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Cointelegraph|Jan 22, 2025 20:22
⚡️ INSIGHT: The way brands engage with culture and community onchain is transforming, blending real-world impact with blockchain technology.
@lofitheyeti is leading this shift through a groundbreaking partnership with Fuckjerry, leveraging classic meme culture to onboard millions into the SUI ecosystem and connect Web3 with a wider audience.
In just one month, @lofitheyeti raised 100,000 to fund initiatives such as building water wells for villages in Africa and removing 2.4 million water bottles from the ocean.
Led by its fully doxxed founder, @eyezenhour on X, LOFI is building daily, forming partnerships, and creating a community that thrives on shared values.
With a merch line live and plushies set to release soon, LOFI continues to prove that onchain innovation can drive both cultural and tangible change.
[Brought to you by @lofitheyeti]
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