The search for "RedNote" on Google in the United States is gaining popularity, and TikTok users are flocking to Xiaohongshu

PANews|Jan 14, 2025 00:43
According to Google Trends data, there has been a significant increase in search interest in "Xiaohongshu" (translated as "little red book" in English) in the United States. With the US's crackdown on ByteDance, some TikTok users began to turn to Little Red Book, jokingly calling themselves "TikTok refugees", and even jokingly said that they were learning Chinese and planned to "move to China". Xiaohongshu users responded enthusiastically to this and welcomed American users to join, even seeking advice on English homework.
Data shows that RedNote has risen to the top spot in the free app download rankings of the Apple App Store in the US region.
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