I believe the core reason for JD's entry into the food delivery market.

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6 hours ago

I believe the core reason for JD's entry into the food delivery market is that Meituan first reached out to touch JD's core business. JD's original advantage was its numerous offline stores and speed. Now, Meituan's retail directly threatens JD's traditional areas of advantage, with flash purchases arriving in just 50 minutes.

In this situation, it would be better to shift from defense to offense; JD has a natural advantage in food delivery. They have delivery riders, and these riders can also handle food delivery while doing flash purchases. It's a huge profit.

High-level capital will only approach from the perspective of profit.

Giving money to employees to buy social insurance and housing funds is because Meituan's weak point is its delivery riders, who are mostly crowdsourced. This is also a gimmick for JD to enter the food delivery industry.

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