A lightning-fast F1 Red Bull racing car zooms past hundreds of millions of viewers worldwide, with the Gate.io logo prominently displayed on its body. Meanwhile, in the distant digital world, millions of Web3 users are embarking on the WCTC S7 speed journey, participating in the "race" of global crypto trading. This marks the first time the crypto industry resonates with mainstream culture in such a way.

For Gate.io, 2025 is not only a milestone celebrating the brand's 12th anniversary but also the starting line towards the future. Standing at this important juncture, Gate.io has not only completed a comprehensive brand upgrade, officially changing its Chinese name to "大门" (Gate), and fully renewing its visual system, ecological positioning, and global strategic path, but has also partnered with the world's most influential F1 Red Bull Racing team. This partnership not only marks a significant milestone in its global cross-border collaboration but also leverages powerful influence worldwide.

From Red Bull, See Gate.io's Diverse Brand Expression

In the F1 arena, Red Bull represents not only championship strength and technological innovation but is also renowned for its dynamic brand ecosystem. It has long transcended its identity as an "energy drink," extending its influence into core areas of youth culture such as racing, extreme sports, music, and media, evolving into a benchmark for diversified brand operations globally. Its most well-known "ace"—the F1 Red Bull Racing team—is undoubtedly the pinnacle representation of Red Bull's diversification strategy.

Whether it's Red Bull, which constantly breaks boundaries and challenges limits, or Gate.io, which insists on technology-driven and user co-creation, both are serving a generation of young, open, and actively participating global users in their own ways. For Gate.io, partnering with the F1 Red Bull Racing team is far more than just brand exposure; it is part of Gate.io's diversification strategy, a deep resonance of brand value, ecological vision, and global user recognition—on the world's fastest track, a long-established and continuously evolving crypto trading platform begins to define the imaginative boundaries of the next mainstream entry into Web3 through speed, technology, and brand culture.

Gate.io founder and CEO Lin Han stated that what Red Bull represents is the same ecological structure that Gate.io is striving to build. "Gate.io Exchange not only provides digital asset trading services; we are building an open platform driven by technology, multidimensional connections, and global user co-creation. This vision aligns perfectly with the spirit of Red Bull."

Brand Renewal: Gate.io's "User Universe" is Taking Shape

Behind the brand renewal is the collaborative evolution of business segments. Gate.io has now formed a multi-layered Web3 ecosystem that includes trading, Web3 wallets, public chains, educational platforms, and investment funds. From professional users to developers, from ordinary investors to high-net-worth institutional clients, Gate.io is attracting and accommodating a broader user base through an ever-expanding product line and service depth.

According to its recently released Q1 2025 report, the ecological development of the Gate.io platform is accelerating comprehensively, with several core business lines showing strong growth momentum:

● Comprehensive growth in trading business, with contract trading volume increasing by approximately 31% month-over-month;

● Strong performance of the platform token GT, reaching a historical high of $25.96, nearly a 70% increase since the beginning of the year;

● Total platform reserves exceeding $10.328 billion, ranking in the global TOP 4;

● Significant growth in quantitative investment, with copy trading volume soaring by 780%;

● Comprehensive upgrade of Launchpool, facilitating the rapid launch of over 140 new projects;

● Over 1,000 cryptocurrencies launched in the innovative zone, capturing multiple high-yield memes…

Additionally, Gate Wallet has built a comprehensive digital asset management solution, supporting nearly 200 public chains; Gate Connect supports 52 fiat currencies, covering 80 countries, and offers over 450 payment methods; along with the newly launched Gate Card Silver virtual card and the thriving Gate community, through brand activities, Gate Live interactive streaming, Gate dynamics, hot chat communities, as well as a content matrix of blogs, YouTube, TikTok, etc., promoting industry ecological innovation, Gate.io is creating a diversified, all-encompassing Web3 ecosystem, and an unprecedented "user universe" is taking shape.

Faster, Further: Riding the F1 Momentum into the Global Mainstream View

The collaboration with the F1 Red Bull Racing team is Gate.io's first global "accelerator" move following its brand upgrade, and it is a cross-border exploration that bridges crypto technology and mainstream culture. In this global speed feast, Gate.io will appear as a sponsor in the audience's view at every F1 event, with its logo shining on the track screens. More importantly, leveraging Red Bull's powerful brand influence, event attention, and global fan base, it opens a "gate" to the mainstream audience for the Web3 ecosystem.

From brand renewal and ecological expansion to entering the billion-user view of the Red Bull F1 track, Gate.io is conveying the speed, warmth, and sense of participation of Web3 to the world in an unprecedented way. In the future, Gate.io will continue to deepen its diversified ecological layout, connecting more cultures, content, and life scenarios, to create a truly open, collaborative, and decentralized Web3 main stage for global users. The gate is open, the future accelerates, and we set off together.

Disclaimer: This content does not constitute any offer, solicitation, or advice. You should always seek independent professional advice before making any investment decisions. Please note that Gate.io may restrict or prohibit all or part of its services from restricted areas. Please read the user agreement for more information, link: https://www.gate.io/zh/user-agreement

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