Source: Cointelegraph Original: "{title}"
Brazilian fintech company Meliuz has proposed a plan to expand its Bitcoin holdings and position this cryptocurrency as a strategic asset on the company's balance sheet.
According to a translated statement on April 14, Meliuz offers cashback and financial technology services and plans to propose Bitcoin as the primary strategic financial asset at the shareholders' meeting on May 6.
The company stated that its core business will remain unchanged, but "generating cash through operations is crucial for the strategy of acquiring more Bitcoin over time."
If shareholders approve this measure, Bitcoin will be adopted as the company's primary strategic financial asset, while the company will also seek to "incrementally generate Bitcoin for shareholders, whether through operational cash generation or possible financial transactions and strategic initiatives."
Shareholders who disagree with the new direction and held company stock before April 14 can apply for a refund.
Meliuz's stock rises due to Bitcoin plan
According to Google Finance, during the trading session following the announcement of the new Bitcoin plan, Meliuz (CASH3) rose over 14% on the Brazilian stock exchange from 3.28 Brazilian Reais (approximately $0.56) to 3.76 Brazilian Reais (approximately $0.64).
Overall, Meliuz's stock price has increased by over 27% in the past five days to 3.85 Brazilian Reais (approximately $0.65).
In the past five days, Meliuz's stock price has risen over 27%, including a 14% increase following the disclosure of its new Bitcoin plan. Source: Google Finance
Meliuz made its first Bitcoin purchase in March after the board approved using up to 10% of the company's cash to buy Bitcoin, acquiring 45 Bitcoins worth approximately $4.1 million.
According to Bitwise data, the number of Bitcoins held on the balance sheets of publicly traded companies increased by 16.1% in the first quarter of 2025. Public companies purchased approximately 9,543 Bitcoins during this quarter, bringing the total holdings on all company balance sheets to about 688,000.
Meliuz is one of 12 companies that added Bitcoin to its balance sheet for the first time in the first quarter of 2025, including the video-sharing platform Rumble.
Michael Saylor's digital asset company Strategy also continues its long-term strategy, having recently purchased 3,459 Bitcoins on April 14 for a total price of $285.5 million.
Related articles: Only 11% of registered Bitcoin businesses in El Salvador are operational.
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