Source: Cointelegraph Original: "{title}"
Legendary professional wrestler Ric Flair launched a tokenized sticker series on Telegram on April 9, becoming the latest celebrity to introduce a tokenized social project.
A spokesperson for the project revealed to Cointelegraph that they are considering offering future rewards for early sticker holders, although specific details were not disclosed. Flair stated in an interview with Cointelegraph that the project's launch aims to promote community interaction, adding:
“Telegram is where people are really active today. It’s global, fast, and the way people communicate there is very suitable for what we are doing. These stickers represent energy, personality, and culture, and Telegram is the best place to bring these to life.”
The wrestler's tokenized sticker release follows mixed martial arts champion and Irish political candidate Conor McGregor's launch of a meme coin on April 5, which failed to succeed, highlighting the challenges faced by venture capital and digital assets amid the recent macroeconomic downturn.
Flair retired in 2022 and had previously ventured into the crypto space. In 2024, he launched a meme coin inspired by his iconic catchphrase “Wooooo!” (WOOOOO). According to CoinMarketCap, as of April 9, 2025, the token had no trading activity and only one address controlled over 70% of the supply.
The legendary wrestler has a history of promoting his brand through various collectibles, including physical stickers sold in his official online store and on Amazon.
Wrestling star Ric Flair joins Telegram and announces new project. Source: Ric Flair
Meme coins face challenges amid turbulent macroeconomic environment
Meme coins are one of the biggest market stories of 2024 and one of the strongest-performing asset classes, with many high-performing meme coins delivering four-digit percentage returns to investors.
However, the market for meme coins and other social tokens peaked during the historic cryptocurrency market rebound in December 2024. Since then, the prices of meme coins have plummeted, with many top meme coins, such as Dogecoin (DOGE) and Pepe Coin (PEPE), losing about 70-80% of their value during this period.
Ongoing trade wars and macroeconomic uncertainty have also weakened investor demand for risk assets, leading many to turn to more stable investments such as cash, government bonds, and stablecoins.
The macroeconomic downturn has led to a significant decline in the cryptocurrency market, particularly for altcoins, meme packs, and other social tokens. Source: TradingView
Against the backdrop of the macroeconomic collapse, Conor McGregor's REAL token project launched but failed to meet the $1 million minimum funding requirement.
The project raised only $392,315 during the sealed bidding auction presale from April 5 to 6, far below the $3 million target set by the team and Real World Gaming decentralized autonomous organization (DAO).
The developers of REAL announced that they would provide full refunds to bidders after failing to meet the minimum funding goal. Nevertheless, Real World Gaming DAO stated that this does not mean the end of the project.
Related: SEC approves spot Ethereum ETF options
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