Your marketing strategy could become meaningless due to a change in Twitter's algorithm.

Written by: Ayca

Translated by: Luffy, Foresight News

What would happen if Twitter disappeared overnight? In an instant, 80% of crypto projects would also vanish, falling into complete silence.

Are you ready to face this reality?

The Twitter Addiction Problem We Refuse to Acknowledge

I've been thinking about this issue lately. Crypto projects have developed a dangerous dependency on Twitter. We announce project launches on Twitter, build communities there, and all marketing channels start from Twitter. But relying on a single platform is like putting all your eggs in the basket of a temperamental billionaire.

To be honest, we have become extremely lazy. Twitter provides a quick dopamine fix that keeps us complacent. We tweet a few times, interact with a group of people in the crypto space, and then consider our work for the day done.

But like any harmful relationship, this dependency is slowly suffocating your project.

Real crypto users are not just on Twitter. They are everywhere: on Discord, Reddit, TikTok, Telegram, and on those platforms you haven't explored because you've become too complacent. The echo chamber effect in the "crypto Twitter circle" creates a false sense of security, making you mistakenly believe your influence is greater than it actually is.

Content Translation: Welcome to Web3! Here you will see: 1000 "consumer applications," 100 KOLs who are optimistic about it, and 0 consumers.

For most crypto teams, Twitter is not just a platform; it is the entire marketing plan.

"We are thriving in the crypto Twitter circle" actually means "We have no idea how to reach real users."

An uncomfortable truth is: Twitter is just a small town, not an entire city.

Understanding the Real User Journey

Think about how we make even the simplest purchasing decisions. We ask trusted people or check social media.

Now imagine this: someone wakes up and remembers that a friend mentioned your project. Congratulations! You have just unlocked the holy grail of marketing: word-of-mouth.

But what happens next?

• They will search on Google, check your website (which they probably won't understand), and look for reviews and news about you (that's right, PR is important).

• They will dig into your social channels to see what people are saying; they might even check your LinkedIn page.

• Only after going through all this will they decide whether to buy or participate in your project.

Do you see the problem? This process involves multiple platforms, but you have only relied on Twitter. You have been limiting your "social circle."

Your crypto project needs better platforms than Twitter

I challenge you: for the next 30 days, cut your posting frequency on Twitter in half. Use the time saved to build on two other platforms you have never tried before. (That's right, LinkedIn counts too.)

Give it a try and track the results. If there is no change, then go back to Twitter and pretend this never happened.

What will you lose by accepting this challenge?

Just a few pathetic interaction metrics on tweets that no one sees.

So what will you gain?

A real brand that does not rely on a single platform, new users, and most importantly, a success story you can brag about for a whole year.

Leaving Twitter might make you uncomfortable for a while. But trust me, the new relationships you build with other platforms will be absolutely worth it.

Become the 1% Innovators

Your marketing strategy could become meaningless due to a change in Twitter's algorithm

If Twitter disappeared tomorrow, would your project survive? Be honest.

Don't wait until you suffer a huge loss to understand this: relying on a single platform is like putting all your crypto assets in one wallet. It is reckless and unnecessary.

Diversification is not just a recommendation for crypto portfolios; it is essential for crypto marketing as well. Yet, we continue to put all our eggs in the Twitter basket and then act shocked when the eggs break.

It's time to say this: "Twitter, we need to talk about expanding to other platforms."

Your future users are waiting for you; they just aren't in the places you've been looking.

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