These "builders" without grand narratives ultimately define the true value of the crypto economy.

Written by: BitpushNews Mary Liu

He was once a practitioner in traditional banking and wealth management offices, and also a pioneer in turning digital currency into a tool for buying houses.

He has been sharing on Twitter for over 10 years and has hosted some of the most mysterious on-chain clients from around the world.

You can buy a Japanese guesthouse from him using USDT, or you can discuss asset overseas while petting cats.

"I buy houses for my cat!"

——————I am a glamorous dividing line——————

You may have heard of this "Cat Boss," who is active on Chinese Twitter with a cat head image. He is known for his cat head mask as a symbol, with a humorous and sarcastic speaking style, claiming "black Osaka is my profession," and calling himself a "kelp-level financial practitioner." However, his true identity is the CEO of Keihan Housing Co., Ltd., a creative startup in Japan.

In this article, we will delve into the world of Cat Boss and understand how this meticulous entrepreneur, who wears a cat head mask and verbally criticizes Osaka people, actually facilitates the exchange of currency for real estate in Japan.

The original "Cat Boss" from the Lujiazui financial circle

As early as 2016, Cat Boss began investing in Bitcoin.

He studied finance, following a "professional route" through undergraduate and graduate studies, and graduated to work in banks, brokerages, and wealth management institutions, becoming familiar with traditional finance.

He told Bitpush, "When the crypto circle started heating up in 2017, I wanted to jump in, but no one paid attention to me."

He submitted resumes to mainstream exchanges like Binance, ZB, and Gate, with a background from a French business school and experience in traditional finance, but did not receive a single offer from the crypto circle.

In the same year, regulatory authorities issued an order to shut down all domestic exchanges, and the crypto industry quickly cooled down. He considered himself to have "missed" the first wave of Crypto.

But this was just a small episode; during this time, he had already begun to build his personal IP.

Cat Boss is not a "one-person, one-account entrepreneur," but rather a "legacy" figure. The first generation of Cat Boss was a leader who came from Noah Wealth and later passed this account to him by chance.

Today, Cat Boss has a stable fan base on Twitter. His profile picture is a custom cat head mask, which originated from a Halloween party during his study in France in 2015, and was officially used as a brand after he entered the banking system in 2017.

In 2018, by chance, he learned about opportunities in Japanese real estate—at that time, the Japanese housing market was not popular, but he "saw the direction."

On January 3, 2020, Cat Boss flew from Pudong Airport to Osaka for business inspection. At that time, the news was reporting on an incident in Wuhan, which he thought was a joke, but unexpectedly, he never returned to his home country. COVID sealed him in Japan but also opened another door.

Crypto + Real Estate: Paving a Practical Path

In recent years, an interesting trend seems to have emerged: many people are not actually "urgent needs," but rather are "润" (referring to moving to Japan) for comprehensive considerations such as asset allocation, identity, and lifestyle optimization.

Some want to buy a house first to send their children to study in Japan; others already live in Southeast Asia or the Middle East and find Japan's living costs reasonable and safe.

According to Tencent News, data shows that the number of Chinese people buying houses in Japan increased by 50% in 2022 compared to 2021. In just one month, from October to November, it surged by 120%, with Chinese buyers accounting for 80% of foreign homebuyers in Tokyo.

Among them are many who have made money in the crypto circle and are eager to convert their assets into "tangible" physical assets. They do not understand the process of Japanese real estate and cannot find suitable intermediaries.

Cat Boss understands the language of the crypto circle, has a financial background, and is in Japan. He seized this demand: Japanese real estate is relatively stable, offers considerable returns, and has a clear legal structure, making it an ideal landing place for crypto funds. Buying real estate with digital currency has since become a realistic option.

This is precisely what he excels at.

Cat Boss stated that he is not the first person to engage in this business, but he is the earliest to systematically output the process: "In 2018, some people were already buying houses with digital currency, but the first comprehensive Chinese guide was written by us."

His blog post "Practical Guide to Trading Japanese Real Estate with Digital Currency" is almost textbook-level, clearly detailing everything from currency exchange paths and payment methods to potential pitfalls.

He has also shared real cases:

"Back then, Koreans bought houses with UST, and when LUNA collapsed, they all defaulted."

Having witnessed the craziness of the crypto circle, he is particularly cautious and only engages in one-on-one real estate transactions. In the crypto industry, where trust is extremely precious, he has earned a good reputation through solid delivery.

According to Cat Boss, trading Japanese real estate with digital currency has several significant advantages:

• Convenient cross-border payments: No need to go through traditional banks, fast transaction speed, and simple procedures;

• Low tax sensitivity: Different countries have different recognitions of Crypto Assets, offering more flexibility in some cases;

• Natural market matching: Crypto investors are mostly from the younger generation, with unique preferences for asset allocation and lifestyle.

In those years, while industry insiders were going crazy over the wealth myths of DeFi and NFTs, Cat Boss had quietly turned "exchanging USDT for Tokyo real estate" into a business.

How to acquire customers? A person who has insisted on writing on Twitter for over 10 years has become his best advertisement.

"90% of my clients come from Twitter." — Cat Boss 2022

In the early days, Cat Boss also followed the "traditional marketing" approach, writing public accounts, sharing insights, promoting Tokyo, discussing policies…

"But it was too competitive; everyone was writing the same."

Until one day, he took a photo of an ATM machine full of garbage in Osaka and posted it on Twitter with the caption "This is Osaka," which went viral.

"I gained over 10,000 followers, and at that moment, I knew I had found the key to traffic."

This unintentional act made him realize that the market does not lack praise for Japan, but rather lacks someone willing to speak the "opposite" and "real" side. From then on, Cat Boss adopted a marketing strategy of being a "professional Osaka critic," making him the most unconventional real estate agent in the crypto circle.

In an era of information overload, you cannot speak about finance as an ordinary person, nor can you discuss Japanese real estate with the tone of an ordinary intermediary. In this era of severe homogenization, you either have to be interesting, or no one will remember you.

Slogans like "I buy houses for my cat" and "I’m so broke I only have 320,000 left on my mortgage" come from his real life—

In 2018, Cat Boss's family assets once exceeded 30 million, but he was burdened with a large mortgage. To relieve his parents' pressure, he took on 95% of the loan, and now only 320,000 remains.

Cat Boss also admits that this entrepreneurial path is not easy. In the early days, transaction fees were as high as 12%, and the clearing channels were almost monopolized by Koreans. In 2022, the LUNA incident broke out, and the UST used by many clients went to zero, causing the clearing channels to be interrupted for half a year.

"The hardest part is not the process, but trust." Crypto people are naturally wary of intermediaries, while traditional Japanese landlords are also skeptical of cryptocurrency investors, making it difficult to match many properties.

He and his team gradually built their own process. They do not seek to be the fastest but aim to be the one that lasts the longest.

Cat Boss's clients are mostly digital currency investors from the post-80s and post-90s generations. They are relatively young and financially strong but cannot find real estate companies willing to take their orders because Japanese real estate practitioners are generally older and do not understand digital currency operations. Cat Boss is one of the few who understands both crypto and real estate.

His company is also in talks with some local developers in Japan, hoping to have more properties that "accept cryptocurrency payments" in the future.

Not in a hurry to chase trends, just hoping to be grounded

When discussing the hot RWA (Real World Assets) track, Cat Boss is very clear: "This industry is still in its early stages, like the fund industry 100 years ago. Without underlying asset guarantees and legal support, most are still speculating on concepts."

He is not in a hurry to issue tokens or put real estate "on-chain," but hopes to first streamline the process of "exchanging currency for real estate."

"Japanese real estate is still using fax for procedures. Talking about smart contracts for automatic delivery? That is a very distant future."

But he still believes the direction is correct. Future real estate transactions will definitely become more platform-based and digitalized, even if not on-chain, they will be pushed forward by digital asset holders.

Cat Boss's ultimate goal is to turn "buying houses in the crypto circle" into a standardized service. He is not in a hurry to scale up but prefers to serve one client at a time, clarifying this model before considering replication. "As for whether we can do RWA in the future, it depends on the legislative situation of RWA globally. We do not rule out small-scale testing, but the existing Japanese laws make it very far from passing RWA."

Conclusion

This is not a wealth myth but a story about finding a practical path between traditional and new finance. Cat Boss uses his market intuition and understanding of human nature to find a position—then sits firmly in it. When the tide recedes, it may be these "builders" without grand narratives who ultimately define the true value of the crypto economy.

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