Binance officially announced today that its Launchpool platform has welcomed its 66th project—GUNZ (GUN). This project is developed by the renowned game developer Gunzilla Games and is positioned as a Layer 1 (L1) blockchain designed specifically for AAA games, aiming to revolutionize asset ownership and player economic models in the gaming industry through blockchain technology. Since the official announcement, GUNZ has quickly become the focus of the crypto and gaming communities, attracting widespread attention.
Details: Binance Launchpool launches GUNZ (GUN), earn GUN using BNB, FDUSD, and USDC
Project Highlights: Merging AAA Games with Blockchain Technology
GUNZ is a blockchain platform built by Gunzilla Games on the Avalanche subnet, aimed at providing players with verifiable digital asset ownership and promoting the decentralized development of in-game economies. Its flagship product, "Off The Grid," is a free "Battle Royale 2.0" game with a cyberpunk style, which entered early access on PC, PlayStation 5, and Xbox Series X|S in October 2024. The game has not only attracted the attention of traditional gamers but has also gained favor among crypto enthusiasts due to its optional Web3 features (such as NFT trading and player-driven economies).
The native token of GUNZ, GUN, is the core of the ecosystem, allowing players to earn GUN through in-game challenges or trade digital assets such as weapons and character customization items in the marketplace. It is reported that Gunzilla Games plans to use 30% of game revenue to buy back GUN tokens and redistribute them to the reward pool to incentivize player participation and maintain the sustainability of the ecosystem. Additionally, GUNZ has opened SDK tools for other game studios, supporting developers in creating and integrating their own blockchain games, further expanding its ecological landscape.
Launchpool Activity Details
According to the official announcement from Binance, users can start contributing BNB, FDUSD, and USDC to the GUN reward pool through the Launchpool platform from March 28, 2025, at 08:00 (UTC+8), participating in a 3-day token "mining" activity. During the event, a total of 400 million GUN (4% of the total supply of 1 billion) will be distributed as rewards, with the BNB pool allocating 80% of the rewards (320 million), and the FDUSD and USDC pools each accounting for 10% (40 million each). After the event concludes, GUN will officially launch on the Binance exchange on March 31 at 13:00 (UTC), supporting trading pairs such as GUN/USDT, GUN/BNB, GUN/FDUSD, and GUN/TRY, and will be marked with a "Seed Tag," indicating it as an early innovative project that may accompany higher volatility.
Market Response and Potential Analysis
The launch of GUNZ coincides with the ongoing surge in the GameFi (game finance) trend, and its low initial circulation (only 6.05% at launch, or 604.5 million) and high scarcity design have sparked lively discussions in the market. Users in the crypto community on platform X pointed out that the low circulation combined with Binance's traffic effect may drive GUN's price performance in the early stages of its launch. Furthermore, Gunzilla Games has previously received support from several top venture capital firms, including Coinbase Ventures, Animoca Brands, and Jump Crypto, with a total funding amount of $76 million, further enhancing market confidence in the project.
Industry experts analyze that GUNZ's uniqueness lies in its "player-first" philosophy—blockchain and NFT features are entirely optional, ensuring that traditional players can seamlessly experience the game. This flexibility not only lowers the entry barrier for Web3 games but may also promote the widespread adoption of blockchain technology in the mainstream gaming industry.
Future Outlook
With the GUNZ mainnet officially launching on March 31 and the continuous iteration of "Off The Grid," Gunzilla Games is striving to create the largest AAA game ecosystem in the Web3 space. The support from Binance Launchpool undoubtedly provides strong exposure and liquidity support. In the future, whether GUNZ can fulfill its promise of "revolutionizing the gaming industry" may depend on its ecosystem expansion speed, player acceptance, and the market's long-term enthusiasm for GameFi.
For crypto investors and gaming enthusiasts, the arrival of GUNZ is undoubtedly an opportunity worth paying attention to. Users participating in Launchpool should closely monitor the progress of the activity, while market observers are eager to see if GUN's post-launch performance can continue the consistent "first launch effect" of Binance's new projects. Regardless of the outcome, GUNZ has undoubtedly added a splash of color to the trend of blockchain and gaming integration in 2025.
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