Web3 ambassadors can also be a profession.
Written by: Ronin
Translated by: Luffy, Foresight News
1. What is a Web3 Ambassador? Why is it important?
(1) What is the Ambassador Program?
The ambassador program is a collaboration initiative for some Web3 projects, where participants are required to support the growth of the project in all aspects, especially in the media field. Ambassadors spread project information, create content, attract fan groups, and recruit new users, receiving rewards in the form of project tokens or exclusive NFTs (sometimes stablecoins, but this is very rare).
There are several types of ambassador programs:
Bounty Programs: Involves completing various tasks, such as writing different types of articles, translating texts, managing communities, and providing support to the community.
Bug Bounties: This is a type of ambassador program where you need to search for various vulnerabilities in the project code or any errors that may affect the project’s mechanisms or functions.
In fact, there are more types of ambassador programs, but it’s unnecessary to list them all here. Each project will set ambassador goals based on its own needs, aiming to solve the problems it faces.
As an ambassador, your task is to continuously adapt to these situations, be flexible, and strive to do everything that can bring value. In this way, the rewards you receive will also be substantial, as you are not just someone sitting there translating texts (remember, ChatGPT can handle this in five seconds…).
(2) If the project already has KOLs, why do we still need ambassadors?
The ambassador program is the best way to attract a community that is genuinely interested in the product. You can spend a fortune on advertising, but as a marketer, I can assure you that it’s almost ineffective.
What you really need are real supporters—those who will continuously promote the project and are interested in working together to improve it.
At the same time, the product can attract new users, gain new content, recruit administrators for its various social network branches, and thus enhance its reputation.
2. How to Become a Web3 Ambassador (Guide)
(1) Find Projects Worth Following
Here we need to use research and basic analysis methods, which will help filter out most of the projects you encounter.
What tools do I use to find reliable projects?
X (formerly Twitter): The main tool for finding new ambassador programs. I filter searches using keywords like "ambassadors" and "ambassador program" to sift through various selected Web3 projects, researchers, and analysts.
Cryptorank: When we find an interesting product, this tool helps us conduct basic analysis. Input the product into the search bar, check the development stage, and see if the project has received investment. There’s also a "News" tab where you might find information about whether the ambassador program is open (though this is not always the case; it’s best to check their Discord channel).
How do I distinguish between quality projects and inferior ones?
Supported by VCs or investors: The most important factor is whether there are investors and VCs involved. Of course, newly launched projects, even with full VC support, rarely offer airdrops or other rewards. However, a project without investors may simply lack funding and cannot pay you as an ambassador. In my view, I focus on projects that have raised at least $3-5 million; if the team is experienced, the amount can be lower.
Team: If a project’s team consists of inexperienced or unknown individuals, it is unlikely to succeed. In my experience, having team members who have participated in the development of top products increases the chances of success by 50-70%.
Profitable products: This is a very important aspect because many products today have no real value and will ultimately be abandoned by users. On the other hand, projects with the potential for large-scale application often provide the most generous rewards to their ambassadors or supporters, as it benefits them.
(2) How to Find Early Projects? (And the Chances of Success)
To do this, we just need to find and filter projects that have recently received funding. After obtaining funding, each project enters a marketing phase before entering the market or building a community.
The earliest ambassadors usually receive the best rewards while facing less competition, as the project has not yet attracted those shouting, "Give me $10, and I’ll be happy to do it."
For this, we need a fundraising analysis tool. Personally, I use CryptoRank, and I find projects by following these steps:
Open CryptoRank and go to the "Funding Rounds" section.
Click "Filters."
Select filtering criteria: Level: 1-2, Funding Amount: $3-5 million and above, Financing Stage: check "Only Early Stage," Announcement Date: select the past 30-60 days.
Then, click "Apply" and analyze potential products.
(3) How to Become an Ambassador?
This is actually a rhetorical question because each project has its own method for selecting ambassadors. However, I have summarized some methods that have worked for me and my team.
But before that, let’s look at the conventional methods:
Be active in chat groups and help newcomers: The key is to become one of the most active participants in the chat group and assist new members. This is a good method for patient individuals; I estimate the chances of obtaining ambassador program participation through this method to be 6/10.
Create artwork or viral videos: If the project values art and has a dedicated "art" branch, then create artwork. If the project has a meme culture, like the Berachain project, this method is particularly effective.
Host and participate in events: Of course, this method can also be categorized as chat activity, but I know some people who have gained ambassador roles by hosting events. To do this, please contact the administrators first and express your willingness to host an event. Generally, it could be playing "Fall Guys" or hosting a karaoke event, but you can also come up with some novel and interesting ideas. Hosting a quiz competition in the chat group is also a good idea, such as asking various questions in the group and giving points to those who answer quickly and accurately.
A clever method (don’t tell others) is that you can invite friends to boost each other's scores (not encouraging this behavior, just saying many people do it).
My "secret weapon" to help you become an ambassador
Build media influence on the X platform: Creating content on the X platform is the best way to become an ambassador because almost every top project will offer me ambassador roles under better conditions than others. Why? Because I have an audience and reputation, which are the community resources the project needs. In this way, I create value for the project while benefiting my fans. Create content around the project, read posts, and interact with other members on the X platform. Remember, unity is strength. Like and retweet each other's posts; when you build a community of over 50 people and you are the organizer, your chances of obtaining the "ambassador" status exceed 80%.
Establish connections with the team: This trick doesn’t work for everyone, but the best approach is to build friendships with team members and actively communicate with them. Discuss how to improve the product, enhance marketing skills, and provide suggestions for the project. By simply helping team members and being active in the chat group, there is usually a 90% chance of obtaining an ambassador role. Moreover, you may also have the opportunity to become a chat group administrator or community manager, earning an additional salary. The reasoning is simple: be useful not only to the community but also to the team.
Organize AMA events and assist KOLs: There is no better KOL manager than someone who is also an ambassador for the same project. This method is not suitable for everyone, but if you know influential people, assisting the project in organizing AMA events or promoting through familiar KOLs will surely be appreciated. This is exactly what all projects need in the early stages.
Connect with other ambassadors: This method involves getting to know those who have already become ambassadors and having them recommend or nominate you to become an ambassador. For this, it’s best to prepare a personal profile and exchange project information with other ambassadors. They will recommend you, and you will recommend them.
(4) Once I Become an Ambassador, What Should I Do?
It’s simple: continue doing the things that made you an ambassador while asking the team how you can be most helpful to them.
Overall:
Continue creating content about the project.
Stay active in the community to ensure people can see and recognize you.
Provide feedback to the team about the product, follow up on all innovations, and help them solve problems.
These simple steps will yield initial results, and then you will accumulate your first successful cases. Ultimately, this could even become your full-time job, just like a friend of mine who serves the product as an ambassador around the clock and is thriving…
Maybe not everyone can do it, but if you have patience and are willing to put in the effort, I believe it will help you too.
(5) "Cultivating" Roles Like an Ambassador on Discord
"Grinding" roles on Discord is also part of the ambassador's work. Usually, early supporters receive the same rewards as ambassadors.
So, if you have already started participating in an ambassador program, it is definitely worth paying attention to this.
Below, I leave a long guide I wrote a few days ago on the X platform:
1. Search:
Search for early projects on Twitter/Telegram, follow relevant content written by different KOLs, or those that have received significant investment and are mentioned by top developers. Which projects should be prioritized?
Have a large number of high-quality followers
Have investment from top venture capital firms
Have partnerships with large projects that have already launched
Can quickly create new things and attract a large number of users
Also, track their market attention growth through Cookie3 to understand the interests of those around you.
2. Main Activities:
What do I do that others don’t?
Publish articles on Medium: Publish articles through Medium and share them on appropriate channels, striving to create unique content.
Art creation: Paint, post on Twitter, and engage the community (encouraging them to like and comment on your work), and share in post channels to attract the team’s attention.
Multi-account "trick": Use one account as a "scammer" and then report that account with your main account. How does this work in practice? The backup account spams the chat group like a bot, even sharing false scam information. The main account plays the "hero," maintaining stable contact with the administrators and reporting its own backup account. Show the team that you are fully invested in the community and ready to catch thieves or scammers.
Others: Actively participate in regular chat groups, attend events, and create content.
(6) Activities Like an Ambassador but Not Directly Contacting the Team: Kaito
Kaito is a great way to earn rewards by doing tasks almost identical to those of ambassadors without formally becoming one or holding a role on platforms like Discord.
What’s going on here?
Kaito has a feature called the Yaps Program, which is essentially like an ambassador activity but without the formal and cumbersome procedures. You earn Yaps for your content on the X platform, which is analyzed by artificial intelligence to determine its value and your level of interaction with the project community. The more Yaps you accumulate, the greater the rewards you may receive.
Not every project uses Kaito services, but some top projects definitely will. If your content is valuable, you will receive corresponding rewards.
3. The Ultimate Toolkit for Web3 Ambassadors
Tools for Creating Content on the X Platform:
Typefully: A powerful tool for drafting and analyzing tweets and topic discussions. It provides insights into engagement and helps create resonant content. With its AI features, it is excellent for planning long tweets and optimizing engagement through A/B testing of different formats and styles.
Kaito: Kaito is not just a tool; it’s a method for content discovery and curation. Use it to track trending topics, influential accounts, and viral content relevant to your field. It allows you to analyze community sentiment and identify successful content patterns.
AI Tools for Creating Memes and Images:
DALL-E 3 (by OpenAI): Generates high-quality images based on text prompts, making it perfect for creating custom memes, banners, and visual content for the X platform.
Canva: An AI-powered tool for generating and editing images, with ready-made meme and social media graphic templates, ideal for combining text, images, and branding elements.
Tools for Writing Articles:
Notion AI: Assists with content planning and drafting, supporting AI-generated content and grammar checks, making it great for writing long articles and guides.
Medium: This platform itself is a tool for creating and distributing content, supporting Markdown and multimedia integration, and it can utilize Medium's built-in analytics to track reader data.
4. Conclusion
To become a successful Web3 ambassador, focus on:
Creating content and fostering a community environment
Only focusing on projects with experienced teams
Using tools like CryptoRank and X for research and analysis
Paying special attention to early projects with real application scenarios—this is where the richest rewards lie.
Ambassadors are important because they create content, support the community, and provide feedback. Don’t limit yourself to official programs; you can also "grind" roles on Discord and actively participate in the community. Kaito's Yaps is a clever trick: you just need to create content on the X platform without directly contacting the team to "grind" roles and receive airdrops.
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