Recently, the global cryptocurrency market has once again focused on Binance and its smart chain ecosystem, BNB Chain (formerly known as Binance Smart Chain, abbreviated as BSC). From Binance founder Changpeng Zhao (CZ, @cz_binance) to chief spokesperson He Yi (@heyibinance) personally stepping in to voice support, to the astonishing surge of Meme coins like mubarak and TUT on the BSC chain, the Binance ecosystem is rapidly returning to the pinnacle of the industry. This series of events has not only activated the vitality of the BSC ecosystem but also injected new wealth codes into the market.
CZ and He Yi Step In, BSC Ecosystem Makes a Strong Comeback
In March 2025, the heat of the Binance ecosystem suddenly surged, seemingly closely related to Changpeng Zhao's return. After CZ ended his legal troubles and re-entered the public eye, he quickly showcased his support for the BSC ecosystem through social media X (Twitter). On March 17, X user @AntCaveClub posted that CZ and He Yi were interacting on X in a "two-shift" manner to promote the BSC ecosystem and the development of Meme coins. Subsequently, several crypto community KOLs, including @Arya_web3, noticed that the price of BNB broke through $640, reaching a recent high, while Binance's decentralized exchange (DEX) wallet announced a waiver of trading fees for the first six months, further igniting market enthusiasm.
He Yi, as another core figure of Binance, has also spared no effort in supporting the BSC ecosystem. She has repeatedly voiced support for emerging projects on X, emphasizing BSC's efficient and low-cost advantages and its support for Web3 innovation. This strategy of "high-level personal endorsement" quickly drew market attention back to BSC, activating the long-dormant vitality of ecosystem tokens. Analysts believe that the joint efforts of CZ and He Yi not only reflect the brand influence of Binance but also represent a strategic layout for the long-term development of the BSC ecosystem.
Middle East Boom and the Rise of Mubarak Coin
The resurgence of the BSC ecosystem is not coincidental but accompanied by a series of eye-catching catalysts. On March 20, X user @SEFATUBA3 posted a retrospective on the origin of the BSC boom: CZ's mention of "Middle Eastern friends" and GMX's $2 billion investment in Binance sparked heated discussions, leading to a "Middle East boom" on the BSC chain. Amid this boom, the Meme coin mubarak emerged, becoming the market's focal point with its astonishing price increase.
The surge of mubarak coin is seen as a symbol of the Meme boom in the BSC ecosystem. According to market data, mubarak's price skyrocketed dozens of times within just a few days, attracting a large number of retail investors and speculators. The community believes that this phenomenon is not unrelated to CZ's "Middle Eastern friends" background, which may hint at Middle Eastern capital's optimism towards the BSC ecosystem. Meanwhile, Binance launched the "Binance Alpha" section, supporting the trading of BSC ecosystem tokens on centralized exchanges (CEX), further providing liquidity support for projects like mubarak.
X user @Meta8Mate exclaimed: "CZ's move is really strong, leading a bull market driven by BSC, and looking at the surge list, it's all BSC-related." Although the surge of Mubarak has triggered a speculative frenzy, the community also reminds retail investors to be cautious of risks, as Meme coins are highly volatile, and chasing highs may face the risk of "crashing."
TUT Coin Surge: Another Highlight of the BSC Ecosystem
Alongside mubarak, TUT coin, another Meme project on the BSC chain, has also performed remarkably. With the support of CZ and He Yi, TUT coin quickly became a hot topic in the community, with its price increasing over 100 times in the past week and trading volume surging. X user @mubai456 pointed out that BSC's dominance in the Meme coin sector is due to its lower transaction costs and higher efficiency compared to Solana (SOL) and Ethereum (ETH), while the personal endorsement from CZ and He Yi provides a strong trust foundation for projects like TUT.
Market analysts believe that the surge of TUT coin not only continues the Meme coin boom but also reflects BSC's successful exploration of new growth points beyond decentralized finance (DeFi) and NFTs. Binance DEX's zero-fee policy and CEX's Alpha section support have created an ideal environment for the rapid rise of tokens like TUT.
Market Discussion: Opportunities and Concerns Coexist
The popularity of the BSC ecosystem undoubtedly brings new opportunities for investors. X user @Axb168279 commented: "The BSC chain is the current market focus, and this wave of enthusiasm comes from CZ and He Yi frequently promoting project exposure." However, behind the enthusiasm also lie concerns. Some community members worry that the rapid rise of Meme coins may bring bubble risks, and whether the prosperity of the BSC ecosystem is sustainable still requires more substantial applications to support it.
Additionally, on March 17, the OKX wallet suspended services due to regulatory issues, causing the collapse of Bots and tools relying on its aggregation interface, which indirectly brought traffic benefits to BSC's DEX ecosystem. Binance quickly seized this window of opportunity, consolidating its market position through technical optimization and marketing efforts.
Future Outlook: Can BSC Reshape the Industry Landscape?
As the price of BNB once again breaks through $630, the Meme coin boom on the BSC chain continues to heat up, and the personal involvement of Binance's senior management, the BSC ecosystem is ushering in a new golden era. From a technical perspective, BSC, with its EVM-compatible high-performance blockchain characteristics, provides developers with a low-cost, high-efficiency development environment; from a market perspective, the appeal of CZ and He Yi injects strong community confidence into the ecosystem.
However, for BSC to stand out among competitors like Solana and Ethereum, it still needs to continue to make efforts in decentralization, innovative applications, and long-term value. The surges of mubarak and TUT may just be the beginning; the true potential of the BSC ecosystem may gradually emerge in the upcoming Web3 wave.
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