Original Author: Nicky, Foresight News
On the afternoon of March 19, CZ changed his profile picture on the X platform to an image of himself dressed in a Muslim white robe. This seemingly personal act was instantly interpreted as "the ultimate endorsement of the Middle Eastern narrative" against the backdrop of the lingering effects of the MGX investment incident.
The token ALLAH (Arabic for "God") surged nearly 40 times in value within an hour, with a market cap exceeding $6 million, while the CZ token, which was riding the coattails of the hype, saw a 1600% increase followed by a nearly 80% drop. The core reason was not a technical flaw, but rather its name had no connection to Middle Eastern culture.
On March 12, the news that Abu Dhabi's technology investment company MGX invested $2 billion in Binance was like a spark that ignited the "Middle Eastern narrative" powder keg on the BNB Chain. From "mubarak" to "Mashallah," from a community-driven meme contest to He Yi and CZ personally joining in on the fun, this carnival not only created multiple meme coins with market caps in the tens of millions of dollars but also revealed a hidden wealth code in the crypto world: the resonance effect between centralized leaders and decentralized communities.
In this wave, the strategic layout of the Binance wallet, community creativity, and Middle Eastern cultural symbols intertwined to form a unique "Meme manufacturing logic."
Starting Point of the Story: An Image of an "Arab Tycoon Editor"
It all began on March 13 when Binance's Chinese account posted an accompanying image: a SpongeBob character wearing an Arab headdress and a large gold chain with the Binance logo, captioned "👀 Today on my way to work, the editor imagines himself like this:". This seemingly ordinary operational image, catalyzed by CZ's quote and caption "mubarak🌜," was quickly interpreted by the community as a metaphor for the "CZ concept Meme."
Developers with keen instincts immediately took action, launching a token named mubarak, which means "blessing" in Arabic, within 24 hours. Subsequently, CZ shared a meme featuring his own avatar with the caption "Going to meet a friend this weekend 😂," pushing the hype to a climax.
From "Cultural Symbols" to "Wealth Machines"
What makes this carnival unique is that it does not solely rely on financial logic but transforms everyday Arabic phrases into crypto assets.
For example, Mashallah (praise be to God) and Inshallah (if God wills) are originally blessings used by Middle Eastern people, but after CZ dug up an old tweet from 2021 and reinterpreted it, the market cap of related tokens soared to over ten million dollars.
After He Yi posted a meme of herself wearing a headscarf, the community immediately generated female versions "Mubarakah" and "QMubarak," further broadening the narrative dimension.
Community's Creative Carnival: The Self-Replication of Memes
When He Yi joked on March 13 about the organizational chart asking "Who is the mysterious person in the upper right corner?", she likely did not anticipate that this would spark a nationwide meme-editing movement. Users not only replaced the mysterious person with avatars of Musk, Vitalik, and even various KOLs, but also created a token named Palu, which exceeded a market cap of $10 million. This "official meme - community engagement - token monetization" industrial chain has become the standardized production process of BNB Chain Memes.
The creation of the token BNB Card followed a similar pattern. On the morning of March 18, when the BNB Chain Chinese account released a minimalist card image with the words "BNB Chain," there was no white paper link or token contract address, only hasty text mimicking a credit card and a cartoon avatar of "Wangzai."
By night, He Yi posted a meme with her avatar and the caption "bnb.cards humble little He online listening to advice," and this "blank marketing" approach sparked the community's creative desire, causing the token's value to soar to nearly ten million dollars.
Technical Empowerment
Fast forward to March 19, 2024, when the BNB Chain official account released a video tutorial on "Creating BEP20 Tokens," where developer YerasylAmanbek casually created a test token named TUT.
A year later, due to CZ's endorsement and the launch of Binance Alpha, it unexpectedly achieved a market cap of $40 million. Behind this is BNB Chain's carefully designed "developer and user-friendly" strategy:
Zero-fee wallet policy reduces transaction friction
Sub-second block confirmation speed enhances speculation efficiency
Liquidity support programs provide exit channels for large holders
On March 18, BNB Chain also established the "BNB Kindness Alliance" to promote the reduction of malicious MEV attacks.
Character Reversal: CZ and He Yi's "People-Friendly Tactics"
Unlike technical leaders like Vitalik, CZ and He Yi are shaping an image of "the Musk of the crypto circle."
CZ's Identity Transformation
In February of this year, when the community designed a meme with the Binance logo for the test token TST, CZ jokingly said, "I should charge a copyright fee," indirectly granting it legitimacy; he then retweeted a post about Brazilian star Ronaldinho issuing a celebrity token (which he later deleted), triggering on-chain FOMO; after the Abu Dhabi investment incident, he personally bought 1 BNB of both mubarak and TST, completely transitioning from "observer" to "participant."
He Yi's "Contrast Marketing"
- Visual Disruption: Released a "Barbie" meme, breaking the serious image of exchange executives.
Discourse Deconstruction: Used self-deprecating phrases like "humble little He online listening to advice" and "DDDD (bring along the younger brother)" in tweets to create a more relatable persona.
Deep Engagement: Personally joined meme coin-related WeChat groups to discuss "dog projects" with true meme core users, reinforcing the sense of "community co-creation."
The essence of this strategy is "power transfer," dissolving the authority of centralized institutions (such as self-deprecation and meme-making) in exchange for the community's emotional recognition of the Binance ecosystem. When users feel "CZ is also making memes" and "He Yi is trading the same coin as me," the meme craze of BNB Chain becomes not just speculation but a "crypto carnival of equal participation."
From the test token TST at the beginning of the year to the pet dog Broccoli, and then to the rise of mubarak reveals a harsh yet interesting truth: in the crypto world, influence is capital, and community consensus is the moat. When a like from CZ is worth tens of millions of dollars, and a self-deprecating meme from He Yi can spawn new tokens, traditional financial valuation models have already failed in the realm of memes.
The future winners may be those who can both decode the "social codes" of leaders and sense the undercurrents of community emotions. After all, on the battlefield of memes, the biggest Alpha often hides in the emojis of tweets and the public revelry in the comments section.
But in this never-ending "game," players need to be soberly aware that:
The casino never sleeps, but the ecosystem has thresholds: The meme craze is like a mirage in the desert, seemingly full of opportunities but actually fraught with hidden dangers. Blindly chasing every narrative may ultimately lead to getting lost in a liquidity desert, with wealth disappearing like grains of sand.
Chips are cognition: Choosing an ecosystem is like choosing a poker table; the advantage of BNB Chain lies in the continuous support from the official side, but players still need to see the cards in their hands (funding scale, risk tolerance, technical analysis) to avoid exhausting their ammunition on the wrong battlefield.
Time is the ultimate judge: From Uniswap's "meme culture" to Dogecoin's community faith, the market will eventually reward those projects that transform "speculative symbols" into "building consensus." Just as TUT evolved from a demonstration token in a tutorial video to an official asset of Binance Alpha, memes can be the starting point of creativity, but only by continuously creating value can one traverse the cycles.
The fairness of the crypto market is precisely reflected in its cold equality towards all roles:
Speculators enjoy the adrenaline-pumping moments but must bear the costs of significant slippage and even the risk of total loss.
Builders endure long, lonely toil but may end up with nothing.
The carnival of the Middle Eastern narrative will eventually cool down, but what remains on the BNB Chain will not only be the volatile K-lines. Teams that truly understand community needs, such as TUT, which lowers development thresholds through tutorial videos, or Mubarak, which transforms cultural symbols into long-term IP, are proving that the noise of memes can become the nourishment of the ecosystem, but only those who cultivate deeply can reap the final fruits.
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