Many people on Twitter say that KOLs earning 200,000 a month is very fake. If you can't earn 200,000, think about it yourself, are you a KOL? (The monetization channels for KOLs have been organized for everyone)

I have done MCN promotion. This means taking on high-quality projects to find quality KOLs for the project parties, distributing to quality KOLs, and earning some promotion fees in between. Therefore, I have been researching KOLs, looking at how many real followers they have, their influence, and their profits.

KOLs can monetize traffic through several means:

1: Commission rebates

2: Project promotion fees

3: Membership groups

4: Overlap between their own business and followers (this is the most profitable)

Commission rebates: Everyone has commission rebates, how can you get everyone to use your invitation code?

1: Offer rebates that others cannot provide.

2: Provide trading logic, offer service value to others, and help your own followers make money.

(This is very suitable for trading-related bloggers, as others can already make money. The content overlaps with the followers, who also need to trade. Followers have to pay fees anyway, and using their invitation code can save them money, creating a win-win situation. Yan Chi, Chuan Mu, Liang Xi, they can actually make 300,000 a year easily by doing this.)

Project promotion fees: This refers to advertising promotion, which is the most suitable monetization method for general traffic.

(This is suitable for followers with low stickiness but have traffic, like Doll Sister.)

Membership groups: Charging membership fees can be very beneficial for some high-quality bloggers who genuinely study this area.

In fact, adults need to learn a principle: free things are often not good. Learning to pay for knowledge can save a lot of detours. (I joined about ten membership groups like Pig Skin Monster and Su He, learned a lot, and made quite a bit.)

Overlap between their own business and followers: This means being able to provide value to followers, equivalent to a company where the sales are only you, reducing large sales channels.

For example:

1: I can provide OTC services and legal services for everyone.

2: A profit-sharing studio can provide profit-sharing services for followers.

3: Some can create private equity funds for those who want to invest.

And so on.

Many KOLs can achieve a win-win situation with users. There are indeed people who exploit others, just avoid them.

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