Original | Odaily Planet Daily (@OdailyChina)

Author | Golem (@web3_golem)

On March 4, the art minting platform Zora, which has been criticized as a "PUA community" for years, finally announced that it will launch the token ZORA in the spring of 2025. The token is planned to be issued on Base, with a total supply of 10 billion tokens, and it has clearly stated that 10% of the total supply will be allocated for airdrops, with the rest distributed as shown in the image below.

At the same time, the official announcement stated that the first snapshot for the airdrop was taken on March 3, 2025, at 9 AM (Eastern Time), and the second snapshot will be taken three days before the launch of ZORA. This also means that users who have never interacted with Zora before still have the opportunity to receive airdrops through interaction. From the perspective of cost-effectiveness, compared to other currently popular projects (such as Monad), Zora not only has a clear interaction cycle (up to 2 months), but according to Dune data, the current number of addresses on the Zora network is only 550,000, making it a project with a clear interaction cycle and good opportunities without excessive competition.

Below, Odaily Planet Daily will briefly introduce Zora in this article and provide a tutorial on how to interact at low cost before its token launch.

Introduction to Zora

Zora was born in 2020, initially similar to Opensea, as an NFT minting and trading platform. However, with the decline of the NFT sector and years of development, Zora has launched its own L2 network based on OP Stack and positioned itself as an on-chain social network with post tokenization features.

Every user can create posts on Zora, and each post is a tradable ERC-20 token, with a fixed total supply of 1 billion tokens. Users automatically receive 10 million tokens corresponding to each post they create, and creators can earn 1% from each transaction.

Regarding funding, Zora has raised over $52 million in total. On October 16, 2020, it completed a $2 million seed round led by Kindred Ventures, with participation from Coinbase Ventures, Trevor McFedries, Alice Lloyd George, and Jeff Staple; on March 19, 2021, Paradigm participated, but the amount was not disclosed; on May 6, 2022, it completed a $50 million funding round, with a valuation of $600 million, led by Haun Ventures, with participation from Coinbase Ventures and Kindred Ventures.

Zora Interaction Tutorial

Interacting with Zora is currently quite simple and almost free, with the main steps being creating a profile, posting, and buying/selling post tokens. Here is a detailed tutorial.

Create a Profile

First, log in to the Zora official website, using mainstream wallets like OKX Wallet. After logging in with the wallet, users still need to register a platform account using their email. Once registered, users can edit their profile picture, username, display name, and personal signature. To complete the profile, users need to link at least one social account, which can be X, TikTok, or Farcaster.

Post

After creating a profile, users can post tokenized content. Click the “➕” icon in the left navigation bar.

Upload images or videos from your local device, edit the post title and content, and then click “Next.”

Each time users post, they automatically receive 10 million post tokens for free. Users can also choose to purchase more tokens at the time of posting, but from the perspective of interaction for airdrops, it is not recommended to buy tokens when creating a post. Finally, click to confirm the post, and it will be successfully published.

Click the personal avatar icon at the bottom of the left navigation bar, and users can see the posts they have published.

Buy and Sell Tokens

Posting on the Zora platform does not require any financial cost, so it can be considered free. However, to maintain the authenticity of the account and rank higher, it is recommended that users invest a small amount of money to buy and sell tokens to supplement interaction data.

Click the top icon in the left navigation bar to enter the homepage, where the information stream displays all published posts in chronological order. Below each post, from left to right, the token market value, number of holders, comments, retweets, and quick purchase button are recorded.

Clicking on a post will take you to the purchase page details, where users can also buy and sell and view specific transaction volumes, holder information, etc.

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