Original | Odaily Planet Daily
Author | jk
In recent years, Web3 has been regarded as the next stage of the internet due to its decentralized philosophy, but the path from ideal to reality faces multiple challenges:
Traditional developers face a steep learning curve, needing to understand blockchain's underlying architecture and new development languages and environments from scratch;
Although AI technology has great potential in data analysis, automated decision-making, and other fields, it is disconnected from the Web3 ecosystem, which should be a teammate, and has not formed deep collaboration;
The redundant underlying protocol ecosystem is fragmented, and cross-chain operations are complex and inefficient, resulting in high costs for users transferring assets between different chains;
More critically, the clumsy interaction experience of DApps sharply contrasts with the smoothness of Web2 applications, causing Web3 to remain trapped in a niche market characterized by high speculation, making it difficult to penetrate mainstream scenarios like social media and content.
In searching for innovative solutions to break this deadlock, the recently launched mainnet of Endless Web3 Genesis Cloud (hereinafter referred to as Endless) has caught our attention. As a distributed smart component protocol, Endless comprehensively innovates from the underlying architecture to the development paradigm.
Its high-performance public chain based on the Move language can achieve 0.5-second transaction confirmations, processing tens of thousands of transactions per second, and nearly zero-cost Gas fees break through the efficiency bottleneck of traditional blockchains. The decentralized storage and computing architecture enhances network robustness through a self-developed relay node network, while the componentized development model provides modular tools such as wallets, cross-chain bridges, and multi-language SDKs, allowing developers to build DApps like stacking blocks. This design of “serverless architecture + fully distributed framework” enables Web2 developers to seamlessly migrate without needing to relearn the blockchain tech stack, while users can log into wallets directly with their Google accounts, even without being aware of the existence of Gas fees, while relying on self-developed Keyless technology to ensure user privacy—all complex logic is encapsulated at the bottom layer, making the experience close to mainstream internet applications.
Endless's ambition goes beyond technological upgrades; it aims to become a bridge connecting two eras.
Targeting the Web2 world, it lowers the development threshold through standardized components, such as supporting mainstream languages like Python and Java, allowing developers to use their existing tech stack; for users, its wallet design completely hides the concepts of mnemonic phrases and private keys, and introduces a “developer pays Gas fees” mechanism, making on-chain interactions as natural as using social software.
In the battlefield of AI and Web3 integration, Endless showcases a sharper edge: collaborating with the UK's top AI research institution, the University of Surrey, to develop efficient applications based on large language models, integrating AIGC tools like ChatGPT and Stable Diffusion, and compatible with AI Agent frameworks like Eliza and Swarms, providing a rich array of AI components on the platform. Developers can directly call atomic capabilities such as AI data analysis and multi-language translation through standardized interfaces or combine AI models with on-chain components to develop innovative applications like automated DeFi strategy bots and NFT smart generation tools, truly unleashing the synergistic effect of Crypto x AI.
In terms of ecological landing, Endless has already delivered its first answer. The decentralized social application Luffa is developed based on its protocol, employing end-to-end encryption technology, with user data stored only on local devices, completely eliminating the risk of centralized server leaks. Its built-in native wallet supports token tipping and NFT sharing, and allows users to customize AI chatbots, providing personalized services based on on-chain data.
Notably, to accelerate ecological prosperity, Endless has announced a $1 million airdrop plan, where users can participate in reward distribution through cross-chain transfers, DApp interactions, and other activities (readers interested in zero-cost participation can pay attention to the interaction guidelines released on its official X and other channels). In the future, it will also launch developer Grants and a component market revenue-sharing mechanism to build a sustainable incentive network.
Behind these visions and steps is a team that balances academic resources with practical experience. Co-President Xiong Yu, as the director of the Blockchain and Metaverse Applications Research Institute at the University of Surrey, previously served as the chairman of the UK Parliament's Web3.0 Advisory Committee. His research on Bitcoin mining carbon emissions published in the top journal Nature Communications has driven a global shift in industry policy; CTO Amit Kumar Jaiswal, employed at the Indian Institute of Technology, specializes in machine learning and DeFi protocol development, having built open-source decentralized applications for multiple international clients; Chief Economist Ned holds a PhD in distributed systems from Oxford University, and his designed token economic models have served millions of users, making significant contributions in zero-knowledge proofs and protocol optimization.
This team, driven by technological ideals, has a clear goal: to break the financial scene's inward competition in Web3, extending its value to richer real-world scenarios like social media, content, and AI, allowing users to transform from “traffic commodities” into ecological co-builders through data sovereignty and on-chain value distribution.
When developers are no longer bound by underlying protocols, when users can control digital assets without understanding the principles of private keys, and when AI and blockchain are deeply coupled under standardized interfaces—Web3 may be experiencing its “Android moment.” What Endless aims to do is to become the operating system-level foundation of this new era, allowing decentralized value flow to truly return to a user-centric model.
To gain a more panoramic understanding of Endless's vision, technological advantages, ecological progress, and the latest dynamics worth noting for users and developers, Odaily Planet Daily had the privilege of interviewing Professor Xiong Yu, Co-President of Endless. Below is a condensed and edited version of the Q&A, enjoy~
Odaily: First, we would like to ask you, as an expert with a long-standing focus on academia, Web3 has seen rapid growth in recent years but also faces significant bottlenecks. What do you think is the most pressing issue that needs to be addressed in the current Web3 field?
Xiong Yu: There are still too few applications that can truly bring value. When people mention Web3, they often think of cryptocurrency speculation, but these have not created much value for society. So we have always hoped that some truly useful things for users can emerge.
Additionally, the threshold for Web3 is still too high. Most traditional developers have not entered the Web3 field mainly because the development environment of Web3 is not very friendly to them, and the learning costs are relatively high. On the other hand, for ordinary users, the value of Web3 is not very intuitive. Even among Bitcoin holders, the number is still too small compared to the Web2 user base. The user numbers across the entire blockchain industry are very limited, making it difficult to impact the public like Web2.
So I think there are two key points. One is to lower the development difficulty of Web3, making it easier for more developers to get started; the other is to ensure that Web3 applications truly bring value to users, encouraging them to use it.
The biggest features of Web3 are actually data sovereignty, transparency, and security. Just like Bitcoin, you can control your assets without worrying about others moving your money at will, and you can clearly understand how the entire system operates, with transactions being open and transparent. This certainty is very important for users—knowing what you have paid for allows you to understand what you will get; only then can the value of Web3 be truly realized.
Odaily: How did the idea for Endless originate? How did the core team members come together?
Xiong Yu: This idea actually comes from my university—the University of Surrey. Our university is strong in information technology (IT) and artificial intelligence (AI) research, especially our AI research center, which is one of the largest AI research institutions in the UK. Moreover, we might be the only university in the UK that has established a research institute for blockchain applications, called the Surrey Academy for Blockchain and Metaverse Applications, which has done a lot of work in promoting the integration of blockchain, AI, and Web3.
We place great emphasis on the combination of technology and industry. Many companies in various industries, such as the gaming industry, are willing to collaborate with us. We have also been applying academic results directly to the industry, establishing extensive partnerships with many enterprises.
At the same time, we have participated in numerous national and multinational blockchain research projects. I once published a research paper on blockchain in Nature Communications, which currently ranks first globally in Altmetric academic influence on the Nature website for the keyword “blockchain.”
But we are not satisfied with just doing cutting-edge research; we hope to bring blockchain technology out of the lab, combining it with the actual needs of enterprises and society to make it truly applicable.
In addition to the previously mentioned issues of a small user base and high technical barriers, another point is ecological fragmentation—everyone uses different technical standards, and different chains are fighting their own battles, being incompatible with each other.
So we were thinking, can we start from applications to enhance user experience, attract more users, and at the same time lower development difficulty, making it easier for developers to get started? If we could launch a new protocol to solve these problems, could we truly bridge the gap between Web2 and Web3? That was our initial idea.
In the context of rapid AI development, people are realizing the importance of data sovereignty, and blockchain will become increasingly important. It is not just a financial tool; it will become a crucial technology supporting the entire digital economy, helping users truly control their data and safeguard their privacy and rights.
Odaily: Currently, what is the biggest obstacle in the migration of Web2 applications to Web3? You mentioned lowering the threshold; what specific aspects do you refer to as obstacles?
Xiong Yu: The main issue is the insufficient number of users. The user scale of Web2 is several orders of magnitude larger than that of Web3. Even if a meme coin like Trump’s is very popular, with hundreds of thousands to millions of users, it still falls far short of a truly mainstream level.
The user value of Web2 is completely different. For platforms like Facebook, Google, and Amazon, their user numbers are measured in "hundreds of millions." This brings up a core question—how do we bridge the huge gap in user scale between Web3 and Web2? What kind of features can we provide that truly bring value to users, rather than just staying at the level of concepts and hype?
The second core obstacle is the high technical barrier. A large number of Web2 developers will not specifically learn Web3 programming for a small user group; only a small portion will choose to transition. If we can make the programming methods, concepts, and tech stack of Web3 consistent with Web2, allowing developers to integrate blockchain features like security and privacy protection into applications by simply calling a few modules, then the overall development threshold for Web3 will be significantly lowered. This way, all Web2 developers can seamlessly transition to Web3 developers.
This is precisely the problem that Endless hopes to solve—what we aim for is modular development + an exceptional user experience.
Additionally, the issue of multi-chain fragmentation is also a major barrier. Our approach is not to create a system that "eats all chains," but to design a universal protocol that allows all chains to be compatible, enabling developers to call different functions across chains. We have already packaged the protocol, so regardless of which chain developers choose, they can easily connect to other ecosystems through our cross-chain mechanism.
Odaily: What has been the biggest challenge the Endless team has faced during development? How have you overcome these challenges?
Xiong Yu: Modular development requires overcoming many technical barriers. If we want to further encapsulate Web3 programming into a modular form, allowing developers to use blockchain technology like calling an API, it involves a lot of innovative technical work.
In terms of programming languages, we ultimately decided to use Move. Move is a programming language specifically designed for modularity, with strong considerations for security and privacy protection.
Security issues are also a significant challenge we are very concerned about. The core reason people trust Web3 is decentralization and asset security, but Web3 often has security vulnerabilities. Therefore, we have made many trade-offs between "security and experience," ultimately adopting bank-grade encryption combined with privacy technologies like zero-knowledge proofs to optimize the security and convenience of user identity authentication.
Currently, we have established a developer ecosystem with multiple collaborative developers who have built smart contract packages and various functional modules together. The development of so many modules inevitably encounters many issues, with differing opinions within the team and new ideas from partners. We are willing to accept and improve based on optimization suggestions, continuously iterating.
In terms of optimizing user experience, we focus on two core issues:
(1) Using ZK (zero-knowledge proof) technology to achieve a verification method without mnemonic phrases or private keys, allowing users to log in directly with third-party accounts like Google, while seamlessly conducting on-chain interactions.
(2) In contract development, we provide a mechanism where project parties can pay Gas fees on behalf of users, allowing users to interact with on-chain applications even without Gas fees. This significantly reduces the cost for project parties to acquire users.
We believe that the true popularization of Web3 is not about making users adapt to Web3, but rather making Web3 adapt to users.
Finally, global team collaboration is also a significant challenge. Our core team is mainly in the UK, responsible for program development and external cooperation. We also have team members in Hong Kong, Japan, and Thailand. Collaboration faces the challenge of time zone differences.
Now that we have entered the stage of promotion and ecological cooperation, connecting with partners in different regions is also an important task.
Odaily: Why choose the Move language? What advantages does it offer for developers and ecological expansion?
Xiong Yu: The Move language was originally developed internally by Facebook (now Meta) and was designed for the security and efficient management of digital assets, especially suitable for handling digital assets and complex financial logic. Its core goal is to reduce the risk of vulnerabilities in smart contracts and improve the security of Web3 applications. Therefore, when we introduce AI into Web3 applications to generate and manage smart contracts, Move can ensure security and modularity, avoiding security vulnerabilities caused by excessive code integration.
Another important feature of Move is its high performance and low latency, which allows us to process and execute AI agents more quickly. For us, this is a unique advantage because we aim for modular development, enabling more developers to build their own modules while ensuring that these modules maintain high security after integration.
Of course, Solidity also has its advantages, such as a more mature ecosystem and a larger developer community. However, our goal is not to compete with the existing ecosystem but to attract new Web3 users, especially developers and users who have not yet entered Web3. Therefore, we focus more on long-term development rather than simply catering to the existing ecosystem.
Odaily: You have mentioned some aspects of Endless's AI component architecture. How does it help developers build AI and Crypto-related applications?
Xiong Yu: The AI component architecture of Endless is essentially an open platform where we have integrated multiple large models that developers can directly call based on their needs. For example, we support DeepSeek, LLaMA, and other large model integrations. Our goal is not to develop large models ourselves but to become an entry point that helps developers efficiently use large models. Additionally, since we operate on Web3, users can confidently control the content and assets generated through AI, without worrying about data being misused by the platform.
From a developer's perspective, Endless makes building Crypto AI applications simpler and more efficient. We provide modular Web3 and AI components, so developers do not need to write complex Web3 smart contracts or AI algorithms from scratch; they can easily implement these functions by calling our modules. For example, we already have an AI-driven Web3 application called Luffa in our ecosystem, which currently has over 100,000 users and thousands of daily active users. Luffa did not develop its own AI language processing capabilities but directly called the AI voice-to-text, multi-language translation, and other functional modules we provide.
Moreover, the data layer and tech stack of Endless are isolated, meaning AI can access Web3 data seamlessly without complex adaptation work. Endless acts as a connector—seamlessly integrating AI capabilities into the Web3 application framework.
We also provide SDKs to help developers quickly encapsulate AI models into their application interfaces, allowing for direct calls like plugins. For instance, we have deep collaborations with many large model companies. As you may know, over 80% of the global text-to-image large models are based on Stable Diffusion. We are currently promoting deep cooperation with Stability AI (the parent company of Stable Diffusion).
Finally, the Surrey University Blockchain and Metaverse Applications Research Institute recently launched a framework and vision for the integrated development of Web3 and AI, aiming to empower the rapidly developing AI ecosystem with Web3 technology. Our team has also accumulated a wealth of experience and resources in AI technology research.
Odaily: What unique technical advantages does Endless have in the AI Agent field?
Xiong Yu: First, the AI technical strength of Endless comes from our team background; core team members are from top AI research universities.
Secondly, we have significant technical advantages in optimizing and applying large AI models. Our optimization plan is based on Stable Diffusion 3, but it outperforms the original Stable Diffusion in terms of generation speed, computational efficiency, and cost. In fact, the development team of Stable Diffusion has started to pay attention to some of the optimization algorithms we have introduced. Notably, a vice president from Stable Diffusion has also joined the Endless Foundation as the chief AI advisor.
Additionally, we embrace open source. Endless will invest heavily in open-source work in both the Web3 and AI fields, promoting co-creation and collaboration within the AI community. The development of AI requires transparency and cooperation, which aligns closely with the principles of Web3. We believe that open source can further promote the integration of Web3 and AI.
Odaily: Currently, there is significant uncertainty in the global regulatory environment. How will Endless respond? What considerations do you have regarding global compliance?
Xiong Yu: The UK is very supportive of blockchain applications, with many well-known projects actively developing their ecosystems. There is even a dedicated blockchain group within the UK Parliament that invites talents from the blockchain industry to engage directly with policymakers.
Moreover, since Endless does not involve capital-intensive businesses like exchanges, the regulatory requirements we need to comply with are relatively fewer. One of our foundation members previously served as the head of the digital assets department at the UK Financial Conduct Authority (FCA), which allows us to receive more professional advice on global compliance and ensure that we strictly adhere to regulatory requirements from the very beginning of our business.
Odaily: Looking to the future, what are your expectations for Endless and the development of the entire ecosystem?
Xiong Yu: In the next three to five years, we hope that Endless can become an important pillar in the Web3 ecosystem. If we were to use traditional internet thinking as a metaphor, we hope it can occupy a position in Web3 similar to that of Solana in the public chain field.
Our core goal is to promote the comprehensive transition from Web2 to Web3, not just turning Web2 applications into Web3 applications, but more importantly, enabling Web2 developers to naturally transition into Web3 developers. We will drive this change from three aspects: developers, application ecology, and user growth, and to achieve this, the deep integration of AI is essential.
Our vision is not simply to create a Q&A-style AI like ChatGPT, but to build a truly intelligent system capable of solving problems autonomously. At the same time, the transparency and traceability of Web3 can provide security guarantees for the development of AI. Ultimately, we hope that Endless can become the most intelligent and user-value-driven platform in the Web3 ecosystem, promoting the intelligent development of the entire industry at the protocol level.
Odaily: For individual investors and users who are concerned about airdrops, is there any information you can share in advance?
Xiong Yu: The scale of this airdrop will be relatively large. We have already reached cooperation with several well-known partners, and well-known funds like Foresight Ventures have also invested in Endless. This round of financing totals about $110 million, and several other institutions will gradually announce their investment information.
Regarding the specific details of the airdrop, we plan to reach a total scale of $1 million, primarily aimed at attracting more users' attention and promoting ecological growth. We will announce the entire airdrop plan through official channels later.
Additionally, the distribution of the airdrop will be based on our already incubated social application—Luffa. Luffa has currently accumulated over 100,000 users, with daily active users exceeding 10,000, making it a relatively large-scale application. Through Luffa, we can more accurately distribute airdrops to real users, ensuring that the incentive mechanism promotes ecological activity rather than just attracting short-term speculators.
Returning to the protocol itself, on March 6, the architecture of Endless has been completed and has undergone large-scale testing, officially launching the mainnet. With a TPS exceeding 10,000, the overall robustness of the system has met the requirements, so we are very confident that Endless can become a truly attractive and innovative Web3 protocol.
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