Author: flowie, ChainCatcher

CZ seems quite wronged; he wonders why a tweet he casually retweeted has sparked such a huge controversy.

Crypto users are also puzzled as to why CZ, who has nearly 100 million followers, would take the risk of retweeting a tweet that appears to promote a scam coin, with many users even confusedly stating, "CZ must have been hacked."

Some community users jokingly remarked that they are experiencing a kind of mental breakdown due to the antics of the two most powerful men in crypto: Trump, who keeps shouting "the big one is coming," and CZ, who often says, "I don't know, I don't understand, it's not me…"

As one of the largest Chinese leaders in crypto, known as "Brother," CZ's rift with community users seems to be gradually surfacing. His frequent failures with memes and his intentional or unintentional endorsements of controversial projects have put CZ in a predicament where he often says too much and makes mistakes.

Frequent Failures with Memes

CZ has stumbled again with memes.

Following the pet dog meme fiasco and the controversy surrounding the meme experimental coin TST, yesterday afternoon, CZ retweeted a meme coin promoted by a celebrity, which landed him in more trouble.

Recommended Reading“The Meme Annual Fiasco Triggered by CZ's Pet Dog Ends with a Chorus of Criticism”“A Complete Review of the TST Incident: From Community Revelry to Binance Controversy, a Microcosm of the Crypto Market”

CZ retweeted a tweet from football star Ronaldinho promoting the token STAR10, emphasizing that it is an exclusive token launched on BNBChain. He Yi also retweeted the tweet shortly after.

Due to the comments and retweets from CZ and co-founder He Yi, the market cap of this token quickly surged from $200 million to over $350 million.

However, less than an hour later, while some community users were basking in the newfound wealth promised by CZ's endorsement of the meme, the token was exposed by user @R10coin_ as a suspected "pump and dump" coin from Shenzhen, promoted by Ronaldinho after selling his X account to a Shenzhen "coin issuing" team for $5 million.

Blockchain security company GoPlus Security also issued a user safety alert, stating that STAR10 poses serious security risks, as the owner can destroy any holder's tokens.

Although CZ's retweet clearly stated that there was no endorsement and warned users to be cautious of risks, community users seem unconvinced by CZ's disclaimer.

One Twitter user commented that adding "this is not an endorsement" to pretend to be innocent is futile; ultimately, the goal is to bring more trading volume back to BNBChain, without considering that these celebrity (coins) could quickly lead buyers to lose everything.

What confuses many crypto users even more is why CZ lacks the ability to identify a token with obvious scam suspicions.

Ronaldinho has a checkered personal life and a poor business reputation, having repeatedly engaged in unscrupulous money-making schemes through football training and commercial endorsements around the world. Even before CZ's retweet, Twitter user @gokunocool had already exposed Ronaldinho's alleged collusion with the Shenzhen team to promote the token.

CZ's attempt to boost BNB Chain's growth through celebrity coins and memes has also faced skepticism.

Crypto KOL focused on the BNB Chain ecosystem, @huahuayjy, advised that Solana's recent decline began with various celebrity coin launches, and that celebrity coins from conspiracy groups cannot bring users to BNB Chain; they could even harm BNB Chain. He hopes CZ will support more native projects on BNB Chain.

As public opinion escalated, CZ seemed somewhat confused and even wronged, attributing the controversy to "cultural differences," which only added fuel to the fire.

CZ even suggested, "How about I just stop posting in Chinese from now on?" Crypto KOL @thankUcrypto rebutted that this is a complete misattribution; the mistake lies in the act of retweeting that allowed the scam project to gain traction, but blaming it on language and cultural differences is incorrect.

CZ inadvertently offended Chinese users, as users in the Chinese community pointed out, "Don't forget that Binance was built on the support of Chinese users."

Saying Too Much, Making Too Many Mistakes, CZ in a Predicament

CZ's recent statements and actions have frequently sparked controversy. To summarize, they revolve around three main aspects:

• Endorsing controversial projects: In addition to yesterday's tweet about Ronaldinho's celebrity coin, CZ also endorsed the controversial blockchain security company Certik at the end of last year.
• Sudden whimsical "experiments" causing player dissatisfaction: The broccoli pet dog meme was a tease, the TST test coin crashed after being listed; new token issuance mechanism ideas were questioned as "superficial" and even outdated.
• Some basic errors or confusing actions: Mistakenly believing that BNB on Hashkey Global is recognized as BNB in Hong Kong; claiming to have only used DEX for the first time recently.

Perhaps the overall market downturn and the wealth effect of Binance on exchanges and chains have led community users to exaggerate CZ's "off state."

However, the ongoing dissatisfaction among community users may indeed compel CZ to reflect on the underlying issues.

Regarding CZ's recent struggles with memes that have backfired, crypto KOL @Sea_Bitcoin analyzed that, at its core, it is simply an attempt to use memes to drive traffic to BNB Chain, with a short-term utilitarian mindset that has led to distorted actions.

Ice Frog believes this reflects a disconnect in understanding, as CZ does not grasp the community's logic. In his view, CZ operates with a mindset akin to that of executives in Fortune 500 companies in Web2, often accustomed to completely separating factual statements from value judgments, believing that retweeting news does not represent a stance.

"But the community's logic operates under a decentralized traffic logic; for example, silence is consent, speaking out is endorsement, and denial equates to implicit validation."

CZ's frequent "off state" may also expose the information bubble created by "big company syndrome." Today's most controversial tweet is likely this one that strongly supports CZ, which has intensified the existing contradictions.

Twitter users like @Btman_Jeff even criticized that CZ lacks advisors, leading to information bias.

So how can one truly embrace the market and the community?

As early as a month ago, crypto KOL Yuyue also provided CZ with advice, suggesting that instead of relying on insights from nearby employees, it would be better to hold 4-5 phone meetings each month with top players in the market to gain genuine insights from the forefront of the market.

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