On January 18, U.S. President Trump launched his personal official meme coin TRUMP on social media, instantly igniting the crypto market. This marks the first time a high-ranking national leader has issued a personal token. Just 5 hours after its launch, TRUMP's market capitalization surpassed $20 billion, peaking at nearly $80 billion. The combination of the president issuing a coin and nearly 24 hours of price manipulation brought significant attention to "Trump Coin."
However, with fortune comes misfortune. Crypto native users have yet to enjoy the new cash flow brought by the hype, as negative impacts have already followed. Under Trump's "leadership," more heads of state and well-known figures from various fields have begun an unrestrained wave of coin issuance. TRUMP itself has exacerbated the already tight liquidity crisis in the crypto space. With surges come sharp declines; the bursting of the speculative bubble happened faster than we imagined. One month after the token's launch, the price of TRUMP has fallen from a peak of $80 to $13 at the time of writing, a drop of over 80%, while tokens like Melania Trump’s namesake meme coin MELANIA and the "Argentinian President Coin" LIBRA have seen declines exceeding 90%.
In addition to celebrities issuing coins directly, scammers have found new methods: collaborating with celebrities, announcing token information, and then pretending their Twitter accounts were hacked to distance themselves from the fallout. Notable artist Kanye once stated that someone offered him $2 million to launch a RUG pull meme coin. From January to now, according to incomplete statistics from BlockBeats, at least 15 celebrities from various fields have launched tokens in various ways. Aside from TRUMP and STONKS, all others have seen declines of over 90%.
Celebrity Issued Tokens:
TRUMP (Down 83.9% from Peak)
Highest Price: $82 Current Price: $13.23
On January 18, U.S. President Trump's official social media account announced the launch of the meme coin TRUMP. Subsequently, Trump's personal account and his son Eric Trump tweeted to confirm the "legitimacy" of TRUMP. Within just 24 hours of its launch, TRUMP was listed on major trading platforms such as OKX, Coinbase, and Binance, setting a record for the shortest time to be listed on spot markets. Almost immediately after its release, it saw no pullback, with a price exceeding $7 billion and a circulating market cap over $14 billion, while its total market cap briefly surpassed $70 billion.
However, the issuance of TRUMP blurred the lines between politics and business. According to its official website, two subsidiaries of the Trump Organization control 80% of the total token supply, with an initial circulating supply of only 200 million tokens, while the remaining 800 million will be gradually unlocked over the next three years. This highly centralized distribution model has been criticized by insiders and politicians as "legalized money printing," directly bringing over $25 billion in paper wealth to the Trump family.
Yet, a worthless meme coin ultimately cannot be sustained, even if it is tied to the U.S. president. After reaching its peak, TRUMP slowly declined, briefly consolidating for a few days before "harvesting" began, and it has since struggled to recover. As of the time of writing, it has fallen from a high of $80 to $13, a drop of over 80%. This outcome is both a refutation of the market's "policy benefit expectations" and an inevitable result of excessive liquidity extraction. Related Reading: “Trump's Coin Launch Earns Chinese People Billions, Splitting the U.S. Crypto Faction”
MELANIA (Down 93.3% from Peak)
Highest Price: $13.6 Current Price: $0.92
On January 20, after witnessing the enormous profits from TRUMP, the coin issuance group targeted First Lady Melania Trump, issuing the namesake meme coin MELANIA. Just 4 hours after its launch, the fully diluted valuation (FDV) surpassed $10 billion, with trading volume reaching $658 million. However, the token's economic model faced severe criticism from the community: 35% for the team, 20% for the treasury, 20% for the community, 15% for public issuance, and 10% for liquidity. The next day, MELANIA fell below $4, with a 24-hour decline of nearly 70%. This event not only accelerated the collapse of TRUMP but also revealed the capital logic of "family-style harvesting."
Additionally, the MELANIA team's tokens began unlocking on February 19 and will be fully unlocked within the 13th month. Related Reading: “In the 2 Days Before Taking Office, the Trump Couple Made $65 Billion from the Crypto Space”
VINE (Down 92.2% from Peak)
Highest Price: $0.49 Current Price: $0.037
On January 23, Rus Yusupov, one of the founders of the short video platform Vine, launched the namesake meme coin VINE. Vine was a short video platform announced for closure by X (formerly Twitter) in 2016, allowing users to create videos up to 10 seconds long and share them on social networks. Since Elon Musk's acquisition of Twitter in 2022, he has expressed interest in reviving Vine multiple times.
Yusupov stated, "I launched this meme coin to commemorate the beauty of unity and creation. I will not sell the Dev token share; all profits will be donated to X." Influenced by the expectation that "Musk will interact with it," VINE's market cap briefly surpassed $400 million. Related Reading: “Founder Launches Coin, Quickly Hits $200 Million, Vine Returns Under Musk”
Ainti (Down 94.23% from Peak)
Highest Price: $1.06 Current Price: $0.065
On January 23, the X account of the late antivirus software founder John McAfee published the AI meme coin AIntivirus (Ainti) token contract. This tweet was reportedly retweeted by McAfee's widow, Janice Elizabeth McAfee, stating that it was an initiative to commemorate her husband's genius image and continue his legacy. The new project aims to integrate McAfee's core principles of freedom, privacy, and technology, combining cryptocurrency with AI technology. (Note: John McAfee died in a Spanish prison on June 23, 2021.)
CAR (Down 98.33% from Peak)
Highest Price: $0.88 Current Price: $0.015
On February 10, the President of the Central African Republic launched the meme coin CAR. Within 3 hours of its launch, CAR's market cap surpassed $600 million, with trading volume exceeding $300 million. According to the CAR token's official website, the total supply is 1 billion tokens, but public distribution accounts for only 9.3%.
Tokens Launched After "Hacked" Accounts:
CUBA (Down 99.36% from Peak)
Highest Price: $0.02 Current Price: $0.0001
On January 20, the official X account of the Cuban Ministry of Foreign Affairs promoted the meme token CUBA after being hacked. The original post was deleted the same day, and CUBA plummeted 99.36% within 24 hours.
FINN (Down 99% from Peak)
Highest Price: $0.009 Current Price: $0.00001
On January 21, the Farcaster account of MetaMask co-founder Dan Finlay was hacked and promoted the meme coin FINN. That day, the meme coin was already rug pulled, with the creator's address initial funds possibly coming from a mixing platform, profiting over 1,000 SOL.
STONKS (Down 53.3% from Peak)
Highest Price: $0.078 Current Price: $0.036
On January 23, the official X account of Nasdaq was hacked and tweeted about the meme coin STONKS. The tweet was quickly deleted, causing STONKS's market cap to be halved at one point. However, under community management, STONKS gradually recovered and established a strong consensus, which is a significant reason for its price stability compared to other tokens.
BRAIZIL (Down 99.7% from Peak)
Highest Price: $0.021 Current Price: $0.0005
On January 24, the X account of former Brazilian President X was hacked, promoting the meme coin BRAIZIL, which represents Brazil. The original post was deleted shortly after, leading to a sharp drop in the token's price.
TIME (Down 97.8% from Peak)
Highest Price: $0.13 Current Price: $0.0003
On January 31, the official Twitter account of TIME magazine was hacked, posting information about the TIME token. After the tweet was deleted, the token's price rapidly plummeted.
DAILY (Down 98% from Peak)
Highest Price: $0.003 Current Price: $0.00006
On February 2, the official Twitter account of the Daily Mail in the UK promoted the meme coin DAILY. At its market cap peak, the Daily Mail deleted the related tweet, triggering a price crash for the token.
MALAYSIA (Down 99.56% from Peak)
Highest Price: $0.003 Current Price: $0.00001
On February 5, the X account of former Malaysian Prime Minister Dr. Mahathir Mohamad was hacked, continuously posting tweets promoting the meme coin MALAYSIA. According to Slow Mist monitoring, the creator of the CA they published is related to a historical malicious group.
Celebrity Participation in Token Promotion:
JAILSTOOL (Down 92.76% from Peak)
Highest Price: $0.21 Current Price: $0.015
On February 8, Dave Portnoy, founder of Barstool Sports, participated in promoting the meme coin JAILSTOOL. Barstool Sports originally started as a small sports newspaper distributed by Dave in the subway, later evolving into a multi-million dollar business empire. Dave is also a social media influencer in the U.S., known for his sharp pizza reviews and wild sports betting.
He started getting involved in cryptocurrency in recent years, often casually buying some tokens on Solana and sharing his operations on Twitter. On February 8, Dave bought $200 worth of JAILSTOOL. Initially, people didn't pay much attention, but he found the token very interesting and told investors he wouldn't sell and would continue to increase his position. The price of JAILSTOOL skyrocketed due to his tweet, and within just 3 hours, its market cap soared to $150 million. Related Reading: “$JAILSTOOL Quick Review: A Celebrity's Tweet Causes a $150 Million Market Cap Surge in 3 Hours”
LIBRA (Down 97.3% from Peak)
Highest Price: $4.53 Current Price: $0.12
On February 15, the President of Argentina tweeted to promote the meme coin LIBRA, which reached a peak market cap of over $4 billion. However, after Milei deleted the tweet, LIBRA's market cap plummeted, with the team behind it cashing out over $100 million. More than 20 LIBRA traders lost over $1 million, with the largest loser losing over $5 million. As of now, the insider details surrounding the issuance of LIBRA remain unresolved. Related Reading: “After the Argentine Coin Cashed Out $100 Million, What Insider Information Did the Community Uncover in 36 Hours?”
Additionally, famous American rapper Kanye announced last week that he would launch his personal official meme coin YEEZY, stating that "YEEZY aims to create a true currency." However, just yesterday, Kanye suddenly announced that he would temporarily withdraw from X, and the coin issuance plan may be stalled.
Summary
The crypto frenzy surrounding TRUMP ultimately ended in a tragedy with over 370,000 people liquidated and $1 billion evaporated. Overall, although celebrity coin issuance once attracted significant market attention, its brief high popularity also exposed the market's fragility. If you don't run fast enough, you will be harvested. When the celebrity aura fades, what remains in the market is not only the steep rise and fall curves on the K-line chart but also the ultimate questioning of the ideal of decentralization: if the crypto world becomes a puppet of power and traffic, has its promise to disrupt tradition already devolved into a narrative of emptiness? The answer may lie in the silence before the next bubble rises.
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