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Recently, Gate.io officially announced its sponsorship of the F1 Red Bull Racing Team (Oracle Red Bull Racing in Formula 1). Starting from the 2025 season, Gate.io's brand logo will appear in several key locations on the F1 Red Bull Racing Team's cars, including the rear wing, front wing, headrest, wheel hub covers, chassis, and team racing suits, as well as on the helmet of four-time F1 champion Max Verstappen. This close and extensive partnership has attracted market attention.

In F1 racing, slipstreaming is an important aerodynamic phenomenon—only the leader can create a slipstream. The F1 Red Bull Racing Team has a dazzling championship history, and as the collaboration deepens, Gate.io's brand market advantage may continue to expand, potentially forming a "long-lasting slipstream" based on technological innovation, releasing product advantages, and leading the innovation and development of the Web3 industry.

Origin of a Resonant and Glorious History

In 2013, the F1 Red Bull Racing Team first achieved the remarkable feat of four consecutive F1 Constructors' Championships, while Gate.io was quietly established. Perhaps no one could have imagined that twelve years later, Gate.io has become one of the most influential and enduring brands in the Web3 industry and has become the official sponsor of the F1 Red Bull Racing Team.

Gate.io was established earlier than most trading platforms and is a pioneering brand and technological foundation in the cryptocurrency trading field. Similar to Gate.io's long brand history, the F1 Red Bull Racing Team has also been around for 21 years since its establishment in 2004. Both parties share a matching tone and inherent conditions for resonance in brand stories, brand innovation genes, and development histories.

Innovative Genes Across Technological Generations

In fact, whether it is an F1 team or a cryptocurrency exchange, technological innovation has always been the original driving force behind industry transformation. The F1 Red Bull Racing Team's classic examples of "overtaking on corners" through technological innovation have led to consecutive championships. Founded by Dr. Han Lin, Gate.io has consistently brought surprises to the industry through product innovation and user experience innovation over its 12 years of existence, thanks to the founder's extensive technical background. Even after experiencing several bull and bear cycles, Gate.io has remained steadfast in its deep cultivation of technology, products, user experience, and security.

Many competitors and industry insiders believe that a significant shift in Gate.io's brand momentum occurred last year. According to its published official data for 2024, Gate.io's user base surpassed 20 million last year, with a total trading volume reaching $3.8 trillion, a year-on-year increase of 120%, firmly maintaining its position among the leading global digital asset trading platforms. In terms of reserves, as of January 2025, Gate.io's total reserves reached a new high of $10.328 billion, ranking fourth globally.

If the significant growth in user numbers and trading volume is the most intuitive manifestation of its product advantages and innovation, then the collaboration with the F1 Red Bull Racing Team indicates that Gate.io's investment in market branding is further strengthening this year. Public information shows that the previous sponsorship contract between the F1 Red Bull Racing Team and the last cryptocurrency exchange (CEX) was approximately $150 million (for a duration of 3 years). Gate.io's role as the official sponsor of the F1 Red Bull Racing Team is not only a major victory in brand marketing but also an objective demonstration of its financial strength.

Continuing the Path of Brand Longevity

Achieving brand longevity in any field is not an easy task, and the rapidly changing Web3 industry is no exception. The F1 Red Bull Racing Team transformed from a technological disruptor to a dynasty builder over 12 years (2005-2017), while Gate.io has traversed three bull and bear cycles in the cryptocurrency industry over 12 years (2013-2025). It is one of the few veteran exchanges that has not experienced major security incidents and has grown from a "product technology-focused" platform prioritizing user experience to the best pioneer leading industry innovation. This success is underpinned by both parties' shared core brand philosophy and development concept centered around "breakthrough and reconstruction."

Looking back at the far-reaching series of sponsorship activities and strategic collaborations, Gate.io, with its solid position in the Web3 field, has long been one of the world's top technology brands. The partnership with the F1 Red Bull Racing Team has further accelerated its brand exposure globally, helping both parties bridge the gap between the "physical world" and the "digital world." The road to brand longevity is fraught with challenges; only by adhering to the original intention of continuously breaking limits and challenging oneself can one achieve success and consistently lift the championship trophy.

As a leading global cryptocurrency exchange, Gate.io is continuously breaking boundaries with its outstanding innovation and global layout. To ensure its industry-leading position and competitive talent pipeline, Gate.io has launched a "Global Talent Elite Program," offering a highly competitive compensation system and long-term incentive mechanisms, along with broad career development opportunities. Gate.io welcomes top talents in the industry and those interested in the Web3 field to join (resume submission method: recruiting@gate.io).

Disclaimer: This content does not constitute any offer, solicitation, or advice. You should always seek independent professional advice before making any investment decisions. Please note that Gate.io may restrict or prohibit all or part of its services from restricted areas. Please read the user agreement for more information, link: https://www.gate.io/zh/user-agreement

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