BinaryX announces its rebranding to Four, marking a strategic upgrade from a GameFi platform to a Web3 ecosystem.

Written by: Luke, Mars Finance

BinaryX rebrands to Four, BNX market cap surges

On February 21, the crypto community received significant news: BinaryX officially announced its rebranding to Four, a move that marks an important step for this GameFi platform towards a broader Web3 ecosystem. The rebranding has not only received strong support from the community but is also accompanied by a plan to convert the token $BNX to $Four at a 1:1 ratio, with the total supply, distribution method, and use cases remaining unchanged. According to market data from HTX, following the announcement, the price of $BNX quickly broke through $1.20, rising 32.1% within 24 hours, currently reported at $1.17. Notably, $BNX has surged 8 times in the past two weeks, with a market cap reaching $470 million. While the brand name change is just the beginning, this wave of enthusiasm is closely linked to the hot trend of meme coins within the BNB Chain ecosystem.

What is BinaryX?

BinaryX initially gained fame as a GameFi development platform, with a team that created the well-known CyberDragon and CyberArena. Founded at the end of 2021, BinaryX quickly rose to prominence after receiving investment from YZi Labs. Its core product, CyberDragon, is a blockchain game based on the BNB Chain, where players can earn rewards through mining, dungeon exploration, PvP battles, and trading land and castle NFTs. The platform's native token, $BNX, serves as a governance token and plays an important role in the game economy.

Looking back at BinaryX's development history, the team's steps have been frequent and bold:

• 2022: Launched a token buyback program aimed at increasing the scarcity of $BNX.
• 2023: Implemented a 1:100 token split, lowering the holding threshold and attracting more users.
• July 2024: Plans to burn 74% of $BNX, further reducing supply.
• February 2025: Rebranding to Four and launching the Four.meme platform, officially entering the meme coin space.

From GameFi to a meme coin launch platform, BinaryX's transformation demonstrates its keen insight into market trends. The rebranding to Four is not just a change of name; it represents a comprehensive strategic upgrade aimed at deeper integration into the BNB Chain ecosystem and exploring the forefront of Web3 innovation.

Analysis of the surge: Binance embraces memes and the rise of Four.meme

The 8-fold surge of $BNX in two weeks is worth exploring. Firstly, Binance and its founder Changpeng Zhao (CZ)'s recent positive attitude towards meme coins has injected a strong boost into the BNB Chain ecosystem. On February 21, CZ personally joined a WeChat group, publicly expressing his firm support for the "build BNB Chain" initiative and inviting community members to provide feedback, thanking everyone for their suggestions. This move demonstrates CZ's determination to promote the development of BNB Chain.

It must be said that in recent days, despite the overall market still appearing sluggish, the flow of funds into the BNB ecosystem has become increasingly evident, with the BNB Chain ecosystem showing a counter-trend rise. CZ's support and commitment have clearly injected strong confidence into BNB Chain, further facilitating the flow of funds.

Secondly, the launch of the Four.meme platform has undoubtedly become a key catalyst for this surge. As a decentralized meme coin launch platform incubated by BinaryX, Four.meme not only inherits BinaryX's technological accumulation but also quickly integrates into the increasingly popular meme coin trend on the BNB Chain. Previously, the meme coin $TST issued by Four.meme reached a market cap of $440 million at its peak and was listed for trading on Binance. This successful case provides strong confidence support for the surge of $BNX (now $Four).

The recent meme craze promoted by CZ has further ignited market sentiment. For example, on February 14, the meme coin craze sparked by CZ's dog "Broccoli" swept through the BNB Chain. Although it ultimately did not form a unified leading project, the $BROCCOLI launched by Bounce Brand briefly surpassed a market cap of $70 million, showcasing the immense potential of meme coins on the BNB Chain. Four.meme has seized this opportunity, closely linking the use cases of the $Four token with the platform's development, attracting significant speculative interest.

The future of Four and challenges for BNB Chain

From BinaryX to Four, this brand renaming is not only a visual upgrade but also an important sign of its transformation from GameFi to the meme economy. As a governance token, $Four will play an increasingly important role in the Four.meme platform and the BNB Chain ecosystem. However, whether the infrastructure of BNB Chain itself can support this meme craze remains a question worth discussing.

Compared to the high throughput and smooth experience of the Solana chain, BNB Chain still has gaps in transactions per second (TPS), network stability, and user experience. For instance, Solana's TPS can reach 1204, while BNB Chain's TPS is only 96.3; Solana's daily active users are nearly three times that of BNB Chain.

The daily token creation number on the Four.meme platform (3947) is far lower than that of pump.fun in the Solana ecosystem (54368), indicating a gap in activity and user base for Four.meme.

Nevertheless, BNB Chain has released a strategic roadmap for 2025, planning to enhance competitiveness through measures such as improving transaction speed, optimizing gas fee mechanisms, and upgrading smart wallets. If these plans are realized on schedule, combined with the innovative potential of Four.meme, BNB Chain may welcome a new explosive period in 2025.

Conclusion

The rebranding of BinaryX to Four is not only a glamorous turn in its development journey but also a microcosm of BNB Chain embracing the meme craze. The 8-fold surge of $BNX is backed by community support, brand upgrades, and the resonance of ecological hotspots. For Four and BNB Chain, opportunities and challenges coexist. Whether they can continue to lead in the Web3 space in the future may depend on their ability to achieve greater breakthroughs in infrastructure and innovative applications.

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