Consumer-level public chain Morph is pleased to announce that former Binance APAC Business Development Director Colin Goltra officially joined Morph in January 2025 as the Chief Growth Officer (CGO). Recently, coinciding with the launch of Morph Pay—a comprehensive financial product that integrates the advantages of DeFi with traditional banking services—Morph is taking multiple measures to gradually realize its core vision of "making blockchain technology accessible to all." At this critical time of rapid development for Morph, Colin's addition will inject strong momentum into the team.

As a leading figure who has repeatedly driven the mass adoption of cryptocurrency, Colin has experienced many transformative moments in the crypto industry. He possesses unique industry insights and continuously translates technological innovations into mainstream applications, constantly pushing the boundaries of blockchain technology's accessibility. Additionally, Colin has rich experience in scaling consumer products, which will help Morph accelerate its layout in the Southeast Asian market, especially in high-growth potential markets like the Philippines.

Pioneering Leader in Crypto Mainstreaming

Looking back at Colin's past career, he served as the Chief Operating Officer of Yield Guild Games (YGG), the largest Web3 gaming guild globally, demonstrating exceptional community mobilization skills and hands-on strategies. He transformed YGG from a gaming guild into a movement sweeping Southeast Asia, opening new opportunities in the Web3 world for thousands.

During his tenure as Binance's Southeast Asia and APAC Expansion Director, he successfully expanded the business to 11 countries during a period of intense competition among centralized cryptocurrency exchanges. Additionally, in his early years as a cryptocurrency and product executive at Coins.ph, he helped this promising platform transform into a mainstream financial services institution, driving a 20-fold increase in user scale, which ultimately led to its acquisition by regional super app Gojek.

As a crypto veteran, Colin joined the San Francisco Bitcoin offline community as early as 2013 and was one of the pioneers who foresaw the potential of blockchain to reshape the financial system. Over the past decade, he has consistently stood at the forefront of the industry, continuously promoting the mainstreaming of crypto technology through precise strategic investments and advisory roles. Colin has profound ecological understanding, successful practical experience, and a persistent pursuit of promoting blockchain technology accessibility, making him an excellent candidate to lead Morph in achieving its vision.

Launching a New Era of Growth for Morph

As Chief Growth Officer, Colin will drive Morph's global expansion around three core strategies: accelerating user adoption through an exceptionally smooth blockchain experience; nurturing a developer ecosystem aligned with the company's vision; and designing an innovative growth model that can be replicated globally. He will work closely with the CEO and core team, leveraging his deep experience in community building and platform operations to transform marketing, community operations, and ecosystem development into a strong growth engine. In the face of a rapidly changing market environment, his ability to accurately grasp industry inflection points will be a key support for Morph in achieving its goal of "enabling millions of users to enjoy the value of blockchain."

Morph's Chief Growth Officer Colin Goltra stated, "I am very excited to join Morph. Together with developers, we will bring users a more accessible Web3 experience. Morph is committed to empowering developers to create user-friendly dApps, which aligns perfectly with my experience in scaling Web3 products in the gaming and financial services sectors. I look forward to working with the team and ecosystem partners to break down the barriers between Web3 technology and ordinary users, making blockchain technology as intuitive and easy to use as everyday applications."

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