In January 2025, the most notable cryptocurrency event was the issuance of a token named TRUMP by former U.S. President Donald Trump. The token reached a market capitalization of $80 billion at its peak and significantly impacted the liquidity of other Meme coins in the market. As of now, the price of the TRUMP token has stabilized at around $40.
Although this model is difficult to replicate directly, as not everyone has such social status and influence, the success of the TRUMP token provides observable investment trends and market reactions. Investors can learn how to evaluate celebrity-related crypto assets and understand the market's acceptance of such projects.
Early Stage: Overview of TRUMP Issuance Details
December 21, 2024: The domain gettrumpmemes.com was purchased.
January 17, 2025: Initial minting.
January 18, 2025: Around 10 AM, DEX trading pairs were created, and trading began.
Twenty minutes later, Trump announced the launch of his personal Meme coin TRUMP on his Truth Social account.
Forty-five minutes later, Trump issued an official tweet to reiterate.
January 18, 2025: At noon, TRUMP's market capitalization surpassed $8 billion, taking only 2 hours.
January 18, 2025: In the evening, Trump's eldest son, Eric Trump, posted to confirm the "legitimacy" of TRUMP.
These are important information points regarding TRUMP on its first day of issuance, but interpretations of each point vary.
For instance, when Trump first announced the news on his Truth Social account, many media outlets or KOLs warned of the risk of "potential account hacking," which deterred many. However, some KOLs analyzed that when they saw the news, they still clicked into the gettrumpmemes.com official website. According to the website, the initial purchase of TRUMP needed to be done through Moonshot, supporting traditional payment methods like Apple Pay, Visa, Mastercard, Venmo, as well as cryptocurrencies like USDC and SOL. Their first reaction was not to suspect it was a phishing site because the website could redirect to Moonshot; they believed that a low-quality or fake Meme could not convince Moonshot to list it, so they purchased TRUMP based on this detail.
Furthermore, after both of Trump's accounts confirmed its authenticity, those who got in would think the market cap was too high and the price too high, believing that TRUMP would retrace after breaking $10, which led many to "timely" exit after getting in.
Mid Stage: Mainstream Exchanges "Rapidly" List TRUMP, Royal Meme Treatment
As one of the first platforms to list TRUMP, Moonshot experienced a surge in users during this wave. On January 18, the number of new users reached 400,000 in a single day, with daily active users surpassing 1 million. Additionally, mainstream centralized exchanges listed TRUMP from January 18 to January 19, with the speed and scale of listings being among the top in many well-known Memes.
Huobi's announcement regarding the launch of TRUMP spot trading: January 18, 2025, at 5:40 PM (UTC+8)
Bitget's announcement regarding the launch of TRUMP spot trading: January 18, 2025, at 6:40 PM (UTC+8)
BitMart's announcement regarding the launch of TRUMP spot trading: January 18, 2025, at 11:00 PM (UTC+8)
OKX's announcement regarding the launch of TRUMP spot trading: January 19, 2025, at 1:00 PM (UTC+8)
Binance's announcement regarding the launch of TRUMP spot trading: January 19, 2025, at 4:30 PM (UTC+8)
Late Stage: Late Realization, the Official Website Contains Collective Lawsuit Waiver Clause
On the first day of TRUMP's launch, everyone's attention was focused on the price and market cap performance, and it wasn't until the next day that someone discovered the "disclaimer" on the official website.
The purchase terms for the TRUMP token included a collective lawsuit waiver clause. The clause stated: "To the extent permitted by law, participating investors agree not to bring, join, or participate in any class action against any insured party regarding any claims, disputes, or controversies. Investors agree to enter into injunctive relief to stop such lawsuits or to have you removed as a participant in the lawsuit. Investors agree to pay any attorney fees and litigation costs incurred by any insured party in seeking such relief. This clause prevents investors from bringing, joining, or participating in class actions: (i) does not constitute a waiver of any rights or remedies for investors to bring individual claims, nor does it constitute a waiver of class actions in the aforementioned binding arbitration; (ii) is an independent agreement. Investors may provide written notice of their decision to opt-out of these dispute resolution terms within thirty (30) days from their first visit to the website."
The core of the clause is to stipulate that purchasers cannot initiate or participate in class actions against TRUMP, allowing the token issuer to avoid many risks, indicating that TRUMP was well-prepared before its issuance.
Additionally, the total supply of TRUMP is 1 billion tokens, but only 200 million will be in circulation at the genesis, with the remaining 800 million belonging to Trump's group subsidiaries CIC Digital LLC and Fight Fight Fight LLC, which will gradually unlock over the next three years. However, this highly centralized economic model could lead to the issuer manipulating the market with the large number of tokens they hold if negative news arises, resulting in significant losses for ordinary investors. Even with so many "unfavorable clauses," once TRUMP is officially certified by Trump, it is enough to create a huge wave.
Solana Receives Great Wealth, Token Price Breaks Historical Highs
TRUMP not only allowed many people to accumulate wealth but also further enhanced the value of Solana. Since TRUMP chose to issue on the Solana network, which has a stronger Meme atmosphere, rather than Ethereum, the market initially interpreted this as the president having "designated" Solana, while Ethereum was seen as "pills." Driven by this sentiment, SOL surged significantly since TRUMP's launch, reaching a peak of over $295, breaking historical highs.
From the market performance perspective, the successful issuance of the TRUMP token in the Solana ecosystem has generated a significant Matthew effect. As mentioned above, the $400 million trading volume and over 400,000 new users created by the Moonshot platform in just 12 hours confirm Solana's advantages in user experience and trading efficiency, and more importantly, strengthen the market's recognition of it as the preferred issuance platform for emerging tokens. This increase in recognition is forming a positive cycle, attracting more project parties to choose Solana as their issuance platform.
Conclusion
Although TRUMP was issued in a "short and quick" Meme manner, it was clearly backed by careful preparation, with aspects like the official website domain, economic model, disclaimer, and message confirmation providing better packaging for the project. It is both a bold attempt and a form of identity and power that endows cryptocurrency with more value. For investors, such a high-certainty investment opportunity is rare; if one misses out on TRUMP, there is no need to worry, just summarize the experience and wait for the next investment opportunity.
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