Author | Azuma, Odaily Planet Daily
On the morning of January 18, the cryptocurrency world witnessed a milestone event — the soon-to-be inaugurated U.S. President Trump personally launching a coin!
At exactly 10:00, Trump announced on his social media platform Truth Social that he would be launching his personal Meme coin TRUMP, and users would need to visit the website “GetTrumpMemes.com” to purchase the token.
At this point, the market was still uncertain whether this was truly Trump himself or a malicious act following a hack of his social media account. However, driven by a frenzy of FOMO, the token began its meteoric rise, quickly surpassing a market cap of $2 billion.
Then at 10:44, Trump again posted the same content on his personal X account, and by this time, the market had largely ruled out the possibility of a hack. Although it was extremely hard to believe, the reality seemed to be that — the U.S. President had personally launched a coin!!!
However, given the explosive nature of this event, investigations within the community did not cease.
On-chain observers discovered that the funds for the token's deployment address seemed to come from Binance and Gate, two exchanges that do not support the U.S. market.
However, Abstract contributor cygaar found that the deployment characteristics of the TRUMP issuance website were almost identical to those of Trump's previous NFT website. Both sites shared the same Cloudflare settings, the same Heroku deployment, the same SSL certificate issuer… The HTML structure was very similar to before — cygaar even remarked, “Only old folks still deploy websites like this…”
Token Economic Model
According to the introduction on “GetTrumpMemes.com,” the initial purchase of TRUMP must be made through Moonshot, supporting traditional payment methods such as Apple Pay, Visa, Mastercard, Venmo, as well as cryptocurrency payments like USDC and SOL.
Given that TRUMP has now publicly disclosed its contract address (6p6xgHyF7AeE6TZkSmFsko444wqoP15icUSqi2jfGiPN), and the on-chain pool has accumulated to a scale of $17.7 million, it is currently more convenient for users to purchase directly on-chain.
TRUMP is issued on the Solana chain, and the token is meant to commemorate Trump's iconic pose of raising his fist and shouting the battle cry “FIGHT FIGHT FIGHT” after surviving an assassination attempt on July 13, 2024. GetTrumpMemes aims to express support and participation in the ideals and beliefs represented by the “TRUMP” symbol and its related artworks, and is not intended to be an investment opportunity, investment contract, or any type of security. GetTrumpMemes is not involved in politics and is not related to any political campaign or any political office or government agency.
The total supply of TRUMP is 1 billion tokens, but only 200 million will be in circulation at the genesis, with the remaining 800 million gradually unlocked over the next three years.
The “GetTrumpMemes.com” website states that Trump's affiliated companies CIC Digital LLC and Fight Fight Fight LLC jointly own 80% of the Trump Cards (note: officially stated as such, but in context should refer to TRUMP tokens), but must adhere to a three-year unlocking plan. The owners of Fight Fight Fight LLC, CIC Digital LLC, and Celebration Cards LLC will receive transaction revenue generated from Trump Cards trading activities.
The specific distribution of TRUMP and the future unlocking progress are shown in the following images.
Real-time Market Status
According to GMGN market data, as of 11:40, TRUMP was priced at $4.7, corresponding to an FDV exceeding $4.7 billion; based on a circulating supply of 200 million, the circulating market cap has surpassed $900 million.
(Note: As of 13:18, TRUMP's market cap briefly touched $10 billion, currently reported at $9.5 billion, surpassing PEPE to become the third-largest Meme coin by market cap)
Potential Positive and Negative Factors
Since TRUMP is issued on the Solana chain, both the presidential endorsement effect and the current buying demand will undoubtedly benefit SOL directly.
From the recent one-hour market trend, SOL has shown a significant short-term strength due to this event. OKX market data shows that SOL is currently priced at 226.4 USDT, with a 24-hour increase of 6.73%.
However, at the same time, other meme concepts on the Solana chain, such as WIF, PUNT, and ai16z, have generally shown a downward trend in the short term, seemingly being severely drained by TRUMP.
In addition, other tokens that were once considered part of the TRUMP concept have also shown significant declines, such as MAGA (TRUMP) on the Ethereum chain, which has dropped over 45% in 24 hours.
After all, with the official version now available, who would still play with “imitation coins”? Funds will inevitably turn to chase more “authentic” options.
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