Starting with a focus on creators and users, we are building a sustainable platform.
By the end of 2024, I am genuinely excited to witness the rise of AI Agents and to be a part of this new era. Every member of MyShell holds deep respect for the ongoing exploration in the field of AI Agents. Indeed, this track is highly competitive and fraught with challenges, but we also see tremendous opportunities within these challenges. We are well aware that some of the strategies MyShell is currently adopting may differ from those of other platforms, but these differentiations stem from thoughtful planning and strategic decisions centered on the long-term benefits for the platform and the community.
At the same time, we understand that everything now is just the beginning. Although the road ahead is long, at the start of 2025, we still hope to share our thoughts and vision with the partners who have supported us along the way.
In this blog, I will elaborate on:
The three main user groups of the AI Agent platform and how each contributes to this ecosystem.
MyShell's unique advantages and how we provide real value to each group.
Chapter 1.1: Three Main Ecological Contributors
For us, understanding users is paramount. For an AI Agent platform, there are typically two main types of ecological contributors: consumers and creators; a successful ecosystem requires a stable flow of content and users who deeply engage with that content. In addition, there is a crucial third party in this ecosystem—investors. Enhancing our understanding of these three user groups will help us comprehend how the ecosystem operates. Each group has its unique and important role, and when they work in harmony, the platform can achieve true growth.
Creators are the core force behind building AI Agents and tools, and they are the foundation upon which the platform operates. They are dedicated to creating practical, high-quality Agents that can bring tangible benefits to users. At the same time, they are always looking for ways to convert creation into stable income. This combination of innovation and monetization motivates creators to continuously produce new content, thereby attracting users and driving long-term growth for the platform.
Consumers are the largest group, willing to pay for valuable services, thus providing a stable source of income for the platform. For example, many people are very willing to renew their GPT Premium subscriptions or actively purchase additional features (such as photo filters). When users find value in the services offered by the platform, they are willing to continue investing in it, as long as it meets their needs; this creates a relatively stable revenue stream for the platform.
Investors are the third main contributors in the ecosystem, and they provide more than just capital support. Investors sift through and invest in high-value AI content, support promising creators, and contribute to the platform's long-term growth. They also help enhance the platform's visibility and provide strategic guidance to drive continuous improvement of products and the platform. In some cases, investors may transition from ordinary traders to angel investors, further contributing to the success and long-term sustainability of projects.
Therefore, MyShell's strategy is to prioritize building a strong product-market fit. We focus on first establishing a loyal consumer base, and then attracting investors to pay attention to the high-quality, high-value AI assets provided by creators.
We also understand that having an excellent product alone is not enough; without the potential for asset growth, temporary success will be hard to maintain. After successfully launching popular AI Agents such as Arcane Filter and ThumbMaker, our current focus is on enhancing the long-term investment value beyond just usage value.
### Chapter 1.2: Growth Strategy
In the intersection of cryptocurrency and AI, many platforms claim to offer next-generation AI Agent solutions. However, at MyShell, we are thinking on a larger scale: what truly enables a platform to develop sustainably? How do we build a product that not only attracts attention but also encourages ongoing use? Here are our current insights.
The creator and user base of MyShell is continuously expanding, indicating that we have made significant progress in building a solid platform foundation. (5 million users and 200,000 creators) This foundation provides us with a strong starting point to further focus on sustainable long-term growth.
Among our user base, consumers are the largest component and the main driver of sustainable income. While investors can provide heavyweight capital support, this support often diminishes without a stable user base to back it up.
Recognizing this, we have developed a clear strategy: Creators First.
Here’s how we specifically execute this:
Build suitable tools for creators and provide support to cultivate a strong community.
Encourage creators to continuously produce high-quality AI Agent content to attract consumers.
From a growing and actively engaged user base, identify quality assets that can provide investors with longer-term returns.
Although our strategy may take longer to show results, we firmly believe it will lead to more sustainable long-term growth.
### Chapter 2.1: Tools and Opportunities for Creators
For creators and developers, the two most important things are intuitive development tools and efficient user acquisition and content distribution channels that help them reach a wide audience and monetize their work.
We have found that a more convenient AI development environment remains a growing demand. This is especially important for UGC (user-generated content) creators who lack a technical background but wish to create high-quality Agents. Therefore, ShellAgent was born to meet this need.
Moreover, once creators complete building an Agent, the next challenge is its visibility/recognition. Without suitable content distribution channels, even the best agents may be overlooked. Consider this: many AI Agents you are familiar with likely became popular through platform-driven promotions and community engagement, rather than being discovered by users from scratch.
In addition to the lack of distribution channels on other AI Agent platforms, monetization remains a significant challenge for creators. MyShell not only provides creators with cutting-edge tools to build their AI Agents but also offers them effective opportunities to monetize these Agents. This allows creators to stay ahead in this rapidly evolving field. We are also continuously exploring new ways for creators to earn more while growing on our platform.
How MyShell Supports Creators:
MyShell offers three modes for creating AI Agents:
Basic Mode: Designed for creators who want to build basic AI Agents. It provides a simple interface, including LLM (large language model) selection and prompt writing, similar to features on other crypto and AI platforms.
Pro Config Mode: An advanced mode for developers to build more complex agents. It combines AI components with human-controlled logic, providing a flexible framework for building interactive state machines.
ShellAgent Mode: A no-code professional framework for building multi-agent applications. With over 300 modular AI components and widgets, creators can easily design complex agents. Future updates will support custom code and AI model uploads.
ShellAgent Github:
https://github.com/myshell-ai/ShellAgent
ShellAgent Web Version:
https://open-source.myshell.fun/app
Our focus has always been on providing high-quality tools for creators and maintaining excellent product standards. Currently, over 170,000 creators are actively participating in our project, and this number continues to grow. We are committed to providing developers with the resources they need to succeed in their creations. After all, our ultimate goal is to support creators in continuously developing more advanced AI Agents that surpass previous generations.
At present, creators on the MyShell platform are earning over $4,000 per month. This new monetization method has instilled confidence in creators in the AI and crypto fields, assuring them that their efforts will yield financial returns, allowing them to invest more peace of mind into their creations.
Chapter 2.2: Consumers of AI Agents
Let’s take a step back and think about who these users are. When you open TikTok to pass the time, seek help from ChatGPT, or use MyShell to create memes, you are a consumer of AI products.
The motivation for consumers comes from the content and practicality of the product, rather than the potential to make money. Whether through entertainment, learning, or simple leisure, they are looking for value that is meaningful to them. This motivation helps the platform maintain long-term user engagement and willingness to pay.
In the crypto and AI fields, there is often a disconnect between the value claimed by platforms and the actual needs of users. Perhaps we should pause and ask ourselves: when was the last time we used a product out of genuine interest, rather than for an airdrop reward or high returns?
MyShell aims to bridge this gap as much as possible, providing a platform where users come not just for potential gains, but also for ongoing value. Our integrated content is both entertaining and user-friendly, suitable for daily interactions. Our goal is to improve the way users interact with AI, providing tools that are both practical and enjoyable in the long term.
Services MyShell Provides for Consumers:
MyShell offers a platform experience similar to an App Store from the user's perspective, allowing users to easily discover a continuous stream of interesting and practical AI Agents.
Our platform features 20,000 Agents covering a variety of practical functions, from efficiency tools and photo filters to entertaining face-swapping features, making MyShell the preferred platform for turning AI creativity into reality. It provides a one-stop experience, eliminating the need for users to search for scattered services across multiple platforms.
Each AI Agent is designed to meet specific user needs. For example, the Arcane filter is very popular on our platform, being used every 4 seconds. Such engagement reflects the value it provides—users interact with it because it meets their needs, and it is clear in its purpose and highly practical.
### Chapter 2.3: Creating Value for Investors
The tokenization of Agent assets—we know its potential is enormous, but it is not just about providing investment opportunities. As a platform, our responsibilities are much greater; we must ensure that these high-quality AI assets can generate sustainable income, as this is key to providing long-term returns for investors.
Investors are also crucial to the growth and sustainability of the platform. Their support not only helps expand the user base but also drives the platform's natural growth. In some cases, investors may even transition into roles as creators and users, thereby strengthening the ecosystem and helping to form a virtuous cycle of interaction and engagement.
In the early stages, investors provided critical funding support for creators to monetize, laying the foundation for the success of both the platform and the creators.
When the platform continues to provide high-quality AI assets (such as valuable models and Agents with clear payment intentions), it can transcend short-term speculative assets. In this way, investors become early supporters of truly valuable projects, creating a sustainable business model that can remain competitive in the long term. The platform's success is maintained through the continuous provision of new assets and ongoing trading opportunities. This lays the groundwork for the broad commercialization of AI and crypto, with the market benefiting from the positive externalities generated by large-scale adoption.
What MyShell Will Provide for Investors:
Looking ahead, we plan to expand platform functionalities, allowing investors to directly support promising AI Agents and creators through innovative financial tools. By 2025, we expect to build a robust ecosystem where investors can:
Participate in the issuance of creators and Agent assets based on AI Agent performance metrics;
Engage in decentralized trading of creator and Agent assets across multiple blockchain networks;
Access a diversified portfolio of AI-driven assets and transparently track their performance;
Benefit from decentralized protocols tailored for the AI and creator economy.
### Chapter 3: Conclusion
Reflecting on our past progress, it is clear that our platform has successfully differentiated itself in the AI market by providing customized solutions for different user groups.
For creators, we have developed a no-code platform that significantly lowers the technical barrier while maintaining high-quality AI output. Additionally, our platform provides marketing resources to help creators attract users, thereby forming a mutually reinforcing ecosystem—an abundance of emerging excellent creators naturally attracts more users.
For end consumers, our platform serves as a multifunctional AI solution center. By integrating various AI applications into one platform, we save users the hassle of switching between multiple platforms. Whether for efficiency tools or entertainment applications, users can find the relevant AI solutions they need in our ecosystem.
For investors, our platform presents an attractive opportunity. We have built high-quality assets and demonstrated sustainable growth potential in the rapidly changing AI market. The users introduced to these assets through our platform have undergone rigorous screening, ensuring ongoing commercial value while helping to identify truly high-value assets with long-term appreciation potential.
In summary, MyShell's model centers on creating a balanced ecosystem where creators, users, and investors can all contribute and benefit from ongoing growth and value creation. By practicing the "Creators First" strategy, we aim to build a more stable and valuable ecosystem that supports the long-term benefits of all participants.
Let’s see how the results turn out: our ecological flywheel is showing positive signs, and the relevant data confirms that we are on the right path. Creators, consumers, and investors are all vital components of the ecosystem, but our focus on long-term growth has driven us to design a flywheel model that starts with creators and users.
By focusing on creator-centered content and providing creators with tools and monetization opportunities, we are able to lay the foundation for high-quality assets. These quality assets, in turn, attract investors, further driving the creation of sustainable value.
Starting with a focus on creators and users, we are building a sustainable platform. While we are very proud of the progress we have made so far, we know that this is just the beginning—there is much more to look forward to in the future.
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