Popular KOL types:

- KOL-as-a-Service: Paid content

- KOL-as-a-Business: Runs a business that benefits from exposure

- KOL-as-a-Rug: Pretend to be rich to shill tickers and dump on followers

- KOL-asf-Bored: Already made it. Stays in crypto as they don't have anything else to do

- KOL-as-a-Memelord: No alpha, just memes.

- KOL-as-a-VC: Shills their portfolio projects for exits.

- KOL-as-a-Skeptic: Calls out scams

- KOL-as-a-Whale: Subtle signals for their exit liquidity

What else?

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