Before the release of GPT-3, Shaw, who stepped into the crypto world, was attracted by the concept of the Metaverse. Recently, Shaw revealed on Twitter that he has been part of the M3org community for many years. If you follow the development of VR or the Metaverse, you should have heard of them. This is a DAO that has been building content for the Metaverse for over five years, recently brought back into the public eye by ai16z. What is M3org, and what will it bring to the market? This article will be your quickest way to understand them.
Creating the Dog Fooding Metaverse — M3org
M3org "Metaverse Makers __" is a community composed of artists and open-source hackers, aiming to develop open-source products, create content, educate and fund the community, and collaborate with various companies to build the Metaverse. Since 2019, community members have been promoting the progress of the Metaverse concept in various ways, including ideation, design, funding support, and execution. The reason there is a __ after Makers is to encourage members participating in the DAO to consider what the third M is.
At that time, during the era of the Metaverse concept's popularity, much like today's AI Agents, Facebook rebranded to Meta to announce its entry into the Metaverse market, and Roblox gained favor from Silicon Valley investors by going public with the Metaverse concept. Under the trend of the broader environment, many related talents joined together to create the Metaverse, and M3org was born in such a context.
The community has since developed many development tools and participated in the development or construction of various projects, continuously building the long-established Web3D land project Voxel's OpenVoxel, utilizing web technologies like WebGL and WebXR to create decentralized 3D experiences with JanusXR, a 3D world creation tool available for download on Steam called Anarchy Arcade, the AI Metaverse game ecosystem transforming the land project Webaverse "now Moemate" and Hyperfy, the art museum project MuseumofCrypto, Cryptoavatar, the Metaverse store MetaFactory, and the recently popular AI DAO organizations ai16z, Project89, and more.
M3 official website, each ornament is a content link
Like the past experiences with Virtuals Protocol, the hardest part in this market filled with speculators is to continuously believe in one's faith and the act of continuous building. Under the constant bombardment of various air projects, one has to endure the process of being driven out by bad money, watching the results of their continuous building being easily surpassed by a capital-driven hot topic. This also explains Shaw and other M3 members' confusion and anger towards LLM or community eliza, which are derived from their own products like Fartcoin. Regardless of how many scripts or capital games are involved, from the Metaverse and games to now AI, M3 continuously aims to develop a DogFooding Metaverse. However, what role will AI Agents play in this? We must start by discussing what they have done so far.
Jin's Silk Road Metaverse map
The Brain of M3 — Jin "@dankvr"
When mentioning M3org, one must mention a mysterious figure, JIN "@dankvr". He has never appeared online and, as a long-time friend of Shaw and a major contributor to M3org, he has been a builder in the VR and Crypto fields for over 10 years. He began participating in VR in 2013, started building NFTs in 2017, and has been contributing to DAOs since 2019. When describing his experiences, JIN mentioned wanting to connect different virtual world platforms like the Silk Road, similar to how universities and research labs connected to ultimately form the internet. This vision is no different from that of M3org; many people like Jin have come together to form this magical DAO, many of whom are likely influenced by the culture of movies and books like Hackers or The Matrix, all eager to build the Metaverse depicted in SnowCrash.
Jin is the soul of M3org, having contributed to the CCO NFT M3mes collection and collaborated with @punk6529 to establish OM "Open Metaverse", developed OpenVoxel for CryptoVoxel, created OMI "Open Metaverse Interoperability Group" to build interactive identities and social graphs bridging reality and the Metaverse, established the MSF (Metaverse Standards Forum) — a non-profit standard cooperation platform uniting various Metaverse projects, and produced 3D models and other products for NFT projects like CloneX, Tubbygotchi, ON1, and of course, the recently popular hyperfy and ai16z.
From writing Mirror articles expressing thoughts or technical viewpoints to managing Discord communities or developing technologies in 3D, VR, and XR, he is very skilled and willing to contribute to many communities and projects, which has inspired more people to join M3org.
M3org's Demo Day, Jin is speaking on stage
The Eyes of M3 — Reneil "@reneil1337"
As a member of the founding team of the well-known proof-of-behavior protocol POAP, Reneil is also part of M3. She is currently running a decentralized crypto art platform, Museum of Crypto Art, and a cultural distribution platform, ZeroOne, empowering creators and art collectors. However, the most interesting aspect is her attempt at a virtual avatar in 2020.
Stages of nature's avatar The Metaverse is the intersection of XR x Web3 x AI, a new universe generated by super-dimensional experiences. On October 7, 2020, before the NFT market began to experience FOMO, avatar artist CornyNachos minted "Nature is on the TV" on the VRChat avatar artist certification platform Cryptoavatars. A week later, Reneil won the auction and received a VRM avatar. After that, Reneil began to work on transforming Nature into a modular, interoperable Web3 native IP, aggregating value through various attempts such as increasing cross-Web3 platform "NFT collaborations, appearances in Metaverse land projects" and traditional social networks "TikTok, YouTube Vtuber, Twitter influencer @naturevrm". This experiment in 2020 was more advanced than today's AI Agents like Luna, AIxbt, and Eliza, and this avatar, in a sense, is a Metaverse Native IP. Last year, Reneil also announced plans to turn Nature into an AI Agent, which, if all goes well, will be the first AI Agent to open its eyes in the Metaverse.
The Base of M3 — Hyperfy (Saori, Ash)
Saori and Ash are the founders of the Metaverse platform Hyperfy, dedicated to enabling anyone to easily create immersive virtual worlds from the web. The benefit of this approach is that users can access and experience it instantly from any web browser (including mobile devices and VR devices like Meta Quest 3) without needing to download additional plugins.
The platform comes with powerful built-in open-source creation tools that support the construction of various scenes. Users can also directly import 2D and 3D NFTs from their wallets or drag and drop 3D models, images, audio, and video into the virtual world to instantly generate rich content. More importantly, all interactions and events within these virtual worlds occur in real-time, providing users with a seamless immersive experience.
This means that AI Agents, various IPs, and humans can all gain instantaneous and interactive experiences in this space. Imagine in the near future, where your community friends are in the game alongside you, and AI Agents can provide you with instant suggestions. Your wallet can be directly integrated into the game, and you only need to tell the AI Agent your purchasing strategy while continuing to play Texas Hold'em with your friends at the next table.
The Mysterious Figure of M3 — "Elijah Newman-Gomez, also known as SM SITH Lord"
In my opinion, this is the most fascinating person in this DAO, almost unknown to the public, with social media that is hardly updated. He uses a darkly humorous name parodying Star Wars Sith, yet contributes an almost obsessive amount of 3D or VR models. He has played his own developed Anarchy Arcade "the aforementioned 3D interactive modeling software" for 47,000 hours on Steam, and his presence can be found in many places on the M3org website, as if there is a kind of magic enticing people to understand what this is all about. His extensive subcultural output adds a layer of mystery to the M3 community.
Of course, it is difficult to encapsulate the contributions of a group of people over the years or express their thoughts in just one article. Many individuals have not been mentioned, including Metamike, who is responsible for 3D development, Metaverserick, who developed the dark-themed Metaverse district Uncanny Alley, and antpd, chillzzzone, 0xKrafter, and others who released the AI Agent Pixel "XR Publisher."
As a spontaneous team, M3 differs from other DAOs or project teams in that they do not have issues related to investment returns. Everyone voluntarily tries or creates projects, and when there is nothing to lose, it encourages the team to experiment with development from 2D/3D to VR/XR, from NFTs to GameFi, from memes to AI, all ultimately to achieve the goal of Make DogFooding the Metaverse, creating a Metaverse that they find enjoyable and are willing to continuously develop.
Returning to today's market dominated by AI Agents, the emergence of AI Agents has driven the entire system. First, ai16z, as the first AI-managed DAO, has gained sufficient market appeal, making funding, voting processes, and board resolutions much simpler. This allows it to support a sufficiently large fund management and narrative. What needs to be done next is to sequentially release the accumulated resources and content at the right time.
From building frameworks to developing the IP image of AI Agents and practical functional AI Agents, many developers have improved these aspects, launching Hyperfy as the Metaverse carrier for AI Agents. At the same time, established GameFi or Metaverse projects like Nifty Island and Treasure's Smol have announced the integration of AI Agents into their projects. This means that the direction of AI Agents is transitioning from infrastructure development to application or multi-platform pathways.
First, when we discussed the previous cycle of the Metaverse, the problem was that it was not a real human need. We did not need to find a virtual place to communicate, and the hardware devices were far from meeting immersive requirements, making the entire narrative a bubble driven by concepts rather than user needs.
Compared to the last cycle, when AI enters the Metaverse, the logic of this dog fooding Metaverse may become self-consistent. Starting with AI Agents like HeeHe, we increasingly find that our communication with AI Agents is quite insufficient, limited to text or voice. Especially after Goat, when AI began to have autonomous wallets, their actions became closely related to crypto. When the words and actions of AI can influence our holdings, the connection we need to establish with them becomes a higher-level demand.
To give an inappropriate example, when ai16z's Pmaica and degenspartanai communicate about which tokens the DAO should purchase, compared to communicating programmatically through multimodal AI Agents, I can see their direct communication or allow DAO members to provide direct feedback. They might ask aixbt about trends, check Cookie's professional dashboard, inquire about some social media, or analyze GitHub code with AI Agents, and even directly showcase a DAO board resolution process in front of me. This would be a completely new experience for any DAO. Not to mention the feelings of gaming, social activities, or shopping experiences in the Metaverse after the addition of AI.
Even though the hardware for XR and VR experience levels is still not fully developed, the fundamental issue remains that demand cannot keep up with commercial development costs. When humans enter this space and communicate with AI Agents, it can generate real value. Here, AI teachers can provide assistance to improve your work and study efficiency, and AINPCs can bring unexpected plot twists to enhance your gaming experience. Or when AI communicates with AI in this space, it can provide sufficient learning data, even offering a large dataset for real-world AI robots with the help of virtual physics engines. When enough people use it, and the overall ecosystem can generate a positive feedback loop, it may change the direction from underlying demand to the upper levels, thereby creating the DogFooding Metaverse as envisioned by M3.
Of course, all of this is still in the early stages, but thanks to developers like M3 who continue to contribute, we will soon witness the unfolding of this narrative.
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