If a token issued by a developer goes unnoticed, it is necessary to consider whether its narrative direction aligns with current market demands and user preferences. By reassessing the chosen cultural elements, communication strategies, and the depth of emotional resonance with users, developers may find a more suitable narrative path, thereby enhancing the project's visibility and engagement in the market.
Memecoins serve as a medium for the creation, transmission, and consensus of internet culture. They reach the public with simple and understandable narratives, driven by the goal of eliciting strong resonance, thus achieving expansion, re-transmission, and value enhancement. Through a simple, unified token standard and economic model, specific cultural narratives and value concepts are clearly presented to users, allowing them to gain a sense of belonging and enjoyment within the community. In this way, Memecoins not only transcend pure speculative attributes but also gradually become sustainable brands and cultural symbols as a spiritual bond among users.
Memecoins may be one of the iconic applications of the value internet era, created by users (developers as content producers) and distributed and interacted with through decentralized exchanges (DEX) and other platforms; in this ecosystem, users are not only consumers of content but also disseminators and beneficiaries. While purchasing and using Memecoins, they assign higher market value to them. Continuous user participation, sharing, and diffusion create a powerful network effect, giving holders the opportunity to gain economic returns from token appreciation, further solidifying the community foundation and value consensus of Memecoins.
In the future, the process of issuing and participating in Memecoins will be closer to the experience of posting or watching interesting short videos on TikTok. A Memecoin that is sufficiently interesting and can evoke emotional resonance will attract users like short videos, as they express support by purchasing tokens (equivalent to likes and interactions). As user engagement continues to rise, recommendation algorithms similar to those of TikTok or X will also promote the broader dissemination and diffusion of the token.
With the proliferation of various token issuance tools like Pumpfun and SlerfTools, the barriers to issuing tokens have lowered, shifting the focus of competition from "how to issue" to "how to form consensus and value through culture and information dissemination," which is referred to as narrative.
In the world of meme coins, narrative is not just packaging; it is a core element that influences user emotional resonance, depth of dissemination, and sustainable value. For developers, understanding different types of narratives and their pros and cons can help make more forward-looking decisions when issuing tokens. By combining team strength, market conditions, and community demands, choosing or creating a truly vibrant narrative will lead your Memecoin from fleeting enthusiasm to deeper consensus and brand value.
The following guide will be based on the core viewpoints shared by Mai in the "Narrative" section of his tweets, providing suggestions and references for the DEV community on choosing narratives when issuing Memecoins. By sorting out the characteristics, advantages, disadvantages, and corresponding operational strategies of different types of narratives, this guide will help DEV teams find suitable directions and strategies for their projects in the ever-evolving Memecoin market.
1. Understanding the Narrative Value Formula
Narrative Value = Number of People Who Can Spread × Depth of Emotional Resonance
Before choosing a narrative, developers should first clarify the essence of this formula. A truly high-value narrative must satisfy both "breadth" and "depth":
Breadth: The narrative theme can be quickly accepted by the public, lowering the user understanding threshold.
Depth: The narrative can evoke strong emotional reactions from users, triggering resonance and interaction.
The effectiveness of "cats and dogs" narratives lies in the fact that almost all users have an instinctive fondness for such themes (deep emotional resonance) and can understand them without multiple explanations (broad dissemination).
2. Four Types of Narratives and Issuance Strategies
Mai categorizes narratives into four types: trending narratives, classic narratives, original narratives, and derivative narratives. When issuing Memecoins, developers can choose a suitable direction from these four types based on their resources, target user groups, and team strengths.
1. Trending Narratives
Characteristics: Short-term popularity triggered by sudden events or hot topics.
Advantages: Natural traffic can explode, making it easy to gain traction and pull in users in the short term.
Disadvantages: The sustainability of popularity is hard to predict, and competition on the same topic is fierce. After the hype cools down, maintaining price and popularity becomes difficult.
DEV Suggestions:
If choosing to issue a token based on trending narratives, it should be clear that such projects are mostly short-term games.
Quick traction and consensus formation are needed, and timely exit or transformation should be achieved before the hype fades.
For teams with a "big picture" perspective, it may be possible to solidify the brand or community at the peak of popularity, but the risks are high and variables are many.
2. Classic Narratives
Characteristics: Based on globally recognized classic IPs or widely known memes.
Advantages: Low cognitive threshold, broad dissemination, and users can understand the cultural background upon seeing it. Long-term value is stable, and leading projects can form brand effects.
Disadvantages: Strong IPs are often already occupied, making competition exceptionally fierce, and new projects find it hard to break through. The narrative's extensibility is generally limited, with few new stories to explore.
DEV Suggestions:
If able to secure a globally recognized IP, it can form long-term brand value.
For newcomers, exceptional community operation and marketing skills are required, or unique creativity to reshape classic elements, in order to stand out in a saturated narrative space.
3. Original Narratives
Characteristics: Completely self-created themes, without natural traffic or existing IP support.
Advantages: Strong extensibility and significant shaping space, allowing for self-definition of cultural connotations and development directions. It is easier to build unique spiritual resonance and a "CULT" atmosphere among crypto users.
Disadvantages: Building influence and consensus from scratch requires extremely high demands on team operation, resources, publicity, and capital strength.
DEV Suggestions:
Original narratives are suitable for teams with long-term planning, rich resources, and excellent marketing capabilities.
Before issuance, a unique core concept (spiritual leader, story background, community activity mechanism) should be designed to form strong originality and viral dissemination capability.
Ensure continuous operation; do not abandon the project easily, or it will be hard to gain user trust.
4. Derivative Narratives
Characteristics: Expanding based on already successful "leading narratives," competing for the "second" and "third" positions.
Advantages: After the success of leading projects, derivative tracks have short-term natural traffic and cognitive foundations. They can quickly attract funds and users who missed out on the leading project.
Disadvantages: Highly dependent on the performance of the leading project and the space of the track; competition is fierce, and survival is difficult. The market cap limit of derivative projects is often constrained by the leading project.
DEV Suggestions:
If choosing derivative narratives, the timing and speed of token issuance are crucial. It is important to launch quickly while the hype lasts, aiming to take the initiative.
Long-term value is hard to establish, making it more suitable for short-cycle speculation. To break through, unique gameplay or innovations should be added to the narrative foundation to avoid the impression of merely "following the trend."
3. Comprehensive Suggestions from the DEV Perspective
Clarify Narrative Positioning:
Determine which narrative route to take before issuing the token.
If team resources are limited but there is an opportunity to seize a sudden trend, testing trending narratives may be viable, but be prepared for a timely exit.
If there are excellent IP or brand resources, choosing classic narratives can create long-term advantages.
With solid operational capabilities, clear long-term planning, and strong financial backing, original narratives will open up greater future space for the project.
- If you want to quickly experiment and leverage the leading project, derivative narratives are a point of entry for short-term trading.
Strengthen Communication and Community Building:
Meme is "the game of dissemination." Regardless of the chosen narrative, continuous content production (memes, images, short videos), strong community interaction, and viral marketing are key to success.
Especially for original narratives, it is essential to use "CULT" qualities and iconic spiritual leaders to drive the core fan base, continuously expanding the core community.
Responding to Competition and Cyclical Changes:
No matter what type of narrative, competition exists. Trends may cool quickly, classics may face homogenization, original narratives have a long journey ahead, and derivative narratives must keep a close eye on leading performance. Developers need to possess keen market cycle insights and flexibly adjust strategies.
Focus on Value Accumulation:
If the goal is to shape a long-term brand and influence, one cannot rely solely on short-term speculation. Narratives need to be continuously iterated, adding new stories and new gameplay, gradually accumulating lasting value, allowing the project to maintain vitality and influence through multiple meme cycles.
4. Conclusion
In the ever-evolving Memecoin market, narrative is no longer just a packaging strategy; it is the core key to opening user resonance, establishing depth of dissemination, and achieving value accumulation. For developers, understanding the narrative value formula and narrative classification helps clarify direction and positioning before issuing tokens; in actual operations, through continuous content creativity, effective community interaction, flexible market responses, and deepening value connotations, Memecoins can be endowed with a cultural core that transcends speculation. Whether seizing trends, delving into classics, creating original ideas, or leveraging derivatives, as long as consensus is gathered in the narrative, there is an opportunity to transform a fleeting project into a sustainable brand and cultural symbol.
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SlerfTools is a toolbox designed specifically for Solana, dedicated to simplifying blockchain operations, providing a no-code, fully visual interface, making complex processes such as token issuance, liquidity management, and no-code Dapp creation safe and simple. The best development tools on Solana, token creation, multi-sender/collection, market-making bots, Jito bundles, Pumpfun batch bots, launches and purchases, micro-buy/sell, etc.
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