Author: Nancy, PANews
Recently, as the BNB Chain ecosystem continues to heat up, Binance concept tokens have become one of the market's focus areas. For instance, a recent tweet from founder CZ about project investment directly drove a token's price to surge several times, reflecting the high level of market attention.
Binance's Old Investment Drives AVA Token Price Surge
On December 12, CZ tweeted a retrospective on Binance's early investment in the crypto travel platform Travala, stating, "We invested in the crypto travel platform Travala before the COVID-19 pandemic and before the crypto winter, and we have stuck with it." This tweet immediately sparked heated discussions in the market, causing the price of Travala's token AVA to soar, with a peak increase of about 4.3 times, making it the market's focus of the day.
It is reported that Travala is a blockchain-based travel booking platform that now accepts payments in over 100 cryptocurrencies, covering more than 2.2 million hotels in 230 countries. Since its establishment in 2017, Travala has received multiple rounds of funding support from investors, including Binance. The platform later announced a strategic merger with the flight booking platform TravelbyBit and successfully integrated into the Binance ecosystem.
The market's attention to Travala is not only due to Binance's long-term investment and support but also because of its solid business foundation and innovative business model, which provide strong support for the token's surge. As the first crypto-native travel booking platform listed on Google Hotels, Travala has been building its business over the past few years. For example, it recently announced integration with Solana, expanding to a third network beyond Ethereum and BNB Chain.
Additionally, Travala has achieved considerable revenue. According to recent disclosures, the platform's annual revenue has reached $100 million and plans to launch a dedicated Bitcoin reserve to further strengthen its financial foundation and drive future growth.
15 Binance Concept Tokens, DeFi is a Key Investment Track
In addition to Travala, the heat of the Binance ecosystem has been continuously rising recently. PANews previously reviewed some potential projects in the BNB Chain ecosystem that have not yet issued tokens.
According to incomplete statistics from PANews, Binance has publicly invested in at least over 110 crypto projects/companies to date. From the information disclosed by Binance, PANews has compiled a list of 15 projects that have raised over $10 million in total financing and their market performance. These projects all support the BNB Chain ecosystem and have been listed on Binance.
First, in terms of financing scale, these 15 crypto projects have impressive investment situations, collectively receiving over $940 million in funding, with an average financing amount of about $62.87 million. Among them, LayerZero, 1inch, and Axie Infinity have all surpassed the $100 million mark in financing, significantly raising the overall average financing level.
From the financing lineup of these projects, Binance and Binance Labs participated in the investments alongside a series of star venture capital institutions from both the crypto and traditional sectors, including Galaxy Digital, Multicoin Capital, Samsung Next, Coinbase Ventures, PayPal Ventures, Galaxy Digital, Wintermute, and PayPal Ventures. The involvement of these well-known investors not only provides strong backing and a significant influx of resources for the projects but also further enhances market attention and investor confidence.
In terms of project types, among the 16 projects, half are from the DeFi sector, covering sub-sectors such as DEX, lending, LSD, and cross-chain, indicating that the rapid development and innovation capabilities of DeFi are attracting significant attention from Binance and other venture capital institutions. Meanwhile, other investment projects are mainly concentrated in emerging fields such as L2, social, and blockchain gaming, demonstrating the diversification of venture capital like Binance in ecosystem layout and further enriching the diversity of its ecosystem.
In terms of market scale, the total circulating market value of these 16 projects has exceeded $6.18 billion, with an average circulating market value of about $410 million, leaning towards small-cap projects. Notably, the market values of the three major projects AXS, AXL, and ZRO are $1.22 billion, $810 million, and $730 million, respectively, far exceeding the average. In contrast, the market values of most other projects are relatively low, with about 50% of the projects having market values below the overall average. This indicates that the projects Binance has invested in are still in the small market value stage, suggesting they may have high growth potential.
The circulating market value is also related to token price performance. From the market performance perspective, the average increase of the 16 tokens over the past year is about 18.6%, significantly lagging behind the performance of mainstream coins like Bitcoin and Ethereum during the same period. Among them, only ID, ZRO, and ANKR have seen significant price increases, far exceeding other projects, indicating strong market appeal. In contrast, tokens like RDNT, GMT, and CYBER have not achieved effective price increases, with their returns still in negative territory, suggesting these projects are not currently market hotspots and may await capital rotation.
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