Original | Odaily Planet Daily (@OdailyChina)
Author | Fu Ruo He (@vincent31515173)
Yesterday, the Telegram mini-game Major was launched simultaneously on multiple exchanges including OKX and Bitget, attracting widespread market attention. Even Telegram founder Pavel Durov posted in the channel stating that he does not plan to sell the 1% of tokens airdropped to him for the next 10 years.
“The Major mini-program is one of my favorite success stories in the Telegram ecosystem. It quickly adopts new possibilities of the mini-program platform and adds features that feel naturally belonging to Telegram. I also like Roxman; I have been following him since he launched Fabrika and Major. Roxman generously donated 1% of MAJOR tokens to me, and I will not sell these tokens for the next 10 years. I heard that the Major team is preparing many innovations (such as username NFT leasing and digital ID).”
According to OKX data, MAJOR opened above 1.9 USDT, with a maximum increase of 288%, and has now fallen back to 1.15 USDT. After MAJOR was listed on exchanges, previously listed Tap to Earn projects also saw a certain degree of increase, with HMSTR breaking through 0.004 USDT and a 24-hour increase of 6.53%.
As a new rising star in Telegram games, why did Major's launch drive the increase in the Tap to Earn sector? Odaily Planet Daily elaborates on Major's project and recent developments, summarizing why Major stands out.
Tap to Earn is just for traffic, identity recognition is the goal
Major is a star rating game based on the Telegram platform, initiated by 27-year-old entrepreneur Roxman, and officially launched on July 3, 2024. Since its launch, Major has quickly attracted over 70 million users and has generated over $10 million in revenue in just five months. Players earn 'stars' by completing tasks, inviting friends, and participating in games, and win generous TON token rewards by improving their rankings, ultimately becoming 'big shots' in the community.
Core gameplay:
Earning stars: In Major, stars are the core of player competition. Players can earn stars by completing daily tasks, inviting friends, and perfecting their profiles. For example, inviting a regular user earns 15 stars, while inviting a premium user earns 50 stars. Additionally, players can influence others' ratings through gifting stars and voting.
Ranking mechanism: Major ranks players based on the number of stars earned, releasing a leaderboard weekly. The top 100 players on the leaderboard can receive TON token rewards. The first place will receive 150 TON tokens, the second place 100, and so on. By continuously improving their rankings, players can gain rewards and prestige in the community.
Various gameplay: Major integrates various game types from the TON ecosystem, such as clicking, spinning wheels, and match-3 games, allowing players to accumulate stars through gameplay, enriching their gaming experience. Different types of games and tasks enable players to participate in diverse ways, enhancing the fun and interactivity of the game.
Special features: Major also offers players additional features, such as daily login rewards and a lottery function. Players can draw once for free each day, and after inviting 10 friends, they can receive an extra draw opportunity. These features further increase player engagement and motivation.
Most Tap to Earn projects have a significant advantage in traffic acquisition before token issuance due to potential airdrop expectations, but once the tokens are issued, traffic declines, and advertising revenue further decreases. How to extend the project lifecycle and create more diverse products has become the main research question for projects.
Major plans to launch an innovative feature in the future—Telegram business cards. Users will be able to convert their Major profiles into verified Telegram business cards, making it easy to share quickly within the Telegram and TON ecosystems. This card will display the user's balance in Major (such as MAJOR tokens and other tokens), channels owned by the user, registration date, and wallet registration date. Additionally, Major will introduce a wallet verification system within the platform to enhance security and transparency.
High airdrop ratio, no tokens reserved for the team
Major's token economic model has also attracted widespread attention, with the distribution as follows:
80% for the community: 60% allocated to current players with no lock-up restrictions; 20% for future community incentives, liquidity mining, and subsequent development.
20% for marketing and development: This portion of funds will be used for market promotion, liquidity support, and future product development, with most funds unlocking within 10 months.
Most tokens are allocated for airdrops to users, with no lock-up restrictions, a move that has won praise from airdrop players. Furthermore, the token distribution does not involve tokens for the team, with most tokens allocated for the project's later development, aiding in the project's long-term growth.
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