Balance is E-PAL's Web3 Native gaming service platform, designed to bridge the gap between Web2 and Web3 based on blockchain technology.

Written by: Haotian

Recently, @Balance_Fun launched a Key Node sales event in preparation for the upcoming TGE. I won't elaborate on the rights, investment returns, and necessity of participation for node holders. Instead, I want to discuss what the Balance project actually does, why a16z has made two significant investments, and how to connect the Web2 "gaming companion" platform with the large Web3 gaming industry, among other topics.

1) Balance is a blockchain gaming experience platform launched by the E-PAL gaming companion platform. In the Web2 world, gaming companionship has become a massive market where users seek others to enhance their gaming skills or provide social companionship to improve their gaming experience. Ultimately, these individuals come together, creating a platform scale effect, becoming potential audiences and brand amplifiers for other game developers and operators, thus revealing greater economic and commercial value.

In other words, users in the gaming companion market are naturally part of the "online earning" group, familiar with various points, growth incentives, and other gameplay mechanics, making them potential incremental users for Web3 games and Tokenomics, embodying Mass Adoption attributes.

Balance is E-PAL's solution to bridge the gap between Web2 and Web3, creating a Web3 Native gaming service platform based on blockchain. With E-PAL's millions of users, any game application and service linked to this gaming service platform can find significant commercial value, including cultivating early loyal users, establishing early gaming communities, and building a free and open player trading market, among others.

2) YGG (Yield Guild Games), as a DAO gaming guild organization, is well-remembered for the GameFi boom driven by the Play-to-Earn model in the previous cycle. Everyone has witnessed YGG's past glory and market performance.

YGG's operational logic is straightforward: it invests in NFTs and related assets of some Web3 games based on its player base from the gaming guild, then stimulates a positive business flywheel through core asset leasing and $YGG token incentives, ultimately becoming a Web3 gaming traffic entry platform and an early gaming community incubator filled with imaginative potential.

Personally, I believe that Balance's market and brand positioning is very similar to YGG, and in some respects, even superior to YGG, as it stands out in terms of global user scale, product service coverage, and commercial imagination. However, YGG rode the wave of NFTs, GameFi, and the metaverse, while Balance is still waiting for its moment. Moreover, a16z, which initially invested in YGG and reaped significant rewards, has now made two substantial investments in Balance, making its intentions and ambitions clear.

Although the gaming sector may seem unremarkable most of the time, there could be a moment when a phenomenal game ignites the market, which is the highlight moment that platforms like Balance are waiting for.

3) From what I understand, many platforms, including @OrbiterFinance cross-chain bridge, @carvofficial gaming identity data protocol platform, and @sophon RPC node service platform, have adopted a node sales strategy. Node sales themselves are a result of Web3 platforms commercializing their prospects after Tokenomics.

This can achieve goals such as rapid financing, binding core users, and forming a community of shared interests. It can be understood as an "internal public sale" before the TGE, suitable for projects with clear commercial closed-loop paths and a certain accumulation of potential user base and market resources.

Balance has already accumulated $30M in financing, with investment institutions like a16z and Galaxy Interactive being top-tier in the industry. Its platform boasts 12 million registered users, over two million daily active users, and has established partnerships with more than 80 Web3 gaming companies, supporting over 180 games, among other achievements.

Clearly, it is these solid operational data and growth metrics that have spurred this node sales plan and the subsequent TGE. As for what kind of results can be delivered and how high the secondary market can reach, it all depends on when the gaming sector will attract the main bullish wave of the market.

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