The decentralized gaming network platform KGeN (Kratos Gamer Network) announced on November 20, 2024, that it has completed a $10 million ecosystem round of financing. This round was led by blockchain technology company Aptos Labs, with participation from Polygon and Game7, corresponding to a fully diluted valuation of $500 million for KGeN. To date, KGeN has raised a total of $30 million.
It is noteworthy that the leading investor, Aptos Labs, was founded by Mo Shaikh and Avery Ching, focusing on developing decentralized network tools. The company has already secured over $400 million in funding, with notable investors including a16z, Jump Crypto, and PayPal Ventures.
Financing Background and Goals
Founded in 2022, KGeN is a decentralized network platform dedicated to achieving data ownership for gamers. It plans to promote organic user growth for game studios by establishing a circular gaming economy based on player digital identities. This round of financing will accelerate the development of a circular gaming economy where players own their digital identities, driving KGeN's growth in the $250 billion gaming industry and its revolutionary data sovereignty solutions.
Mo Shaikh, CEO of Aptos Labs, stated in an interview: "In the traditional gaming industry, players often lack control over their personal data. KGeN is driving significant change in the industry, committed to empowering players with true ownership of their digital identities and establishing new standards for data ownership and usage."
Technical Advantages and Market Performance
KGeN provides a complete solution for digital identity construction, ownership confirmation, and value realization through its core technology, the Proof of Gamer (PoG) engine. It is reported that this engine has accumulated over 197 million player attribute data points, covering 93 data dimensions. This data provides game developers with precise user profiles and personalized marketing solutions. Currently, KGeN operates in India, Brazil, Nigeria, Southeast Asia, and the Middle East and North Africa, with 10.8 million registered players and 3.3 million monthly active users.
Manish Agarwal, a member of the KGeN council, stated: "Aptos Labs' technical background from Meta gives it unique insights into community building and data-driven growth. Through this collaboration, we will expand the multi-chain PoG engine, aiming to establish a fairer new paradigm for game distribution."
Business Value and Future Plans
By integrating Web2 and Web3 ecosystems, KGeN provides deep user behavior analysis for game publishers and blockchain developers. Feedback from partners indicates that using KGeN's solutions can reduce customer acquisition costs (CAC) by 30-60%.
In the future, KGeN will focus on developing the following areas with this round of financing:
Expanding platform functionality and data analysis capabilities
Strengthening partnerships with game developers
Optimizing player reward mechanisms
Expanding business in emerging markets
Game studios interested in achieving intelligent growth while prioritizing player experience can contact KGeN by visiting the official KGeN website or sending an email.
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