"That year, I had my hands in my pockets, not knowing what a rival was."
Written by: Deep Tide TechFlow
In today's widespread Meme pullback, who is the hottest contrarian? No need to think, it must be the expressionless ChillGuy with his hands in his pockets.
The young man in the image above, who rose to fame from the overseas version of TikTok, has stirred up a storm in just 24 hours: the market cap once surpassed 600 million dollars, with a 24-hour increase of several times, and the trading volume exceeded 700 million dollars, with the recent hour's trading volume also surpassing 100 million dollars.
Just a few days ago, it was merely spreading on TikTok.
Interestingly, while we were still sighing over the phrase "Just Chill," crypto players had already demonstrated what "true Chill" means through their actions: from the President of El Salvador posting to Musk retweeting, everything can become the focus of attention and hype.
ChillGuy, with his "lying flat" posture, has staged a perfect "lying win."
If you still don't understand how an expression can stir up waves, here's a quick recap of the storyline.
At first, I was just a calm guy
ChillGuy is actually a character created by artist Phillip Banks in 2023. This anthropomorphized character wears a sweatshirt, jeans, and sneakers, with his hands in his pockets—just a guy who looks very cool.
The artist's simple character setting is: "He is just a calm guy who doesn't care about anything." Meanwhile, this post sparked a widespread trend of imitation on social media.
Subsequently, the "Chill Guy" image gained explosive popularity on TikTok. People were attracted to this expressionless figure with hands in pockets, seemingly indifferent to everything. It perfectly embodies the attitude of young people facing life's pressures: rather than being anxious, just chill.
Users began to imitate this posture, pairing it with various scenarios: failed an exam? Just Chillin. Under work pressure? Just Chillin. Life not going well? Still Just Chillin.
This contrasting sense of humor and "laid-back" lifestyle unexpectedly hit the funny bone of Generation Z. Related videos garnered over 20 million views in just two months, spawning countless imitation videos and memes.
These types of videos should have been drowned in the vast content of TikTok, but netizens were captivated by his "life doesn't need to be taken too seriously" attitude. Especially in this anxiety-filled era, people seem to find a certain resonance in this meme: life is about learning to chill.
The tipping point, from meme to speed master
Five days ago, when the $CHILLGUY token was born on the Solana chain, even the issuer probably didn't anticipate what would happen next.
Initially, the price of CHILLGUY remained lukewarm, but yesterday it suddenly surged, with a market cap surpassing 200 million dollars, and the price peaking around 0.23, with trading volume exceeding 100 million dollars.
Clearly, a TikTok popular meme has its reasons for becoming popular, and in the context of attention assetization in the crypto world, it is naturally what smart money refers to as a "good angle."
Data doesn't lie. Compared to the squirrel PNUT that surged during the previous election hot topic, which took 11 days to accumulate 60,000 holders, ChillGuy only took 4 days to amass 80,000 holders.
You can't help but marvel at the power of attention economy and trending events.
Of course, the meme Chill's angle is just the foundation; what truly catalyzed it must be a combination of several factors.
Here, I must mention the well-known theory from the classic communication book "The Tipping Point," which states that for an event to become popular, three key elements are indispensable:
First is the Law of Key People --- Influential individuals in spreading and interpreting
Second is the Law of Stickiness --- Popular things should have characteristics that leave a deep impression
Third is the Law of the Power of Context --- The environment that produces the phenomenon of popularity is very important, influencing the spread and acceptance of the trend
For the last two laws, it's clear that the calm expression with hands in pockets aligns with the fashion of young people, while the overseas version of TikTok and the current super cycle of memes provide ample environmental power.
Everything was in place, except for the key figures to ignite it.
First, the President of El Salvador, Nayib Bukele, posted a ChillGuy meme on Twitter, even without any caption. This tweet garnered nearly 80,000 likes in just a few hours.
Then, Musk arrived, albeit late.
A tech blogger posted a review and introduced the AI performance of Grok, with an image element involving "CHILLGUY" in the test results. Musk retweeted to show his interest.
Although it wasn't a clear endorsement, it’s evident that memes related to Musk tend to go viral.
Today (21st), after a series of events, CHILLGUY began its speed journey, with the market cap rising from 200 million to over 600 million dollars; as of the time of writing, the price has slightly retreated, but the market cap remains around 300 million dollars.
Meme tokens that quickly rise to over 100 million dollars are rare, and ChillGuy has successfully achieved a rapid market cap increase and a laid-back win amidst the general pullback of memes today.
More notably, Google Trends shows that in the past 24 hours, the search volume for "how to buy ChillGuy" has skyrocketed in the U.S., with the first result for "how to buy" being Bitcoin, and the second being ChillGuy, while corresponding tutorials have surged on YouTube and forums.
When viewed alongside the recent news of the Phantom wallet topping the Google Play Store download charts, it seems that more young players from outside the crypto circle are indeed rushing in.
Some exchanges have also responded quickly, such as crypto.com announcing the listing of CHILLGUY.
However, the original creator of the ChillGuy image does not wish to gain fame in this way.
He posted on Twitter expressing his stance:
"I have been overwhelmed by the bad information related to crypto, and I have decided to take a break from Twitter for a while."
There have also been reports that Philb holds the copyright to ChillGuy and is considering suing the similarly named meme coin. This caused the CHILLGUY token to drop over 50% at one point, but it has since recovered.
Ten bets, nine losses, but there's one Chill
In this round of ChillGuy's frenzy, some are happy while others are worried. On-chain data shows that some early players have indeed achieved a "lying win":
According to AI monitoring, smart money spent 22,134 USDC to buy 5.01 million $CHILLGUY tokens from November 17 to 19, with a cost as low as $0.0044;
Currently, this smart money has sold 60% of its position, with 2 million tokens still distributed to two new addresses, realizing a profit of 760,000 dollars.
Original address of smart money:
28MyYrYpRwAwiACFwKQbzJ7LXAq3tSBPTJzrmG6ep1Fi
Post-profit transfer address:
DiJA72nChAfqbwbqBpmFdEk7gBFT97JZSBx7faArjGYe
28MyYrYpRwAwiACFwKQbzJ7LXAq3tSBPTJzrmG6ep1Fi
(Deep Tide TechFlow note: The above information is for data display only and is not investment advice.)
What’s even more thought-provoking is that some Twitter users further analyzed this address and found that it was heavily involved in on-chain dog fighting PVP, making it a veritable "P player"; but the record was also nine losses out of ten bets, resulting in a net loss.
However, one CHILLGUY allowed him to turn losses into profits, a critical hit that made him laugh at all the pain.
On the other hand, some people got up early, chasing dreams with 1 SOL, but arrived late.
According to Lookonchain data, a trader bought over 30 million CHILLGUY with 1 SOL shortly after the opening, which is now worth 10 million dollars.
But he sold early, ultimately only making a profit of 0.6 SOL.
What can we learn from these comparisons?
Energy, luck, timing, and mindset are all indispensable, but even when combined, success is not guaranteed.
With hands in pockets, discovering that the meme market is full of rivals; the only thing you can do is to truly be a calm guy, lower your expectations, and just go with the flow.
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