The original text is from Johannes Turunen

Translation | Odaily Planet Daily Golem (@web3golem)_

Editor’s Note: Recently, Bitcoin has been rising continuously, reaching new highs. Besides the excitement among crypto enthusiasts, some users outside the crypto space are also eager to jump in (have you had anyone ask you how to buy Bitcoin recently?). However, the continuously rising Bitcoin can induce fear of heights, and under the influence of FOMO, they are easily led into scams involving altcoins/Meme coins, and after losing money, they may be discouraged.

As loyal Bitcoin fans, we should collectively brainstorm and adopt some marketing ideas to stimulate users outside the crypto space (including social elites and ordinary people) to buy Bitcoin. Johannes Turunen provides us with the following ideas, which include 18 Bitcoin marketing strategies. If these ideas are spread by "skilled (marketing) artisans," each idea could attract 1 million new Bitcoin users. It’s time to become Bitcoin evangelists.

1. Move the Decimal Point

Image source https://www.coinbridgepartners.io/

This is a simple method that can achieve great marketing effects, often used by some altcoin deployers. When applied in more valuable contexts, it becomes even more powerful.

Many people on social media focus on how many zeros are behind 1 BTC, making the price seem too high to dare to invest. However, there is a better way to present the zeros: always express the price of Bitcoin in SATS.

• 1 SAT = $0.000687

This pricing method makes it easier to choose between Bitcoin and low-value items, and it resonates with human psychology, providing a sense of satisfaction from how many SATS one has acquired, while also making the purchase and accumulation of Bitcoin seem easier than buying some non-essential luxury items.

2. Who Walks with Bitcoin (Logo Wall)

“Social proof makes the pudding more enticing in every category” — Social proof makes things more attractive in any field.

As of September 20, 2024, MicroStrategy holds 252,220 Bitcoins, and after adopting this strategy, its stock price increased 50 times.

3. In Art, Anything Can Happen

The Central Bank of Argentina launched an art installation made up of Bitcoin mining machines. When combined with art, the powerful promotional effect makes anything possible.

4. Let the Mainstream Media Shout “Bitcoin is Dead” Again

Image source: Bloomberg.com

Even a broken clock is right twice a day. Now, the above news might be correct if the headline were changed to dollars…

So far, history has shown that every statement made by mainstream media has been wrong, and every time such statements are heard, those who have studied Bitcoin laugh as they withdraw money from the bank…

5. Anytime You Buy, You Profit

The current market will only see one of the following two scenarios, or both occurring simultaneously:

1. Bitcoin drops from its historical high: this could be the last chance to get on board, enjoying a 5% discount on Bitcoin;

2. Rumors suggest that the dollar has no bottom, so Bitcoin has no top: holding Bitcoin is better than holding dollars.

This also leads to the next marketing idea…

6. Bitcoin Has Always Been Setting New Highs (ATH)

For example, last weekend Bitcoin first broke through $80,000, and now the price has surpassed $91,000, setting new highs. Is $100,000 far off?

Is the biggest factor influencing a stock's price increase the price of the stock itself? Although Bitcoin is different from stocks, the logic under a dollar-measured price system is similar; appreciating assets tend to continue to rise.

7. An Asset Without Value Support, Backed by Millions of Computers

Many people's first impression of Bitcoin may be that there is no central authority to guarantee its value. However, despite this, millions of computers are verifying transactions and protecting the network.

Essentially, Bitcoin has a high level of security and scarcity, making any attempts to disrupt it potentially costly for attackers.

8. See the Returns from Bitcoin

Every change in a person's behavior begins with external or internal influences. Sometimes, seeing the results others have achieved can provide all the motivation needed for behavioral change. Here’s an example of a Porsche purchased with Bitcoin returns (spotted on the streets of Helsinki, Finland):

Image source: @iHenkka on Twitter/X.com

9. Build a “Library”

Understanding the hardest currency ever created by humanity depends on language. To ensure its widespread dissemination, we need:

1. Reasonable information in written form;

2. A system to convey information to those who can interpret it;

3. Better stories.

Regarding point 3, Konsensus Network does an excellent job. According to their homepage, they focus on localizing and distributing important literature about Bitcoin, Austrian economics, and sovereignty. They have published over 50 books, with more on the way.

10. Prohibit the Purchase of Bitcoin

In 2018, Nordea Bank prohibited its employees from purchasing cryptocurrencies, and a Danish court even ruled that they had the right to prevent employees from investing in Bitcoin and other cryptocurrencies.

Anyone who has been a parent knows what happens when you tell children they cannot do something. It’s human nature; the more you prohibit something, the more people want to try it.

The more Bitcoin is suppressed or warned against, the more attractive it may become over time.

11. Want to Be One in 21 Million?

Many people mistakenly believe that to start investing in Bitcoin, you need to buy at least one BTC at once. In reality, you can start by accumulating satoshis, as follows:

• 10⁰: Single Sat Stacker - at least 1 sat

• 10¹ (10): Decasats Stacker - at least 10 sat

• 10² (100): Hectosats Stacker - at least 100 sat

• 10³ (1,000): Kilosats Stacker - at least 1,000 sat

• 10⁴ (10,000): Denakilosats Stacker - at least 10,000 sat

• 10⁵ (100,000): Hectokilosats Stacker - at least 100,000 sat

• 10⁶ (1,000,000): Megasats Stacker - at least 1,000,000 sat (0.01 BTC)

• 10⁷ (10,000,000): Decamegasats Stacker - at least 10,000,000 sats (0.1 BTC)

• 10⁸ (100,000,000): Wholecoiner - at least 100,000,000 sats (1 BTC)

According to data from Worldpopulationreview.com, there are 56 million millionaires worldwide when priced in dollars. However, there will ultimately be a maximum of 21 million whole coin holders for Bitcoin. If you want to join them but currently have no Bitcoin, start accumulating sats now.

12. Comparison of Bitcoin with Existing Mainstream Currencies

Let’s get serious and compare Bitcoin with current mainstream currencies:

As a Store of Value Compared to Gold

• Fixed supply cap of 21 million, while gold has an annual supply growth rate of about 2%;

• More portable and easier to divide than gold;

• Easier to verify authenticity and ownership;

• Bitcoin's volatility is greater than gold's under current market conditions (which may be a good thing if you want to accumulate more Bitcoin while it's cheap);

• Compared to gold's thousands of years of usage history, Bitcoin's history is much shorter.

As a Payment Network Compared to Traditional Banking

• Operates 24/7, supporting any amount, while banks have limited operating hours;

• International transfers settle in minutes/hours, while international transfers can take days;

• Lower fees for large international transfers;

• Higher fees for small transactions without L2;

• Poor underlying scalability (7 tps vs. Visa's 65,000+ tps);

• No refunds or transaction reversals.

As an Investment Asset Compared to Stocks/Bonds

• Historically higher volatility;

• Potential for higher investment returns;

• No need to pay dividends/interest;

• No underlying cash flow for valuation;

• Less regulatory oversight;

• Lower correlation with traditional markets.

Monetary Properties Compared to Fiat Currency

• Fixed supply;

• More decentralized;

• Programmable capabilities;

• Higher volatility;

• Limited merchant acceptance;

• No government backing.

13. Are You Falling Behind the Funds?

Investors always hope for capital returns, and they want to achieve this in a way that maximizes returns while operating within a given risk level. In this regard, Bitcoin is a product that is continually being discovered by new market participants (such as hedge funds).

Among the top 25 hedge funds globally, 13 own Bitcoin, and these institutions have a considerable risk tolerance, while those that are lagging behind will enter this market much later.

14. Government: All Your Money Belongs to Us

Technically, the funds in a typical bank account belong to the deposit bank, but could your deposits be taken after being placed in a bank account? The answer is yes.

Not long ago, this happened in Europe, as documented in the Cyprus Financial Crisis on Wikipedia. In short, in Cyprus, 47.5% of bank deposits over €100,000 were seized, and nearly half of those who had all their savings in euros as fiat currency millionaires instantly lost at least -90%. This is not good news for humble savers.

15. The Bitcoin Bubble Song - The Power of Music

The success of this music video can be attributed to many factors. Against the backdrop of Bitcoin occasionally forming massive bubbles, the avant-garde tone, alien-costumed singer, and incomprehensible language perfectly fit, thanks to the performance of Latvian-Ukrainian singer Vitas. Music can spread widely across the globe.

16. Don’t Stop Creating Memes

A thinker (possibly Musk) once said, "He who controls the meme controls the world." Generally speaking, humans are always interested in things that contain familiar and novel elements. However, to best satisfy these two criteria, a delicate balance must be sought. As a meme creator, it’s like improving the "taste" of visuals and text daily to be able to cook up exquisite dishes.

The fervent diamond hands team will "diamond hands" their Bitcoin until the end of the world, and as long as they have breath, new memes will continue to be created. Here are some Bitcoin memes selected from the internet:

Germany sold 50,000 Bitcoins early, resulting in a missed profit of $1.1 billion to date.

The market is excited about the results of the 2024 U.S. presidential election.

17. Overdraw Your Credit Card to Buy Bitcoin (Absolutely Not Investment Advice!)

People love rags-to-riches stories, and using credit cards to buy Bitcoin in the form of debt fits this narrative, even though it is financially inadvisable in any case.

However, it has a powerful marketing effect because many people will be curious about how it works. Sunny Po is experimenting with this method, using all 8 of his credit cards to buy Bitcoin, with his Twitter bio stating: "Take money from the bank to buy Bitcoin, then wait…"

Here are the statistics based on his Twitter:

• Total Bitcoin purchased: 1.4488 BTC;

• Average price of Bitcoin: $37,443 (as of the writing of this article, his average price has more than doubled);

• Total credit card debt accumulated: $54,251;

• Minimum monthly repayment: $542;

• All debts have an annual interest rate of 0% until May 2025, including balance transfer fees;

• All his debts will transfer to a new credit card in May 2025, moving to a new 18-21 month 0% interest balance card, with repayment deadlines pushed to between November 2026 and February 2027.

18. The Best Way is Still to Learn

Learning about Bitcoin can provide insights that are hard to gain from other disciplines.

Did you know that the average lifespan of fiat currency is 27-35 years (depending on the source you find this information)? Did you know that historically, countries with "hard" currencies have gained resources and assets from countries using "weaker" currencies?

For the curious, Bitcoin is a topic worth studying. Once you start, you will fall into an endless rabbit hole. Here’s a quote from Bitcoin enthusiast, software engineer, and author of “21 Lessons” Gigi:

“Falling down the Bitcoin rabbit hole is a strange experience. Like many others, I feel that I have learned more about Bitcoin in the past few years than I did in twenty years of formal education.”

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