November 9, 2024 — Global digital asset leader HashKey Capital and Web3 news platform Decrypt announced the launch of Layer East Media, currently the largest and most influential Web3 media alliance in the Asia-Pacific region. The alliance aims to help Western Web3 projects successfully enter and thrive in the Asia-Pacific market.
The council members of Layer East Media include leading blockchain media platforms from the Asia-Pacific region and globally, specifically:
Europe and the United States: Decrypt
Japan: Crypto Times, Coinpost
South Korea: CoinNess, Tokenpost
Vietnam: Coin68
Thailand: Cryptomind Group, Bitcoin Addict
Indonesia: Coinvestasi
Chinese-language media: PANews, Foresight News, Blockbeats, Odaily, Techflow, Chaincatcher, Blocktempo, Wu Blockchain
Layer East Media will hold a Memorandum of Understanding (MOU) signing ceremony and officially launch on November 10, 2024, during Thailand Blockchain Week. The alliance's goal is to help Western Web3 projects navigate and achieve business growth in the Asia-Pacific region. Due to significant cultural differences in market conditions across Asia-Pacific countries, companies must adjust their marketing strategies, provide market education to potential users, and offer support to customers.
Layer East Media will help businesses overcome these challenges, enabling them to better understand the diverse business environment in the Asia-Pacific region and facilitate interaction with local users through the sharing of relevant news and information.
Core Mission and Values of the Alliance
Layer East Media will serve as an important information exchange platform between Web3 media, innovative Web3 brands, investors, and policymakers. The alliance will assist Western Web3 projects in establishing closer connections with potential users in the Asia-Pacific region through localized communication strategies, while promoting local market education and user engagement.
Ilan Hazan, co-founder of Decrypt, stated:
“We are very excited to launch this alliance composed of Asia's top Web3 media. This is an important step in reshaping the role of media in the Web3 era. By uniting leading cryptocurrency publications in Asia, Layer East Media is at the forefront of a new media model that relies on collaboration, transparency, and innovative business models.”
Siya Yang, Marketing Director of HashKey Capital, also commented:
“This moment marks the beginning of a powerful collaboration, bringing together Asia's top blockchain media platforms, which will help shape industry narratives with far-reaching impacts, enhance the region's influence in the global Web3 space, and support groundbreaking projects in digital assets and decentralized technologies from the West.”
Three Founding Principles of Layer East Media
The establishment of the alliance is based on three core principles:
Enhancing Transparency: Providing reliable and accurate reporting in the Web3 space.
Empowering Innovators and Investors: Supporting informed decision-making through in-depth insights, research, and expertise.
Promoting Collaboration: Connecting media platforms and Web3 projects to drive innovation and help projects connect with user groups that are most likely to benefit.
The member media of Layer East Media are rigorously selected based on criteria including the quality of news reporting, commitment to journalistic integrity, and the ability to provide accurate, real-time reporting.
Mutual Benefits for Member Media and Web3 Projects
Members of Layer East Media will benefit from exclusive content, industry insights, joint events, and other collaborative opportunities, which will help them expand their readership and drive customer growth across multiple Asia-Pacific markets.
Web3 companies will gain direct access to media through collaboration with alliance members, expanding their influence in global and local Web3 communities, entering major Asian markets, and driving innovation together with alliance partners.
Future Outlook: Official Development Roadmap
Layer East Media will have an official development roadmap, similar to many of the Web3 projects it reports on. Starting in 2025, the alliance will participate in the world's largest cryptocurrency, Web3, and fintech events, collaborating with top venture capital firms and industry communities to further expand its influence.
Layer East Media is open to all eligible media organizations in the Asia-Pacific region and welcomes media that share its vision to join. Interested media organizations can contact the HashKey Capital team via email: capital.communications@hashkey.com.
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