Author: Xiyou, ChainCatcher

Editor: Nianqing, ChainCatcher

On November 5, local time, the dust settled on the voting for the 60th presidential campaign in the United States. Whether Donald Trump or Kamala Harris will ultimately move into the White House is not only a focal point of global attention but also a new shift in the crypto world.

Since the beginning of the campaign, Trump has repeatedly expressed his support for the development of cryptocurrencies. If he successfully returns to the White House, the strict regulatory policies on the crypto market in the U.S. may undergo a transformation, injecting new vitality into the industry. At the Bitcoin 2024 conference, Trump stated in his speech that if re-elected, he would ensure that the government retains 100% of its Bitcoin holdings and would classify Bitcoin as a strategic reserve asset for the United States.

Trump is not only a supporter of the crypto market but also a personal participant. During his campaign, he received donations from crypto whales and institutions and personally engaged in several crypto projects. The income from NFT and DeFi crypto projects he participated in through OEM branding has exceeded $10 million.

According to data from the Arkham platform, as of November 5, the value of the crypto assets held in Trump's wallet address was $6.15 million. At its peak in June this year, the value reached as high as $25 million, with nearly 1,000 Ethereum held, valued at $2.38 million.

Trump's active participation and significant earnings in the crypto market undoubtedly bring a new shift and attention to the crypto world. If Trump is elected, the implications for the crypto market would be profound.

Trump's NFT Series Sales Revenue Exceeds $22 Million, Licensing Fees Profit Over $8 Million

Since 2022, Trump-branded NFT digital trading cards have released four series, with a total issuance of over 200,000 NFTs. Each card is priced at $99, and the revenue from selling NFTs alone has exceeded $22 million.

First, in December 2022, Trump released his first series of NFTs—the Trump Digital Trading Card NFT. This series was created on Polygon and features Trump in various cosplay themes, including images of Trump as a superhero, astronaut, race car driver, and Western sheriff.

This was the first series of Trump NFTs, with each priced at $99 and a total issuance of 45,000. Buyers could participate in a lottery, meet Trump, or play golf, among other benefits. The launch of this series quickly garnered a warm market response, selling out within 18 hours and achieving sales of $4.455 million.

Additionally, the trading of this NFT series in the secondary market has been quite active. According to the latest data from Opensea, the number of addresses holding this NFT series has exceeded 140,000, with a total trading volume in the secondary market of 15,859 ETH, which, at a price of $2,600 per ETH, amounts to approximately $41.23 million.

This means that the revenue from selling cards in Trump's first NFT series alone is $4.45 million. Furthermore, this series has a 10% royalty, and the trading volume of over $40 million generates royalty income of over $4 million. The total income from this NFT series exceeds $8.5 million (including sales revenue and royalty income).

Perhaps seeing the considerable profits from NFTs, just four months after the first NFT series (in April 2023), the second series of Trump Digital Trading Cards (Trump Digital Trading Cards Series 2) was officially launched. This series primarily showcases Trump in a suit, with a total issuance of 47,000 cards, each priced at $99. It sold out in less than five hours, achieving sales of $4.653 million, with a current floor price of 110 POL (approximately $33).

On December 23 of the same year, Trump released the third series of NFTs (Trump Digital Trading Cards MugShot Edition), still priced at $99 per card. Unlike previous series, this one has a total of 100,000 cards and primarily showcases Trump's image after his arrest. This series generated approximately $9.9 million in revenue.

In August of this year, the fourth NFT series (Trump Digital Trading Cards America First Edition) went on sale. This series features Trump in a suit during the presidential debate with Biden, expressing a never-surrender political strategy, and includes scenes of dancing, holding Bitcoin, and standing next to a buffalo or lion, further reinforcing Trump's support for crypto.

The fourth NFT series is also priced at $99 per card, and holders can receive benefits related to the debate suit and special privileges, including participation in a golf club dinner. The official website shows it has sold out. However, this series of NFTs cannot be transferred until January 31, 2025. According to the latest data from Opensea, the fourth NFT series has an issuance of 31,740 cards, with total sales revenue of approximately $3.14 million, 1,568 addresses holding it, and a current floor price of 529 POL (approximately $161.7).

In summary, Trump's first NFT series was issued in December 2022, with 45,000 cards (sales revenue of $4.45 million); the second series was released in April 2023, with 47,000 cards (sales revenue of $4.65 million), both series having an additional 10% royalty income; the third series MugShot was released in December 2023, with 100,000 cards ($9.9 million); and the fourth NFT series America First launched in August this year, with an issuance of 31,740 cards (profit of $3.14 million).

Thus far, the revenue generated from Trump's NFT digital trading cards has exceeded $22 million.

However, the Trump series NFTs are not directly issued by him or his company but are produced and sold by the NFT issuing company NFT International LLC (NFT INT LLC). This company is authorized to use Trump's name, likeness, and images to create digital trading cards under a paid licensing agreement and pays Trump licensing fees.

According to earlier disclosed financial data from Trump's campaign, NFT INT LLC has earned $19 million from launching three series of Trump digital trading cards and paid Trump $7.15 million in licensing fees, while Trump's wife, Melania Trump, earned $330,000 from NFT sales.

Adding the $3.14 million in revenue from the new NFT launched in August, to date, NFT INT LLC has earned over $22 million solely from selling Trump's NFTs. If the NFT issuing company pays licensing fees based on revenue proportions, the fees paid to Trump would account for about 37% of the revenue ($7.15 million / $19 million), and the fourth NFT would require an additional payment of $1.17 million in licensing fees to Trump ($3.14 million * 37%), meaning Trump has netted over $8 million from the NFT licensing alone ($7.15 million + $1.17 million).

Since Trump began his presidential campaign, the floor prices of the Trump series NFTs have significantly increased. As of November 5, there are two with prices above $100; the floor price for the first series digital trading card is 450 POL (approximately $135); the second series digital trading card has a floor price of 110 POL (approximately $33); the floor price for the third series MugShot is unknown; and the fourth NFT series (America First) is priced at 529 POL (approximately $161.7).

Trump Family Expected Earnings from Branded DeFi Project World Liberty Financial Reach $337 Million

If NFTs were Trump's first successful foray into the crypto market, then the DeFi project World Liberty Financial (WLFI) is another significant effort publicly endorsed by the Trump family.

World Liberty Financial claims to be a project driven by members of Donald Trump's family (sons Eric Trump and Donald Trump Jr.) and has received multiple endorsements from Trump himself on his official Twitter account. For instance, before and after the WLFI token sale, Trump's official X account continuously posted promotional content for its token sales, leading the crypto community to view World Liberty Financial as a DeFi project personally supported by Trump.

World Liberty Financial is a DeFi protocol where users can borrow and lend cryptocurrencies, create liquidity pools, and trade using stablecoins.

On the evening of October 15, the WLFI token officially began public sales, with a total issuance of 100 billion tokens, planning to publicly sell 20 billion tokens at a price of $0.015 (equivalent to $300 million).

However, the sales results for the WLFI token fell far short of expectations, with participating funds totaling less than $15 million. As of November 5, only 982 million WLFI tokens had been sold, raising just $14.73 million.

The main reason for this outcome is that the white paper released by World Liberty Financial on October 18 indicated that the project was merely using Trump's image for promotion and marketing through an authorized partnership, with Trump himself occasionally needing to promote the WLF and World Liberty Financial agreements via tweets. The Trump family did not personally participate in the project but only appeared as endorsers.

As a return for the authorization, the Trump family will receive 22.5 billion WLF tokens, which, at the issuance price of $0.015, will be worth $337.5 million. Additionally, the Trump family has the right to receive 75% of the net income from the agreement but bears no responsibility for WLF.

From the tweets to the images of Trump on the website and white paper, World Liberty Financial appears to be highly associated with the Trump family. However, the reality is that it is an OEM product of Trump and his family, who are merely profiting from renting out their brand, while other operators are using the Trump family's name to run the product. Even more concerning is that the operators behind World Liberty Financial have been found to have code that appears to be directly copied from Dough Finance, a DeFi product that was recently hacked.

The business model of "branding, licensing, and endorsement" is not uncommon in the Trump family. Around the world, many Trump-branded hotels or buildings are collaborations with Trump through licensing and OEM agreements. Similarly, in the crypto world, Trump has issued NFTs through OEM, and this time he has applied it to the DeFi project World Liberty Financial. However, from the perspective of community participation in crypto, even with Trump's branding, users may not necessarily be convinced.

免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。