Global leading Web3 service agency Serotonin officially enters Hong Kong, establishing its first marketing business center in the Asia-Pacific region.
Author: Serotonin
Global leading Web3 service agency Serotonin officially enters Hong Kong, establishing its first marketing business center in the Asia-Pacific region. The company has continuously increased its expansion efforts in the Asia-Pacific over the past year, with local business now accounting for 20% of its total marketing operations. This not only provides crucial support for Eastern projects to expand into global markets but also assists Western Web3 projects and institutions in entering the Asia-Pacific market.
In October, Serotonin appointed Caroline York as the Marketing Director for the Asia-Pacific region. York has over ten years of experience in brand strategy and marketing communications, having held key positions at top Asian fintech companies such as Gusto Collective and AQUMON. During her time at Gusto Collective, she led a team to innovatively introduce blockchain and Web3 solutions for traditional brands. Currently, York also serves as the co-chair of the Web3 and Blockchain Committee of the Hong Kong Fintech Association.
York believes, "The Asia-Pacific region has a young and tech-savvy population, coupled with an open regulatory environment, attracting global resources. Serotonin's strategic layout will inject new momentum into regional development, and we look forward to creating greater value for the Web3 ecosystem using global best practices."
Serotonin founder and CEO Amanda Cassatt stated, "As the Web3 ecosystem becomes increasingly globalized, the connection between project teams and users, as well as developers, is becoming closer. We have clarified our strategic direction and will act quickly to support our partners' development in innovative ways."
Since its establishment in 2020, Serotonin has built a team of 90 people across 15 countries, serving over 300 innovative projects. Its business covers areas such as consumer technology, Web3 infrastructure, digital assets, venture capital, and artificial intelligence. Recently, the company successfully assisted leading projects in the Asia-Pacific region, such as Memeland, Galxe, and Mawari, providing comprehensive GTM services including public relations, growth marketing, on-chain analysis, content planning, market research, social media operations, and visual design.
About Serotonin:
Serotonin is dedicated to bringing groundbreaking global technologies to market, providing core services such as marketing, strategy, recruitment, and legal consulting. The Serotonin platform is an important hub in the Web3 ecosystem, connecting builders and founders, and providing industry resources for business acceleration.
About the Founder:
Serotonin CEO Amanda Cassatt is one of the pioneers in cryptocurrency marketing. She previously served as the Chief Marketing Officer of ConsenSys, where she built one of the industry's earliest professional marketing teams. In April 2023, she published the first comprehensive work on Web3 marketing, establishing a methodology for community operations and brand building in the Web3 era. In 2020, she founded Serotonin, dedicated to providing top-notch market services for groundbreaking technologies and accelerating the development of innovative projects.
For more details, please visit Serotonin.co.
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