In fact, if you are a bit more patient, making money is not that difficult.
Author: Ryanqyz
Meme coins are undoubtedly the hottest segment in the entire market. Buying meme coins seems to be the simplest and offers the highest odds, but very few people make a profit with large positions, while many lose everything. The reasons are, of course, due to infrastructure siphoning, small schemes, conspiracy groups, KOL manipulations, and so on. However, today I want to share a perspective that is overlooked by the vast majority, which I believe is the crown jewel in the Crypto world: the community.
Many people will say that in this cycle, there are no memes, everyone is fighting against conspiracy groups, and everyone is trying to find the real backers behind a coin; "A coin without a backer is like a pile of loose sand, scattered by the wind." I agree that finding backers is definitely one of the most important factors for winning in the crypto world, after all, "the perspective of the highest bidder is the god's perspective."
However, if we switch perspectives and stand on the other side of the betting table, what would you think if you were a backer?
If I were the project party, then I would be the backer of this project. To sell my tokens, I must get as many people as possible to buy this coin. I must choose to let the price rise, gain sufficient market attention and liquidity, and I hope that as few people as possible who bought this token will sell, so that I can sell more tokens at a higher price.
If I were a whale (wild backer) with money but no tokens, what should I do? I want to buy a coin that allows me to sleep well, that will rise in the future, and if I spend money to pump it, many people will follow. I also hope that my opponents are few and that there are enough diamond hands. I also hope that the other backers of this coin share my thoughts. Of course, I also hope that the project party has a big vision and won't sell all the tokens too early.
We will find that the interests of project parties that want to operate long-term and whales actually overlap significantly: the coin price needs to rise, there should be enough people following the rise, as many people as possible should know about this coin, there should be enough diamond hands and as few paper hands as possible, the thoughts and actions of holders should be as consistent as possible, and both parties hope that this project can last relatively long to gain higher profits.
How to identify whether a project can last, how to identify whether people will buy this coin, how to identify whether there are enough diamond hands for this coin, and how to identify the thoughts and actions of the coin holders? Ultimately, it comes down to observing the behavior of the holders of this token. The collection of holders is what we call the community. Communities can exist on Twitter, TG, Discord, WeChat, TikTok, or anywhere.
A quality community needs to achieve the following goals:
Increase the exposure of the token;
Increase buying pressure;
Reduce selling pressure;
Align the collective interests, behaviors, and thoughts of the community;
Exponentially expand the community, both in terms of numbers and buying volume (as market capitalization increases, the required energy also increases).
How does a quality community achieve these goals?
By having a clear and defined value anchor;
By having a clear, defined, and iterative set of language and phrases that community members use:
For example, "It's funnier if you don't sell, Stop Trading and Believe in Something;"
When the price rises, community members will shout on various channels to get everyone on board;
When the price falls, community members will scorn those who sell or ignore the selling phenomenon, even encouraging members to sell to improve their lives and welcoming them back, while telling other community members not to sell their tokens;
By distributing benefits and driving events within the community, allowing early members to make money.
You might think: Who are you? I have no ties to you, you don't give me money, why should I help you promote the coin, why should I be so loyal to you, why should I be asked to do this or that? Moreover, building a community is so difficult; you have to shout and not sell, who can manage that? I just look at the K-line, I just look at KOLs, what does the community have to do with me?
But fundamentally, this has nothing to do with my decision-making. In investing, what I need to do is to be an observer. As long as I can identify such a community, hold their tokens, join them, create funny content with them, let them help me make money, and then act crazy with them, I can achieve ultimate victory. This is a very interesting thing.
Quality communities generally have these characteristics:
They resemble a cult, speaking some nonsensical phrases;
Early holders made a lot of money but are determined not to sell, and even increase their positions;
There is potential for a very crazy market cap and anchor;
The community has a very strong main leader while everyone has a sense of ownership;
A large number of organic, community-created meme images and videos, roughly made but sufficiently interesting;
The community has tools to help everyone create derivative content, like wearing laser glasses or tagging;
There is an NFT Collection for mutual recognition on social media and to express attitudes, forming a positive feedback loop with the coin price;
There are unique handle suffixes;
Related to certain real-world subcultures, with easily understandable parts;
Whenever mentioned on Twitter, many real people come to interact (not bots);
Inspires people, brings joy, and provides some comfort in life;
Holders are KOCs in their small circles, like to influence others, or are already KOLs.
Clearly, the vast majority of ordinary cats, dogs, hippos, and AI coins do not fall into this category. They lack any dimensional community, only a K-line and a borrowed IP. I would truly call these scams. Is creating a TG group a community? Is hanging a banner and shooting a video in a Henan accent a community? Essentially, without strong enough PVP, address scraping, and backing skills, participating in these coins, unless you get in very early, your long-term mathematical expectation is definitely less than zero.
Most people are essentially playing a very difficult game to win. Because fundamentally, unless you are the backer yourself, or you are a big KOL who can call the shots and get insider information, or your address book is comprehensive and your PVP is strong enough, you cannot have any real leverage to make predictions. If you are right, it's luck; if you are wrong, it's skill.
Without a community, only an IP, or even coins without an IP, holders are merely lured into the market by the token price/K-line and KOLs. Does observing trading volume, pool size, TX count, and whether new wallet whales have entered really matter? Do you really think such a project will last long, and can you sleep well holding the tokens? Strong backers are indeed good, with the 4-hour line all rising, but when it’s time to cash out, it might just be your buddies buying. Essentially, for meme coins, besides the backers, the most important product is a community with emotional connections; community = fundamentals. (For non-meme, past examples like Link Marine, Temple DAO, Magic, and now Solana actually have similar communities).
Returning to the members of quality communities, they generally place more emphasis on emotional experiences rather than material experiences. The spread and formation of community culture is a wonderful thing in their eyes; they do not care about the short-term performance of the coin. The bonding among community members is strong, and they highly recognize each other's views, often becoming real-world friends.
As the price rises, the connections among community members strengthen, and the community shouts on Twitter, entering a phase of crazy interaction. More people will join, and more people want to own an NFT because it looks cool and proves they can show off their profits; just like everyone wants to play with the cool kids. When it reaches ATH, many outside retail investors will come rushing in to take over.
Of course, when the price falls, the community's voice will naturally diminish, and some paper hands will leave the community, sell their NFTs, and even speak ill of the community. However, generally at this time, the true leaders and diamond hands of the community will emerge, those who start buying and those who resolutely refuse to sell will stand up, publicly expressing their views on social media and calling for community members to unite. The social media volume may be small, but loyal followers begin to show themselves, and the emotional links among these people deepen, like waiting for dawn in a trench without bread.
Moreover, this is when the real smart money (long-term money) starts to flood in, buying up large amounts of tokens. This smart money is usually KOLs or even community members increasing their positions. This process is the transformation of chips from paper hands to diamond hands, as well as the transformation from psychologically weak individuals to those with inner strength who can cut through the noise.
Therefore, the establishment of a community and the manipulation of coin prices are complementary and mutually reinforcing. Quality developers can effectively wash out paper hands, retain diamond hands, and create enough event-driven opportunities to increase community cohesion. Coin prices and communities, in certain contexts, may actually be one and the same.
Finally, returning to buying pressure, when a coin's core community is very solid and only diamond hands remain, those with resources and capabilities in the core community will start to find whales to enter. The whales who believe will not be let down; the token will rise smoothly, with very few sellers, while the followers become far greater than the sellers, until some community members want to take profits or the market trend turns negative, and then the coin will be pushed to the next market cap stage. Then it will return to the next trough and the next peak. A good community can retain more diamond hands, more supporters, and interesting, resourceful, and capable holders in every wave of the tide, which is why the strong will become stronger, and the weak are destined to go to zero.
In my view, the only three coins that have truly formed a community or cult in this cycle are:
$MOG；
$SPX；
The core ideas they convey are:
#BITCOIN: Why so serious? It's funnier if you don't sell.
This corresponds to a lifestyle that lacks humor in people's lives; don't be too serious.
$MOG: Moggers gonna Mog.
This corresponds to people's yearning for a casual, relaxed, and trendy lifestyle.
$SPX: Stop Trading and Believe in Something.
This corresponds to a rebellion against elitism and the continuation of the Wall Street GME narrative in the crypto space.
To the readers:
Reduce the number of PVP encounters and be picky when selecting coins;
Get more sleep, stay alert, and find those meme coins that will have people working for your position even while you sleep;
For coins you like, buy when they drop, preferably during a crash; don't buy when they rise, and train your intuition and muscle memory for contrarian thinking;
Enjoy the selling process; it's okay to sell high, just don't sell everything at once. The best scenario is to always sell high and always have something left to sell;
Reduce reliance on KOLs, observe the community yourself, look at the chip structure, and trust your own judgment;
Identify value content accounts and engage with them more (1% of accounts are still doing this).
This is my understanding of the community, covering what the community means for a project and how to evaluate a project from the community perspective. In fact, if you are a bit more patient, making money is not that difficult. I know everyone lacks patience, and I often do too, so I wish everyone a good time.
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