Make good use of introductory keywords, use video guides, and attract players and the community.

Author: 1mpal

Compiled by: Deep Tide TechFlow

As a blogger active in both Web2 and Web3 gaming communities, I have noticed that many game projects face challenges in creating effective guides. There is often confusion, especially when it comes to deciding which guides to create and how to prioritize user onboarding.

Guides published on platforms like Notion or Gitbook often go unnoticed and fail to provide substantial help. I was responsible for the Korean blog guide for The Sandbox and also wrote some guides while managing a Korean gaming guild, but this approach was not very efficient. Here are three suggestions for individuals and projects when creating guides:

1. Make good use of introductory keywords

When promoting guides through Web2 portals or YouTube, basic training on using a VPN should be the first step. For users unfamiliar with P2E (Play-to-Earn) games, I believe it is essential to highlight the following aspects:

• Using a VPN

• How to join an exchange

• Deposit operations

• Withdrawal and monetization methods

Interestingly, I found that there is no need to delve too deeply into monetization methods. I would prioritize creating guides on VPN usage, especially in regions where P2E games are illegal. Introducing concepts like MetaMask or CEX/DEX to those completely unfamiliar with blockchain is quite challenging, especially since many social accounts have now integrated wallet functions (e.g., IMX Passport, Face Wallet).

While preparing separate guides for deposits and withdrawals at exchanges is beneficial, I personally believe that written guides are easier to read and more trustworthy than videos. However, this poses a significant risk for content creators or gaming bloggers.

2. Use video guides

In terms of immersion, video guides far surpass written guides. The main reason we seek guides is often not to learn how to play the game from scratch, but because we feel frustrated when encountering obstacles.

Many projects have created guides on "how to buy characters" or "understanding the in-game user interface," but these are not particularly helpful—users who cannot navigate the interface may not continue playing. The audience you want to attract is those who are asking, "I want to complete this task, what should I do?"

Visual content can transcend language barriers. Project teams do not need to create in-game guides themselves. Instead, they can collaborate with a small group of creators to produce videos targeting specific tasks or keywords, rewarding and publicly recognizing them. Projects like Pixels and Spellborne are excellent examples of effectively utilizing small creators, guides, and incentives. (I have also benefited from the guide videos of Mavia and Pirate Nation.)

3. Attract players and the community

I love games, but I am not an avid player, so I cannot always find the right answers in-game. Do not underestimate that some players may know the game better than project organizers. There have been times when I thought I had the right strategy, but it turned out to be ineffective.

The community itself is the best guide. What does it mean when new players come to your community with questions? Are they just picking and choosing without wanting to learn? Of course not. This person is likely to become a loyal fan of your project, and having community members answer questions is more persuasive than any written guide.

Some project stakeholders may not know the game as well as regular players. Therefore, do not hesitate to ask your own questions. If you are uncertain about something, you can ask the community and ensure to recognize or reward those who provide useful answers. The core message is: "If you don't know something, ask the community!"

• The threshold for using a VPN is higher than that for depositing and withdrawing funds.

• Think about what you want to know and write it down.

• Let the community provide answers and reward those who respond. Of course, these are just suggestions, and the specific implementation depends on your project. I believe that projects that encourage the creation of guides, especially video guides, will benefit immensely. A series of guides from different YouTubers can attract new users more effectively than comments from a single influencer.

  

I find @spellbornegame 's guide system particularly innovative, as they have a well-developed website where the community (jokingly) puts all development resources into the guides. They use a Discord bot to create a separate question channel and distinguish between creation points and airdrop points to encourage small creators to actively produce guide content.

Additionally, if you plan to create guide videos or content for the project, you can have a participant or team member who knows little about the game start playing from level 1 without any assistance. If there are keywords or tasks that make inexperienced players curious or confused, that is exactly the content that needs to be created into a guide.

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