Former "Binance" executive: My perspective on CZ and the cultural core of Binance

CN
4 hours ago

Unconsciously, it has been three years since I left Binance. However, when facing daily problems, I often wonder how CZ would make decisions.

"What money to make is important, but what money not to make is more important."

I remember one team dinner where we somehow got onto the topic of the cryptocurrency industry being too money-oriented. Many people were caught up in the whirlpool of making quick money, and we lamented that human nature sometimes cannot resist temptation.

However, a casual remark from CZ stuck with me until now. He said that he always believed that as long as one persists in doing valuable and good things, one can earn longer-term money and possess greater wealth and a more long-term future than those who only focus on making quick money and have lower bottom lines.

This statement is also the "slow is fast" version of the cryptocurrency industry, and it has always influenced my Web3 values, making me understand that in this industry full of temptations, one should adhere to not making certain kinds of money and clarify one's own value in the industry or society.

So when the news from the United States came out, I was personally very excited. I and former colleagues immediately organized hundreds of people to write a petition, hoping that the judge could understand what kind of person CZ really is.

Many people who have been volunteers since the early days of Binance and have accompanied its growth, as well as practitioners who have made contributions to the industry after Binance entered, and some users and former colleagues, all have a consensus about CZ in their eyes. Everyone knows that he is one of the few people in the cryptocurrency industry with a positive value orientation and has made positive contributions to the industry (which may also be few in the entire industry).

Former "Binancer" speaks: My view of CZ and the cultural core of Binance

Employee interests give way to exchange interests, and exchange interests give way to user interests

You may have heard of a rule at Binance: employees must hold tokens for more than 90 days after buying them before they can trade.

In fact, at an internal meeting, CZ also talked about this issue, essentially saying that if you think you are good at trading tokens, you should do it professionally to earn more money. If you want to create value through work, you should work diligently and not trade tokens, "because as exchange staff, trading tokens is extremely unfair to users."

In fact, at Binance, no matter how high your position is, even if you accidentally trade and the amount is not large, as long as you violate this "competing for profit with users" clause, you will be ruthlessly dismissed, and many outstanding employees are among them.

To be honest, operating an exchange that serves users globally will inevitably frequently encounter conflicts of interest. When employee interests conflict with the overall interests of the exchange, CZ often chooses to sacrifice employee interests. However, when the overall interests of the exchange conflict with user interests, he always stands with the users.

From this perspective, CZ's move to the United States is actually similar. After all, Binance has developed to such a large scale. Regardless of what happened before, if it wants to continue operating, someone must bear the consequences. As the "number one employee," he is actually choosing to sacrifice his personal interests to maintain the overall interests of the exchange.

This is also the logic of Binance's ecosystem: employee interests give way to exchange interests, and exchange interests give way to user interests.

Former "Binancer" speaks: My view of CZ and the cultural core of Binance

The trust of everyone comes from believing that CZ can lead Binance to become better

I personally experienced the rapid expansion of Binance from 300 people to nearly a thousand people within a year from 2018 to 2019. During that time, the working style also shifted from centralized office work to distributed collaboration. It's not an exaggeration to say that during that time, new employees flooded in like a tide, and everyone could discover many unfamiliar faces every day.

But even managing hundreds of employees, anyone can still communicate with CZ one-on-one, and it's okay to go over someone's head. Yes, this is almost impossible in organizations of the same size, but CZ has always been willing to listen from the perspective of employees, getting along with everyone and understanding what is happening in all directions at Binance.

I once said to CZ during a conversation, "Boss, we truly believe that you can lead us to do great things because you can always perceive and solve any challenges before they become significant."

In other words, everyone's trust in CZ is not because he is the boss, but because he always makes the right decisions at critical moments, wins everyone's trust with facts, and everyone believes that CZ has the ability to lead Binance to overcome various challenges and become better, so they support his decisions from the bottom of their hearts.

Former "Binancer" speaks: My view of CZ and the cultural core of Binance

At the same time, he also gives employees extreme respect. In my impression, CZ at work is like an emotionless "robot," never getting excited, not even speaking loudly. There is one scene that left a deep impression on me:

In the early stage of Binance's development, everyone was thinking about producing better results for the company, rather than just pursuing happiness among employees. So sometimes, different business leaders would have heated arguments. CZ would sit aside, wait for them to finish arguing, and then calmly say, "Are you done arguing? Let's think about what to do next."

He is so calm and can immediately control the situation.

Cruel and gentle, an almost absolutely rational "decision-maker"

So I think many colleagues may feel that CZ is the kind of person who is "cruel and gentle."

"Cruel" means that his decisions are not influenced by other factors, no matter how good the relationship with him is.

I remember when I was organizing the first Blockchain Week, CZ suddenly asked me one day if there were any VIP tickets left because a friend wanted to attend. I directly told him, "There are none left, boss, you should ask him to buy a ticket." CZ immediately stopped and did not ask further, completely respecting the ticket rules and event arrangements.

As far as I know, if a friend asks CZ to introduce a project for investment, he will also hand over the project investment-related matters to the corresponding person in charge, even if the person in charge refuses.

"Gentle" means that CZ has always given employees extreme respect. In fact, at work, CZ is like a robot, almost an absolutely rational "decision-maker."

For example, he previously expressed his dislike for rumors within Binance and even provided a clear definition, "If something cannot be said to someone's face, it is a rumor." At that time, when Binance had developed to a certain stage, CZ often had to act as a judge for many things, such as when we thought someone did not do well and hoped he would judge the situation. In the face of such situations, his approach was very simple:

I once complained to CZ about something at work, thinking that the other party did not provide good support. CZ brought the parties involved into a group chat and let me and that person debate openly in the group.

CZ believes that only through honesty can continuous progress be made, and one must be honest with users and partners. In regular meetings, any employee can directly raise questions or any issues about the company. Many employees ask very sharp questions to CZ, and he answers them all. Therefore, it is very transparent, and everyone knows what the focus of Binance is and which direction it should strive towards.

So at Binance, I felt a sense of complete freedom. Anything can be said, and one can directly speak to superiors. If one does not understand the work goals, one can directly ask. This is what CZ thinks and what he does, and I think this has formed the cultural core of Binance.

Why are employees from Binance so capable?

There's something interesting that I've noticed. Many people used to say that those who leave Binance are nothing without Binance's resources. But in reality, why are employees from Binance so capable?

It's simple. Binance has a training system that puts employees first. Everyone understands how to fight and knows how to fight.

At that time, although the overall scale of Binance was not as large as it is today, the values of the core founders and every employee were extremely upright. Everyone's vision was to change the world and make it a better place, with the goal of "Exchanging the World."

This is also why many early Binance employees, who were already outstanding, were willing to give up their previous jobs and take a pay cut to join Binance. They were willing to work crazy hours for Binance, not because the company forced them to, but because at that time, Binance did not have strict requirements for the length of working hours or when to leave work.

But everyone was like they had been injected with chicken blood. I basically worked all the time except for sleeping. CZ and the senior management were like spiritual leaders, leading everyone to love what we were doing, having strong beliefs, and believing that we would definitely succeed.

Another aspect is that CZ encourages internal innovation. For example, when I was in charge of adjusting the media business, CZ would ask for opinions and start new businesses based on my ideas. The company also frequently rotates employees to different positions to train them to be "hexagonal players," speaking frankly, learning in different positions can indeed help personal development.

Additionally, CZ usually respects the scope of work of each business leader. Unless the person in charge raises doubts for CZ about their work, he will ask for their thoughts, but the ultimate decision-making power is completely in the hands of the person in charge. He fully trusts the person in charge to make decisions. Of course, if the person is not capable, CZ will replace them.

Overall, this experience has benefited me a lot, and I am especially grateful to the senior management for giving me the opportunity to start my career at Binance. Binance has truly changed me, and CZ has had a profound influence on my subsequent behavior, daily work, and decision-making.

Unconsciously, it has been three years since I left Binance, but when facing daily problems, I often wonder how CZ would make decisions.

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