With the unstoppable charm offensive of "Bouncing Pig," the newly emerging international internet celebrity has led to the comprehensive blooming of the "Hippo Economy," prompting cryptocurrency investors to engage in various forms of gold mining, even leading to a resurgence of the zoo market and a substantial revival of the MEME economy.

By Nancy, PANews

With its round body, ugly-cute appearance, unique name, and exaggerated expressions, the dwarf hippo "Moo Deng" from Thailand quickly became a global sensation overnight, rapidly becoming a meme generator. With the unstoppable charm offensive of "Bouncing Pig," the newly emerging international internet celebrity has led to the comprehensive blooming of the "Hippo Economy," prompting cryptocurrency investors to engage in various forms of gold mining, even leading to a resurgence of the zoo market and a substantial revival of the MEME economy.

Recently, at the Khao Kheow Zoo in Chonburi Province, Thailand, a two-month-old dwarf hippo has garnered worldwide attention due to its playful interaction with the keepers. This little Cancerian hippo is quite "rebellious," often trying to "eat" the keepers, getting scared and losing control from the water jets, struggling and almost falling while taking a bath… These meme-worthy expressions have made Moo Deng a popular subject for everyone to create their own memes, even appearing in Time magazine and being featured on platforms like Twitter and Walmart with Bouncing Pig-related memes.

The explosively popular Bouncing Pig has also been a huge money magnet. According to the Bangkok Post, Bouncing Pig has attracted a large number of visitors, bringing in 12 million Thai baht (about 360,000 USD) in revenue for the Thai zoo in the first three weeks of September, attracting over 80,000 visitors. Due to the overwhelming number of visitors, the zoo has implemented limited-time viewing measures and also opened 24-hour live streaming online. Furthermore, the zoo has applied for the copyright and trademark of "Moo Deng Hippo" and has taken the opportunity to sell Bouncing Pig-related products to raise funds to improve the living conditions of the animals.

This hippo craze has also swept through the crypto community, with various MEME tokens of the same name flying around. Among them, Moo Den (MOODENG) on Solana is undoubtedly the most popular, becoming the largest MEME coin in the Pump.fun ecosystem.

According to DEX Screener data, MOODENG has surged over 28,000 times in market value in just over half a month since its creation, with a current market value exceeding 200 million USD, making it the seventh largest MEME in the Solana market.

With its strong market performance, there are high-yield earners, as well as investors who missed out and sold off. According to Lookonchain monitoring, an address starting with 5FGcB spent 9.8 SOL (about 1,331 USD) on September 10 to purchase 38.7 million MOODENG, and has sold over 30 million, still holding MOODENG worth 1.33 million USD. According to Arkham monitoring, a trader invested 800 USD to purchase MOODENG four hours after its launch, currently holding a value of over 5.4 million USD and has not yet sold. However, Lookonchain also monitored an address that spent 1.5 SOL (about 203.5 USD) to purchase 19.4 million MOODENG, and sold at a price of 7.64 SOL (about 1,039 USD), making a profit of 835 USD (4x return). If this address still holds, the profit would reach 2.65 million USD—a return of over 13,000 times.

Under the influence of MOODENG, investors have begun to closely follow the narrative hype of internet-famous animals on platforms such as TikTok and Youtube, including penguins (PESTO), frogs (omochi), capybaras (CAPY), pandas (HUAHUA), and otters (DEGEN), which are currently being watched by the market. Under the stimulation of this animal market, on-chain trading volume has significantly increased, especially on Solana.

Taking the data from DEX Screener as an example, in the past 24 hours, the trading volume on Solana has exceeded 960 million USD. Among them, the Top 10 trading volume contributes about 170 million USD, accounting for 17.8% of the overall market. Half of these projects come from animal MEME, with their combined trading volume exceeding 130 million USD. This also means that animal MEME is the main driving force behind the trading volume on Solana.

In the end, the prosperity of the internet-famous animal economy is not only due to the viral traffic effect of popular internet memes but also because these animals are becoming a kind of cultural symbol, serving as a vehicle for emotional expression for young people. Especially those animals with strong individuality and emotional resonance are more likely to gain "followers," which is why animal IPs like Moo Deng are an important reason why consumers are willing to pay. However, this popular culture is always changing, and the underlying rise logic is more worthy of investors' attention.

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