Author: RainySleep

What are the needs of both parties?

Making money (Binance also has a core need for $BNB).

1/ TON Foundation

For the TON Foundation to make money, it needs to boost the coin price, while Binance's profit comes from user fees and token listings.

In the current market, the most critical factor for coin price is market attention.

Taking Solana as an example, Solana attracted a large number of users and liquidity to its ecosystem through the wealth effect of memecoins, resulting in $SOL gaining more attention than other Layer1 projects. In a high-attention market, better fundamental data will give market participants more confidence in holding the asset and make them more willing to participate in the related ecosystem. This creates a positive feedback loop.

Based on past experience, TON can only go down this path. The TON Foundation is also doing this.

In short, others will come to play only if there is money to be made.

However, TON has turned the memecoin hype strategy into a Telegram mini-game (which others cannot imitate, TON benefits from the support of a big platform). Compared to memecoin hype, the Telegram mini-game is more user-friendly, and many mini-games involve zero investment, with lower risk of loss.

The wealth effect of ecosystem tokens comes from being listed on exchanges. Listing on Binance is definitely the best choice for the TON Foundation. This is why $TON spot, $NOT, $DOGS, $CATI, and $HMSTR are listed. To achieve these partnerships, the TON Foundation must have put in a lot of effort (my personal speculation).

Only by being listed on Binance can more users participate in the TON ecosystem. For the TON blockchain, TVL is not the most important, but rather, user expectations of wealth opportunities are crucial.

Expectations drive behavior.

After more projects are listed on Binance, the TON Foundation will have the opportunity to implement more plans, such as paid mini-games, cultivating user stickiness and payment habits. We can see this trend shift in the airdrop of $CATI.

2/ Binance

Binance's core need is also to make money, in addition to the previously mentioned $BNB.

Apart from being able to provide a large number of rewards to Binance users (SuperEarn, IEO), the TON Foundation can also bring in many new users for Binance.

For participants in the Telegram mini-games, due to the high entry barrier of the TON blockchain, more users are inclined to directly send the tokens airdropped by the mini-games to their exchange accounts for cashing out. If Binance lists the corresponding tokens, most people will send the tokens to their Binance trading accounts because Binance has the best market liquidity.

The return of old users and the addition of new users will bring higher profit expectations for Binance.

Listing memecoins nowadays follows the same principle. The core of exchange operation still lies in users.

Sufficient wealth effect is needed for user retention.

3/ Conclusion

One interesting point here is that Binance has been listing tokens (mostly contracts) at a high frequency in the past two months. This operation is similar to what happened in August, September, and October last year. In a nutshell, we should be more optimistic about the market in Q4 this year.

As for where the opportunities lie, I have made it very clear in the previous text—understand the needs of the TON Foundation and follow the trend.

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