The MP4 series is widely regarded as one of the most outstanding F1 cars in history, showcasing true innovative spirit, which are qualities valued by both major brands.
On September 19, McLaren Racing and leading blockchain technology company and official principal partner of the McLaren F1 team, OKX, unveiled the limited edition "Legend Reborn" livery design, which will be used on the McLaren MCL38 F1 car at the 2024 Singapore Grand Prix.
The "Legend Reborn" livery, co-designed by McLaren and OKX, pays tribute to McLaren's iconic MP4 era from 1981 to 1996. The MP4 series is widely regarded as one of the most outstanding F1 cars in history, showcasing true innovative spirit, which are qualities valued by both major brands. The livery design integrates elements from the MP4 era with McLaren's iconic papaya orange, paying homage to the team's illustrious history.
Legend Reborn made its debut at an exclusive trackside event in Singapore, attended by OKX Chief Marketing Officer Haider Rafique, McLaren Racing CEO Zak Brown, and McLaren F1 team drivers Lando Norris and Oscar Piastri.
The livery also pays tribute to McLaren's legendary drivers, including Ayrton Senna, Alain Prost, and Niki Lauda, who drove and helped create the iconic history of the MP4 era, with the names of 13 iconic drivers from that era integrated into the cockpit livery.
The collaboration between McLaren and OKX focuses on innovation and enhancing the fan experience, and Legend Reborn, rooted in McLaren's tradition, evokes a unique sense of nostalgia, propelling McLaren into a broader racing community.
Legend Reborn follows the Senna tribute livery that debuted earlier this year at the Monaco Grand Prix, presented by OKX.
McLaren Racing Chief Marketing Officer Louise McEwen said: "It's fantastic to bring our third bespoke livery back to Singapore in collaboration with OKX. 'Legend Reborn' is a great way to celebrate and commemorate our iconic history, uniting fans old and new. Following this year's Senna event, this livery further demonstrates our partnership with OKX, and we will continue to provide unique brand stories for the global fanbases of both brands."
OKX Chief Marketing Officer Haider Rafique said: "Like McLaren, we believe in the power of perseverance and innovation. This year, we have launched some upgrades of our own, including a comprehensive overhaul of our wallet, making it easier for people around the world to access the world of blockchain. We believe that, like F1, cryptocurrency can be disrupted by a visionary team that innovates fearlessly and with a 'challenger' mindset. It is now a new era to replace established hierarchies, and Legend Reborn encourages us to look back as we plan new routes for the future and find inspiration."
For more information, please contact:
• Steve Atkins, McLaren Racing Chief Communications Officer
Steve.atkins@mclaren.com / +44 (0) 7590 771 849
• Saskia Wirth, McLaren Racing Corporate Communications Director
saskia.wirth@mclaren.com / +44 (0) 7442 934 149
• Jack McLean, McLaren Racing Communications Manager
jack.mclean@mclaren.com / +44 (0) 7392 392 034
• Fran Campbell, McLaren Racing Communications Executive
fran.campbell@mclaren.com / +44 (0) 7442 692 253
About McLaren Racing
McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team first entered F1 racing in 2007. Since 1966, McLaren has won 20 F1 World Championships, 186 F1 Grand Prix races, three Indianapolis 500 races, and its first attempt at the Le Mans 24 Hours endurance race.
McLaren Racing competes in six racing series. The team participates in the FIA Formula 1 World Championship, with McLaren F1 drivers Lando Norris and Oscar Piastri; the NTT INDYCAR SERIES, with Arrow McLaren drivers Pato O’Ward, Alexander Rossi, and Nolan Siegel; the ABB FIA Formula E World Championship as the NEOM McLaren Formula E Team; the Extreme E Championship with NEOM McLaren Extreme E Team drivers Cristina Gutiérrez and Mattias Ekström; and the F1 Academy with ART Grand Prix and driver development program member Bianca Bustamante. The team also competes in the F1 Esports Pro Series as McLaren Shadow, winning the 2022 team and driver championships.
McLaren is an advocate for the sustainable development of the sport and a signatory to the United Nations Sports for Climate Action Framework. Committed to achieving net-zero carbon emissions by 2040, McLaren is nurturing a culture of diversity and inclusivity in the racing industry.
McLaren Racing - Official Website
About OKX
OKX is a technology company dedicated to building global blockchain infrastructure to make it more accessible and practical.
We aim to create a more efficient, transparent, and interconnected future.
Initially a cryptocurrency exchange, OKX provides trading opportunities for millions of users and has gradually become one of the world's largest trading platforms. In recent years, we have developed a multi-chain wallet for millions of users to access decentralized applications (dApps).
OKX is a brand trusted by numerous large institutions, seamlessly connecting the global financial system and providing access to the cryptocurrency market through a reliable platform.
Our most well-known products include: OKX Exchange, OKX Wallet, OKX Marketplace, OKX Explorer, OKX Chain developer operating system, OKX Ventures, and OKX Institutional Services. For more information about OKX, please download our application or visit: okx.com
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