BANANA has quickly become popular since its launch, attracting 1 million users within just 72 hours and achieving exponential growth.
According to official sources, the TON casual game BANANA, driven by the CARV protocol, has surpassed 8 million users since its launch four weeks ago, making it one of the most successful small games in the TON ecosystem. The popularity of BANANA once again demonstrates the huge potential of the TON ecosystem in driving user interaction and growth.
Since its launch on July 27th, BANANA has attracted over 8 million users, with a daily active user base of up to 1 million. The game has accumulated over 1.8 million bound accounts, and players have completed over 73 million tasks, showcasing its strong appeal and user stickiness.
BANANA has quickly gained popularity since its launch, attracting 1 million users within just 72 hours and continuing to achieve exponential growth. With its easy-to-use and lucrative gameplay, BANANA quickly gained popularity—players can earn points (PEEL) by collecting bananas with unique attributes and rarity, and can also redeem rewards as high as 500 USDT, perfectly integrating fun with financial incentives, making it irresistible for players.
Leo Li, Chief Growth Officer of CARV, stated, "The milestone of 8 million users fully demonstrates the tremendous appeal of incentive games on the TON platform. This is not just a growth in numbers, but also a strong proof of setting new standards in the field of game data empowerment. We are committed to building a transparent and fair data ecosystem, bringing win-win results for business partners and the gaming community, and BANANA is leading this transformation."
The success of BANANA is showcasing the vigorous development of the TON ecosystem, with games like Hamster Kombat and Notcoin quickly gaining popularity among the massive user base on Telegram. With millions of users flocking to these small games, TON is rapidly becoming a hotbed for decentralized games, fully demonstrating its potential to move towards the mainstream.
Leo Li, Chief Growth Officer of CARV, added, "The combination of Telegram's massive user base and the fun gameplay of TON small games like BANANA has opened up a new realm for user interaction. Today, millions of Telegram users are actively participating in these small games, and we have only just touched the tip of the iceberg of their infinite possibilities."
The success of the BANANA game is attributed to the CARV Protocol, an innovative modular data layer that empowers players with data sovereignty, allowing them to control, manage, and monetize their game data. This is the core vision of CARV in driving the transformation of data usage and sharing in the gaming and AI fields.
BANANA has fully utilized the CARV ecosystem, including CARV Play, CARV Protocol, and the CARV mobile app with over 3 million registered users. Based on this foundation, through precise advertising and KOL promotion, BANANA has successfully attracted a large number of seed users, and has achieved natural growth through referral mechanisms and UGC/sharing activities, with over 90% of users currently coming from natural growth channels.
With the drive of this historic milestone, BANANA is preparing for more development plans:
Development of the trading market: CARV plans to launch a trading market that allows users to trade bananas using TON as the trading currency, further enhancing the interactivity and economic vitality of the game.
CARV Advertising Network: CARV is building a TG advertising network, with the first demand-side platform (DSP) version expected to be launched within a month. This platform will connect advertisers with publishers, and will feature BANANA and other CARV ecosystem games as the first batch of publishers, driving the launch of the advertising network. Leveraging the CARV Protocol, users sharing on-chain and off-chain data (under comprehensive privacy protection) will receive cash incentives, enabling the CARV advertising network to provide precise user acquisition and targeting services for advertisers.
Project cooperation and traffic distribution: The influence and traffic of BANANA will help various industry partners achieve efficient user acquisition. Cooperation plans also include partnerships with major Web2 companies such as Alibaba and Lazada, integrating e-commerce and payment solutions to further expand user growth channels.
CARV is committed to driving the continuous development of the TON ecosystem and plans to continue supporting innovative projects, exploring new frontiers in game development and data management. Li stated, "The success of BANANA is just the beginning, and we will continue to break through boundaries, deeply integrating fun games with user data solutions. The future holds infinite possibilities, and it's worth looking forward to."
Experience BANANA now and earn generous rewards, follow the game on Twitter(X) or Telegram.
CARV Overview
CARV is building the world's largest modular data layer, focusing on the gaming and AI fields. CARV services have been integrated with over 900 gaming and AI companies, covering over 30% of the Web3 gaming market, serving over 9.5 million registered players. With over 1.3 million daily active users, it has over 2.8 million unique on-chain CARV IDs. CARV has over 2.1 million daily active independent wallets, covering 40 networks, and the number of active addresses ranks among the top three in multiple chains. To date, CARV has raised $50 million in funding, with investors including Tribe Capital, Temasek Ventures, HashKey Capital, Animoca Brands, ConsenSys, as well as well-known game studios and ecosystems such as MARBLEX and The Sandbox. Team members come from leading companies in the industry such as Coinbase, Binance, Google, and EA, committed to revolutionizing the use of data in gaming, AI, and more fields.
Media Contact
Chief Operating Officer
Victor Yu
vito@carv.io
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