Australian gem company NYBlue Pty Ltd has become a key player in shaping the global gemstone market value. The company's strategic plan involves controlling the global supply of blue zircon, a move that is expected to reshape the value positioning of the global gemstone market.
Earlier this month, the company released a white paper, detailing the current token presale status and the subsequent token public sale rules. It is worth mentioning that prior to this, NYBlue had announced its current ownership of over one million carats of this rare gemstone (blue zircon).
NYBlue's main strategy is to systematically increase its current gemstone holdings by continuously acquiring all available Cambodian blue zircon, thereby establishing control over the gemstone supply chain and influencing the future value of gemstones.
Earlier today, company representatives were interviewed on the CryptoBanters Town Hall podcast, announcing the launch of their RWA token ZIRC presale.
A video released by NYBlue posed the question: "What is a more appropriate expression of love for your significant other; a piece of compressed ordinary carbon (referring to diamonds), or an item that is older, rarer, and twice as brilliant as a diamond (zircon)?"
NYBlue's major shareholder, Mitch Brownlie, stated: "We believe that Cambodian blue zircon is one of the most unique, undervalued, and overlooked gemstones in the global market."
Australian company NYBlue is funded by Australian agri-tech founder and former political advisor Mitch Brownlie, who has recently discussed the project on multiple podcasts and often compares the NYBlue project to the previous gemstone boom, such as the case of the African gemstone "tanzanite" rising from obscurity to eventually rival diamonds.
Tanzanite Spot Price: Inspiration for NYBlue
Tanzanite prices experienced a tenfold increase over three years, and NYBlue drew inspiration from the historical trajectory of the tanzanite market, expecting a similar growth trend for blue zircon.
NYBlue previously announced plans to launch a gemstone-backed cryptocurrency, named ZIRC, with each token fully backed and redeemable by one carat of blue zircon. This approach allows consumers to potentially benefit from the appreciation of blue zircon without bearing the traditional cryptocurrency volatility risk. Holders of ZIRC tokens can choose to convert their cryptocurrency into gemstones at any time, ensuring a stable, arbitrage-driven link between these two assets. This strategic integration of blockchain technology not only enhances transparency and security but also enables consumers to have broader access to the unique field of international gemstone trade.
NYBlue aims to acquire the majority of available gem-quality blue zircon globally, making it a dominant force in the market. This move is intended to exert influence on the supply chain, thereby creating a chain reaction in the market value of blue zircon across the industry.
The strategic initiatives of NYBlue are not short-sighted but rather an ambitious long-term goal to gain control in the multi-billion-dollar gemstone market. With a gemstone collection worth around 300 million USD, NYBlue hopes to redefine the narrative of gemstones globally. This will position the company as a significant player in the gemstone industry with the potential to influence the industry landscape in the coming years.
Finally, the presale for NYBlue is now live on Zir.co.nz.
About Zirc
Zirc has issued a cryptocurrency, ZIRC, fully backed by blue zircon, with each ZIRC token redeemable for one carat of blue zircon, providing a stable and tangible asset. The platform aims to integrate blockchain technology to enhance transparency and security, allowing everyone to participate in the gemstone market without the associated risks of traditional cryptocurrencies. Zirc's approach makes the acquisition of blue zircon more accessible and provides a unique investment opportunity based on real assets.
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