You may not play blockchain games, but you must understand Matr1x!

Author: Cryptocurrency Little Sister | Monica

The governance token $MAX of the Matr1x platform was launched on OKX Jumpstart today to initiate staking and mining, which is the most noteworthy event in the recent blockchain gaming track.

It can be said that you may not play blockchain games, but you must understand Matr1x!

✍️Preface:

When I wrote this article, I was a little nervous and under a bit of pressure. After all, in my mind, Matr1x is already at the top of the blockchain gaming track in terms of game quality, project operation, and popularity, especially at this significant time point. I believe that not only me, but many friends who pay attention to the blockchain gaming track or project parties are also looking forward to Matr1x making the first move and igniting the Gamefi Summer!

As an early investor, I have been following the development of Matr1x, so this article will be written from my perspective. In addition to some macro introductions, there will also be my recent insights and thoughts on transitioning to the blockchain gaming track, as well as insights and feelings obtained from contact with team members.

So, let's get started! 👉

🔸Introduction to the MATR1X platform

MATR1X is an innovative cultural entertainment platform that combines Web3 games, artificial intelligence, e-sports, and blockchain infrastructure, dedicated to changing the global gaming and digital content industry through blockchain and artificial intelligence technology, accelerating the arrival of the Web3 era.

Positioning: Infrastructure and distribution system for Web3 cultural entertainment

Number of products: 4 high-quality games + 1 e-sports platform + 2 infrastructure products

Currently, the MATR1X platform has 4 Web3 native games, including the classic shooting mobile game MATR1X FIRE, the battle royale mobile game MATR1X BATTLE, the RPG+Roguelike 3A game Castile, Web3 MOBA Evermoon, as well as the e-sports platform GEDA and the OP-stack-based game public chain M1-Chain. Among them, MATR1X FIRE has exceeded 2.5 million downloads globally.

✍️When we talk about Matr1x, we mainly focus on Matr1x Fire, but the positioning is actually inaccurate. Matr1x Fire is just the first game, and the vision and positioning of Matr1x is a platform, not just Gamefi. There is a big difference between the two:

The platform can both produce and distribute games, and not all games need to be made by Matr1x itself. Whether it's asset issuance or the upcoming trading of $MAX, it is empowered from the platform's perspective, which increases diversity and potential future value.

🔸Funding background and amount

Total funding amount exceeds $20 million.

Seed round & A-1 round: Funding amount of $10 million

Led by Hana Financial Investment, other institutional investors include Hashkey Capital, Amber Group, SevenX Ventures, etc.

Hana Financial Investment is affiliated with the Hanwha Group, which owns the second largest bank in South Korea, Hanwha Bank.

A-2 round: Funding amount exceeds $10 million

Led by Folius Ventures and SevenX, other institutional investors include ABCDE, Find Satoshi Lab, Jambo Ventures, and strategic investments from OKX Ventures, Animoca Brands, and Makers Fund.

• Folius Ventures is a top Web3 fund and the lead investor in StepN's A round

• Find Satoshi Lab is an investment fund under StepN

• Makers Fund is a top Web3 fund in the United States

Well, the above is the basic introduction of Matr1x, from the platform introduction to funding.

I believe that most friends already have a certain understanding, and I have also written promotional articles before. As I mentioned earlier, when we mention Matr1x on social media or privately, the key words that frequently appear are: blockchain games, shooting, fun, and good popularity.

So, always emphasizing the fun and popularity of the game. How hot is the game really? Let's start with some real user data for the game!

2.5 million game app downloads; 5.62 million on-chain user addresses; over 50,000 game testing DAU;

✍Because I have been following this test, actually, this data is still conservative. The team announced that during this testing period, the DAU once exceeded 70,000, which I think is something that many project parties find difficult to achieve at the current stage. It also once shattered my understanding of the current market!
Why did it achieve such successful data? I believe you will find the answer in the following content~

The key question is, what is the $MAX that will soon be listed on OKX?👇

🔸Introduction to $MAX, which will soon be listed on OKX

$MAX is the governance token of the Matr1x platform, with a total supply of 1 billion, aimed at supporting applications and services within the ecosystem.

Value of $MAX: Distribution of income and exercise of governance rights for hundreds of future products on the platform, and long-term incentives for all roles in the ecosystem

Main uses of $MAX:

• Community governance: Participate in MATR1X community governance, propose and vote;

• Ecosystem value capture: Allocation from the platform treasury, participation in MATR1X Launchpool, receiving airdrops from other projects, etc.;

• Exclusive privileges: Possess exclusive privileges, including releasing games on the MATR1X platform, competing for club seats, etc.;

• Staking and rewards: Stake $MAX to become a node in the MATR1X ecosystem and participate in MATR1X blockchain governance decisions, including income distribution, etc.;

✍️Let me help everyone understand $MAX in a more straightforward way. As we introduced earlier, the positioning of Matr1x is a platform.

So, unlike other blockchain gaming projects, the empowerment of $MAX is not only for the game FIRE. Currently, the Matr1x platform already has 5 games, and there will be more in the future.

As a platform, first of all, future cooperative games can be released through me. If you want to release a game, you must buy $MAX for staking, because I have users and traffic, which is one of the application scenarios.

On the user side, first of all, games under the Matr1x platform will be launched on Launchpool for new listings. Matr1x will select games they believe are worth cooperating with or have potential for cooperation, and you can stake $MAX to participate in the new game listing and obtain assets or tokens. Additionally, if games under the Matr1x platform generate income, there will be a special pool for $MAX holders. These two are also application scenarios for $MAX.

As for voting and participating in governance decisions, it is easy to understand. The logic is the same for tokens in the market, having voting rights to decide the future development of the platform, and so on.

In summary, holding $MAX is the best investment perspective for believing in the development of Matr1x. I strongly recommend that friends who participate in OKX's new listings can take a moment to understand it.

After introducing $MAX, let's talk about the focus of this article:

How did Matr1xFire achieve such high user data? Can the listing of $MAX ignite the upcoming Gamefi Summer?

First, let's talk about the first topic. It is well known that Matr1x Fire is a first-person shooter (FPS) game. When it comes to games, the first thing that comes to mind is the quality and playability of the game.

FPS games are already a mature product form in WEB2, such as the well-known CSGO. Apart from the famous skin system, the nature of the game itself has high user stickiness. It does not require continuous content updates and iterative gameplay like MMORPG games to attract and retain users. For a mobile FPS game, the quality of the game depends more on the graphics quality, network latency, and anti-cheat systems. The game mode does not necessarily need any innovation and is quite mature.

Because the operation of Matr1x Fire in the web3 game is excellent, they continuously release game demos, including various live broadcasts of competition servers. Therefore, players generally recognize the game's quality. This can also be seen from the feedback data, as the core DAU reached over 70,000 during the testing period, with a large influx of WEB2 players. In other words, many WEB2 players simply consider it as a newly released mobile game.

So, besides having good game quality, what else did the Matr1x team do right?👇

1 Professional Team Operation Capability

In my opinion, the Matr1x team is very dedicated. They work late into the night and occasionally communicate about game progress.

During the testing period, the team's operational focus was not only on the Chinese region but also in the WEB3 field.

Because they understand that the key to the success of an FPS game is a large user base.

The logic is simple: for an FPS game, which is a strong PVP game, without a user base, players will be matched with AI robots, leading to rapid user loss.

So, what did they do right?

I'll give a representative example. A few days ago, I saw that a well-known FPS game on WEB2, Valorant, reported on Matr1x, and the effect was particularly good, attracting many WEB2 players.

Actually, at that time, I didn't know much about the popularity of this game, but when I shared it in our internal group, my friends were still very excited. Even though it was a third-party information site, I think the precision of media placement still reflects the professionalism of the team's operations.

2 Global Regional Layout

As mentioned earlier, the team's operational focus is not only in the Chinese region, so the users are global, ensuring a sufficiently large user base.

Previously, the team's founder @saku_web3 also mentioned in an AMA that the Matr1x team is distributed across various global regions, with a distributed office. Their approach is to ensure that they have dedicated staff in every country, so they can directly connect to the correct channels for promotion.

In my opinion, saku as the team leader is very experienced. Recruiting full-time staff to improve efficiency in the long run actually reduces costs, because if non-local staff are not familiar with the situation, they may not connect to the correct channels, leading to a lot of detours and loss of time and money.

There are also real data to support this. The team's published data shows:

Social media matrix: 1,325,015

Community matrix: 300K+

Both the information flow on social media and the data show the team's achievements in cooperation.

3 Esports + WATCH TO EARN Model

I specifically mention the "esports" section because the Matr1x team has invested a lot of time and resources here, and it is also one of the operational focuses.

The most memorable thing about "esports" is when I was talking to saku, he said, "Others only talk about esports, only we have truly achieved it."

Indeed, in my opinion, this statement is unquestionable. Everyone who follows Matr1x knows that there is almost always an esports competition being held, and the information is often seen on Twitter. The competitions are also held globally, with teams participating from many regions besides Hong Kong.

So, how did Matr1x do it?

First, they incubated their own offline team - Heibai Esports, and held competitions in offline venues, similar to the model of WEB2 esports projects. In addition to the on-site audience, they also live stream on platforms such as YouTube, Twitter, and Bilibili to attract viewers.

The Heibai Esports team @heibaiweb3 also established their official account to promote the game through recording tutorial videos, and the players' personal media also helps to attract new players.

Finally, they also introduced the WATCH TO EARN model, which incentivizes users to watch live streams, leading to better secondary conversions for the audience. After all, once users receive tokens and exclusive treasure chests, they will eventually download the game to open the chests or learn how to sell them.

In summary, the success of Matr1x Fire is the result of successful team operations. The above three points are just what I have observed. Sometimes I also feel that the team's operational capabilities are indeed strong in the internet field. Stable game quality and professional operations have achieved the current data.

Next, let's discuss the last important topic: Can the listing of $MAX ignite the upcoming Gamefi Summer?

I have also mentioned on Twitter that starting from these past few months, my team and I have focused more on the blockchain gaming track. Many friends' understanding of the blockchain gaming track still remains at the Gamefi Summer at the end of 2021.

In the nearly three years, we only know that many VC institutions are investing in some WEB3 games, and there are few games that truly stand out or have a wealth effect, with the recent one possibly being Bigtime. Coincidentally, I also started to slowly transition after earning some results through Bigtime.

From my perspective, starting from May, various blockchain games entered the testing season, and the frequency of game releases is much higher than before, with at least more than 10 games entering the gold farming testing phase.

After experiencing various types of project tests, our biggest feeling is that the overall sector is much more mature than last year. The game quality has improved, and there are more industry professionals. During the last bull and bear market, a lot of VC's real money has turned into real products, and we have also seen many good products.

So, the basic conditions for the so-called "Gamefi Summer" are there, and there are enough products available on the market for players to choose from.

Matr1x is the first blockchain gaming project to be listed on a top-tier exchange among various WEB3 games this year. From the summary of the recent projects listed on exchanges, blockchain games are a very low-frequency project type.

Therefore, it has attracted the attention of not only me but also many friends who are interested in the blockchain gaming track, as well as other project teams in the same track.

From the Product Performance Perspective

Matr1x Fire is a product with strong core data performance, with a DAU of over 70,000, which can be said to be at the forefront of the blockchain gaming track.

Next, it will also start the gold farming testing and public testing. Although the performance of Matr1x Fire directly affects the performance of $FIRE, the economic model is set up in such a way that $MAX must be obtained by opening 40 $FIRE + KUKU treasure chests, which means that the cost and value setting are higher than $FIRE. (Here, because of differences in luck, the cost of $FIRE varies, leading to different costs for $MAX, but most of them are still over 1U/$MAX)

There is no doubt that if Matr1x Fire continues the data from the testing period, it will at least be a phenomenon-level product.

From the Value Setting of $MAX

As I mentioned earlier, the best investment perspective for Matr1x is $MAX. Conversely, the successful listing of $MAX represents the success of the Matr1x platform, but of course, it also depends on what kind of success it is.

If it becomes a standout presence, with trading volume and price exceeding expectations, it will undoubtedly not only attract attention to the blockchain gaming track but also serve as an incentive for other teams in the same track. It may also trigger a series of butterfly effects, and exchanges will pay more attention. In fact, many teams have already conducted many rounds of testing, and the token issuance is just waiting for the right timing.

Final Words

As an early investor, I definitely cannot be completely rational and objective when writing this article. On the other hand, I am quite familiar with this project. I hope that friends can gain a more comprehensive understanding of this project through my perspective, and capture some valuable insights.

Lastly, why do I recommend that you must understand Matr1x? Because if I were to choose a target from the current blockchain games that is both representative and can break out in a short time, it must be Matr1x.

I look forward to and hope that the real Gamefi Summer will come soon, and I also hope that Matr1x will be the one to start it!

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