Original | Odaily Planet Daily (@OdailyChina)

Author | Wenser (@wenser2010)

In May, the decentralized social protocol Farcaster announced the completion of a $150 million financing, led by Paradigm, with participation from a16z crypto, Haun, USV, Variant, Standard Crypto, and others, with a valuation of up to $1 billion, entering the "unicorn ranks"; on July 2, the total revenue of the protocol exceeded $2 million, and the total number of users exceeded 570,000. It can be said that Farcaster is now the hottest social protocol in the encryption industry, and there is no other like it. According to sources, "like most protocols, it is expected that Farcaster will launch tokens, and investors will be eager to capture its fully diluted value."

In a previous article "Analyzing Spectral: $30 million in financing, S1 airdrop of 8 million tokens for on-chain AI agents", we also mentioned that active users of Farcaster (specifically those with 10+ likes, 10+ followers, 10+ content posts, and 10-200 interactive contacts) are also one of the targets for airdrops. Therefore, maintaining activity in high-quality channels may have a significant impact on future token airdrops.

Odaily Planet Daily hereby presents an inventory of the top 10 high-quality channels in the Farcaster ecosystem for readers to reference, and takes the opportunity to compare it with mature platforms to glimpse its growth potential.

Decentralization of channels: Each channel is a "decentralized world"

On May 18 this year, Farcaster co-founder Dan Romero stated in a post, "We are decentralizing the Farcaster channels. Different channels will run on the chain and remain independent, similar to user accounts. If you build a community channel, you have the say in the membership of the community, rather than a centralized platform. In addition, the protocol version of the channel will give the channel creator flexible rights in ownership, management, and economic systems. We hope to fully decentralize the channels by the end of summer, without relying on the Warpcast client."

It must be said that Dan, who comes from Coinbase, may have had reservations about centralized platforms early on, so he has made great efforts to avoid the "centralization problem" in his own entrepreneurial project. The Farcaster client is also a rare "variety of flowers" in the countless social protocol ecosystems—not only including the semi-official Warpcast, but also early ecosystem applications such as Supercast, Kiosk, internationalized organizational applications such as Phaver, Firefly App, and even independent developer applications such as Recaster.

Perhaps in Dan's vision, the "ownership-management-economic system" of the channel is more like a combination of "Lego bricks", with different components laying the foundation for the stable operation and circulation of the "permissions-content-economic elements" of a channel, thereby to some extent endowing it with "anti-fragility".

Farcaster co-founder Dan Romero's vision for decentralized channels

Moreover, Dan previously responded to users' comments that "they hope Warpcast's core is not only for English users" by stating that Warpcast is a U.S. team with no international expansion plans, and the team believes they can build an excellent client for English users, but they do not have enough bandwidth to serve international users well.

Therefore, there is still plenty of room for growth for the Farcaster protocol and more localized clients. Without further ado, here are the top 10 high-quality channels in the Farcaster ecosystem that I personally believe are suitable for "content farming" and can also be used to build one's "industry reputation" through the output of high-quality content, for everyone's reference.

1./base

Link: https://warpcast.com/~/channel/base

Number of followers: 360,000

Posting threshold: 840 Wraps

As a "Onchain Summer star project" created by the Base ecosystem single-handedly within the Farcaster ecosystem, this channel is the most active, cohesive, and has the best building atmosphere. With the aura of "big shots" in the industry including Jesse Pollak, head of the Base protocol, Farcaster co-founder Dan, and Coinbase CEO Brian Amstrong, the posting threshold for the base channel is also visibly high—users need to pay the equivalent of $8.4 in Wraps (the platform's currency, which can be used for tipping or charging) to "Cast" (post).

Here, you can post anything related to the Base ecosystem, whether it's a meme coin project, some opinions or suggestions on the development of the Base ecosystem, or a free mint NFT. Relatively speaking, the Base ecosystem welcomes all Buidlers to participate in construction. In addition, /onchainsummer is also a channel worth paying attention to within the Base ecosystem (with around 12,000 followers).

Channel introduction

2./farcaster

Link: https://warpcast.com/~/channel/farcaster

Number of followers: 297,000

Posting threshold: None

As an official channel, the Farcaster channel can be said to be one of the earliest channels, and it is also extremely tolerant of all content. You can discuss everything about Farcaster here, and official personnel, including Dan, will respond and interact with certain posts. They are quite peaceful, for example, they gave a positive response to complaints from Wrapcast users in a post published yesterday, and it was quite sincere—not only providing a simple explanation of the user import mechanism for Farcaster, but also mentioning some tips for Farcaster users to gain attention and welcome on the platform.

Channel introduction

3./Memes

Link: https://warpcast.com/~/channel/memes

Number of followers: 318,000

Posting threshold: None

As the "greatest common denominator of human culture," Memes play a crucial role in human attraction and communication. Therefore, like forums such as Reddit and 4chan, the Memes channel is also one of the most active channels in Farcaster. Here, you can share internet memes and even so-called "internet mourning pictures." The important thing is not how many likes and comments, but the "online postmodernist carnival vibe" with "internet family members."

Channel introduction

4./degen

Link: https://warpcast.com/~/channel/degen

Number of followers: 92,000

Posting threshold: None

Degen is a typical "community meme" project, but it is more than just a meme coin. The official account of Project X platform was established in January this year, but with the support of the Base ecosystem, the DEGEN token has gradually become a unique "circulating currency" in the Farcaster ecosystem. In addition, the collaboration with Web3 infrastructure Syndicate to launch the Layer3 network Degen Chain is also an excellent example of a "token spawning chain." According to official information, the number of DEGEN token holders exceeded 500,000 within 6 months of its launch, which is quite impressive.

The Degen channel is also mixed, filled with various types of pump and promotion information, as well as a certain proportion of high-quality Alpha information. Therefore, the channel introduction directly states, "This does not constitute investment advice." Of course, high-quality content in this channel is also more likely to receive DEGEN token rewards. It is worth mentioning that members related to the /mfers channel (with around 17,500 followers) are also very active in this channel, so it is worth interacting more.

Channel introduction

5./ethereum

Link: https://warpcast.com/~/channel/ethereum

Number of followers: 256,000

Posting threshold: None

As one of the "Ethereum die-hard fans" in the past, it is not surprising that Ethereum has such a large number of followers in the official channel of the Farcaster ecosystem. Moreover, compared to the current noisy public domain social media platforms like X, the niche channels in the Farcaster ecosystem have become a place where many "industry bigwigs," "OGs in the industry," and well-known founders are very active, and the topics discussed are also very diverse. If you are a technical or Ethereum ecosystem research enthusiast, you can participate more in this channel.

Channel interface

6./founders

Link: https://warpcast.com/~/channel/founders

Number of followers: 161,000

Posting threshold: None

As a channel where Farcaster co-founder Dan insists on clocking in daily to get Streak, the Founders channel gathers many project founders and co-founders. Even Coinbase CEO Brian Amstrong posted here before, giving high praise to the work of the two founders of Farcaster. Moreover, Dan previously conducted an AMA event with Brian in this channel, making it a good external publicity window.

Channel interface

7./crypto

Link: https://warpcast.com/~/channel/crypto

Number of followers: 8,700

Posting threshold: None

Compared to the previous channels, the number of followers in this channel has dropped by one level, but it is still a channel worth mentioning separately. After all, the industry influence of crypto is increasing, and the management of this channel is relatively strict. The channel introduction directly states, "General discussion of cryptocurrencies, from their uses and technologies to their culture and philosophy. Trash information about prices, charts, gambling, etc. will be hidden or prohibited. Please check the channel rules."

Channel interface

8./fitness

Link: https://warpcast.com/~/channel/fitness

Number of followers: 92,000

Posting threshold: None

Physical exercise is also an important part of the "niche ecosystem," attracting the attention of nearly 100,000 people. In addition, this channel is also a common active area for many robot accounts or "posting for tips" and other "E-beggar" activities—two other examples are the /food channel (with around 86,000 followers) and /design (with around 178,000 followers).

As Dan mentioned, usually, the first time new users log in to Wrapcast, they will see this channel and similar channels in the recommended channels, to facilitate users "integrating into the Farcaster ecosystem and communication environment."

Channel interface

9./nouns

Link: https://warpcast.com/~/channel/nouns

Number of followers: 72,000

Posting threshold: None

As one of the well-known cultural symbols in the cryptocurrency field, Nouns also has considerable attention and dissemination in the Farcaster ecosystem. Although the ultimate outcome of Nouns DAO was not ideal, the discussion about the decentralized governance structure of Nouns and the spirit of "freedom, openness, optimism, and crypto punk" conveyed by Nouns symbols are still quite marketable. This is also the reason why you often see a symbol similar to a pair of 👓 in many landmarks or promotional posters.

Channel interface

10./Warpcast

Link: https://warpcast.com/~/channel/warpcast

Number of followers: 40,600

Posting threshold: None

Yes, as the official client, Warpcast also has its own channel, but it looks more like a "customer service forum"? In any case, it is also a feedback channel other than direct communication with Dan and V, the two co-founders of Farcaster.

Channel interface

Summary: The obvious effect of active user aggregation, the ecosystem is still in its early stages

According to a data report in April this year, the total number of users of Reddit, a well-known internet forum in the United States founded in 2005, is approximately 500 million, with over 100,000 active sub-forums. Among them, over 500 forums have at least 1 million subscribed users, and the most popular subscribed forum is r/funny, with over 55 million subscribers.

In comparison, Farcaster, with a total user base of only 570,000, is still in its infancy, so active users are mainly concentrated in a few channels such as /base and /farcaster. The ecosystem is clearly in its early stages, and the economic system supported by Wraps and DEGEN, as well as the $5 threshold for app downloads and usage, also indicate that Farcaster is not fully prepared for large-scale expansion at the moment.

In addition, compared to the Web2 crowd, the Web3 crowd has a stronger willingness to pay, which is also one of the important reasons why Farcaster has achieved over $2 million in protocol revenue through tens of thousands of users.

Looking at the horizontal comparison between Reddit and Farcaster, the latter's growth potential can even be said to have a thousandfold increase, which may be one of the reasons why star capital firms such as Paradigm and a16z crypto are willing to make a heavy bet on the "next generation decentralized social track."

As for whether it can truly become a world-class social application like Reddit, X, or even Facebook and Instagram, only time will tell us the answer.

Top 20 most popular sub-forums on Reddit

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