Original | Odaily Planet Daily

Author | Wenser

As an L2 network with the grand vision of "leading 1 billion users into the chain-based society," the Base ecosystem undoubtedly ranks among the top in the industry in terms of inclusiveness for various application-oriented products. In our previous articles such as "TVL surged by $1 billion in 5 days, exploring the wealth opportunities of the top projects in the Base ecosystem," "Analyzing Sofamon: the next friend.tech or the Web3 version of Centimeter Show?" and "jam: a new hope for the creator economy in the Base ecosystem?" we have briefly introduced some products.

In the early morning of June 14th, Beijing time, the Base official hinted at a collaboration with the world-class sports brand Adidas. For a while, speculation about the new round of Base Onchain Summer once again became the focus of market attention. In this article, Odaily Planet Daily will briefly inventory and introduce some representative products of the Base ecosystem for readers' reference.

Social Applications

As an L2 ecosystem that has nurtured two well-known social protocols, Friend.tech and Farcaster, the Base ecosystem's enhancement of social products is evident. In addition, Farcaster, as a social protocol, also provides a good living soil and development environment for different types of social products. Therefore, social products will be a significant part of the Base ecosystem for a long time. Although these products may not necessarily bring high TVL or profits to the Base ecosystem, they can continuously bring new users and traffic, which is exactly what numerous L1/L2 blockchain networks dream of. Here are some representative products:

AlfaFrens

Warpcast followers: 29,000;

AlfaFrens is a new SocialFi application built on the Base ecosystem and Farcaster protocol, developed by the startup company Superfluid, which supports the flow of on-chain assets. It allows users to subscribe to KOLs with DEGEN tokens and access exclusive chat rooms. It can be seen as a "copycat product" of Friend.tech and has not yet been issued.

A glimpse of the AlfaFrens product interface

Gemz

A social project followed by Jesse Pollak, the head of the Base protocol, once sparked a "social fission craze" in April, but later, possibly inspired by the TON ecosystem's game project Notcoin, it transformed into a social fission game project for Ta p2Earn. The official Telegram channel currently has around 520,000 members, and the official account has around 430,000 followers. It has not been issued yet.

Drakula

Previously mentioned, this product can be seen as a "Web3 version of TikTok," a short video social platform. It previously received a 20 million DEGEN ecological incentive pool and is still open to numerous creators for a $1 million creator fund. The platform also borrows the token fan economy model from Friend.tech and has not been issued yet.

Bountycaster

This is a task program created by Linda Xie (former co-founder of Scalar Capital, Coinbase product manager), also built on the Farcaster protocol. Users can post tasks by adding the tag @Bountybot when sending content on client applications such as Warpcast, and other users can claim corresponding tasks and rewards. It has not been issued yet.

Build

According to the official Warpcast channel, this is a social game designed to incentivize on-chain construction in the Base ecosystem. Based on Jesse's pinned tweet from the official account, it is an incentive project for Base ecosystem builders developed by the team behind the on-chain social market TalentProtocol. Users can nominate relevant candidates, and the first season of BUILD token airdrop has already taken place.

BUILD official website interface

It is worth mentioning that, influenced by the Farcaster protocol, many social products in the Base ecosystem are built on the Frame mini-program framework of Farcaster, including client applications such as Warpcast, Recaster, and Launchcaster. This not only provided some assistance to the projects in the early stages but also to some extent limited the initial traffic pool for project development. From a growth perspective, this is somewhat regrettable but also a unique landscape in the Base ecosystem.

Consumer Applications

Unlike social products, consumer applications are a major part of the Base ecosystem with more imaginative space. After all, with the advantages of being backed by the listed compliant exchange Coinbase and the convenient Coinbase Commerce payment interface service, the main means to achieve "1 billion users entering the chain-based world" are consumer applications with different functions and styles. Here are a few well-known applications.

BlackBird

As a Web3 membership loyalty platform that completed a $11 million seed round of financing in October 2022 and a $24 million Series A round of financing in October 2023, BlackBird has received strong support from well-known institutions such as Union Square Ventures, Shine Capital, Multicoin Capital, Variant, Circle Ventures, IAC, a16z Crypto, Amex Ventures, and QED Investors. The founder, Ben Leventhal, has nearly 20 years of rich experience in the restaurant and food and beverage industry, having founded the food and local restaurant media Eater in 2005 and the well-known restaurant reservation website Resy, which was sold to American Express in 2019. Regardless, Blackbird's market positioning is to build a bridge between restaurants, hotels, and users and serve users through programs such as FLY loyalty points, making it one of the few "consumer-friendly applications" in Web3 and the Base ecosystem.

Unlonely

This is an on-chain live streaming platform based on the Base ecosystem, which previously received investments from Multicoin Capital and Coinbase Ventures. The application innovatively creates a unique viewing experience for users by integrating gamified on-chain functions into live streaming. For example, hosts can create temporary tokens and enable trading functions only when the token reaches a certain price within a certain period. Previously, the founder of this application, Brian Guan, successfully achieved $160,000 in token sales and received a $6,000 creator incentive using this feature. In addition, the application allows viewers to interact through betting, voting, private chatting, and using the platform's native tokens, adding a certain level of fun.

This year, in February, the platform's live dating event called "Love On Leverage" caused a sensation. During the interaction between male and female guests, viewers could place bets on whether they would go on a second date. If the support amount exceeded the threshold, they would go on a date. Conversely, if the opponents were in the majority, the event would introduce new participants. Ultimately, the event attracted over 10,000 views and generated over $20,000 in token transactions, opening a new track for "Web3 consumer applications" to some extent, based on the foundation of Web2 entertainment live streaming.

Wrapshop

This is a shopping store application similar to "WeChat Mini Program Mall," built on the Farcaster ecosystem. Users can build their own "Farcaster ecosystem small store" with a few simple steps to sell their physical or virtual products, including clothing, art, and more. It is also the work of independent developer Colin. The V1 version is currently open to some eligible users for free.

Wrapshop website interface

Payflow

This is a payment application product created by independent developer @0x Sinaver. Users can complete on-chain social payments for the Farcaster, lens, and ens ecosystems through this application, as described in its account introduction—"It's like Venmo/Cash App for web3 social and linktree."

It is evident that although still in the early stages, consumer application products in the Base ecosystem have gradually begun to develop. With the strong appeal and influence of Jesse and more Base ecosystem builders, as well as ongoing support from Coinbase for consumer applications in the Base ecosystem, the development in this area is still worth looking forward to.

Adidas' recent collaboration with Base may unfold in this direction.

Memecoin Applications

Finally, when it comes to the Base ecosystem, Meme and Meme coins are naturally an integral part. Here are a few applications related to Meme coins, which are not closely related to speculative trading and are for reference only.

Bolide

Previously awarded the 10th round of Base ecosystem Builder Grants, Bolide is an interactive Meme product. According to its official documentation, "Bolide application is an intelligent self-hosted Web3 application that leverages the user experience of Web2 to unleash the power of Web3, allowing users to hold, track, and trade their crypto assets and access all 'Bolide Earn' features. The Bolide application is designed to be simple, accessible even to those without DeFi experience, and built in a secure and reliable manner using the latest industry security standards. It is a smart, simple, and secure way to store and earn cryptocurrency. The goal is to build the next version of current new banking solutions for future market adoption, while combining the latest technology of decentralized markets with a simplified user experience, such as automatic returns on crypto assets (through a combination of top DeFi market lending protocols and the platform's own earning solutions), easy transfers between friends and 'saved' contacts, margin trading, retail payments, on/off ramps, and NFT trading."

It's a lofty goal, and we remain cautiously optimistic about its realization.

GAME

The BASE ecosystem Meme project GAME previously announced the launch of the first Meme Game in the MemeFi track, providing a gamified social experience for Meme holders. Players can engage in Meme PVP battles in the game and earn GAME tokens. The first collaboration is with the RUNE ecosystem project DOG, and players using DOG in the game can receive a GAME airdrop. As a result, the price of GAME coins previously surged by 40%.

Paragraph

A blockchain-based news communication and publishing platform in the Base ecosystem, also the main platform tool for the official Base account to release news externally. The platform allows creators to mint their works as NFTs, send newsletters directly to wallet addresses, or earn income through subscriptions. In addition, it has integrated with Farcaster, Lens, and XMTP social protocols to create token-based channels and interactive channels similar to "Knowledge Planet" and other fan communities. Moreover, Paragraph even "took down" the former "leading competitor" Mirror and completed its acquisition. After receiving a $5 million investment from Union Square and Coinbase Ventures, Paragraph has become somewhat of the "sole content player" related to Meme content.

Overall, after stripping away the speculative elements of Meme coin, the development of Meme coin-related projects in the Base ecosystem remains prosperous.

Conclusion: The journey of a thousand miles begins with a single step

According to Dune data, the number of users in the Base ecosystem is growing, with a total of 11,782,696 users as of midnight on June 13th, which means the number of users in the Base ecosystem has exceeded 11.78 million, equivalent to one percent of achieving "1 billion on-chain users," and now, it is less than a year since the Base mainnet went live.

It can be said that Base has created a "miracle" in the L2 network and the cryptocurrency industry—fastest L2 network to surpass $5 billion TVL; fastest-growing TVL in an L2 network; and leading in the number of users and daily active addresses in an L2 network, and this is just the first step of Base's journey.

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