Preface

Today, the traditional Web2 marketing model is being increasingly questioned. According to Gartner's survey, the average marketing budget is expected to account for 9.1% of total company revenue by 2023. In the United States, digital marketing occupies a significant proportion of marketing budget allocation. Most of the budget is dominated by advertising giants such as Google and Facebook, where users' attention is commodified without receiving fair returns. About 95% of marketing budgets are wasted on non-converting users.

In addition, irrelevant ad pushes and frequent ad interruptions exacerbate user aversion and resistance to ads. User data is collected and analyzed for commercial purposes, threatening their privacy and data security, further affecting platform trust. With the increasing number of ads, users are gradually becoming fatigued with ads, and even actively ignoring ad content. This phenomenon not only reduces the effectiveness of ads but also wastes the marketing resources of companies.

To address these issues, more and more companies are turning to more interactive and user-engaging marketing strategies, such as tasks and airdrop rewards. This approach not only increases user engagement but also allows for a more equitable distribution of marketing value. To address these issues, today we introduce the Cookie3 project, which aims to create a decentralized marketing economy through MarketingFi and AI data layers, enhancing user engagement and investment returns, while bringing more equitable value distribution to users, creators, and businesses.

1. Basic Information

Cookie3 aims to fundamentally change digital marketing by leveraging Web3 technology and AI to create a decentralized marketing economy (referred to as MarketingFi). This system rewards users with tokens for their contributions to the ecosystem, providing them with fair returns. Cookie3 introduces the concept of MarketingFi, redefining the marketing economy through a decentralized framework. It combines the marketing channels of Web2 and Web3, uses AI to identify the most valuable audience, and provides rewards through tokens or on-chain and off-chain rewards. This approach can minimize marketing waste and promote ecosystem growth.

1.1 Project Information

Project Name: Cookie3

Website: https://www.cookie3.com/

Twitter: https://x.com/cookie3_com (448K followers)

Discord: https://discord.com/invite/cookie3 (185K members)

Telegram: https://t.me/cookie3_co (184K followers)

Doc: https://docs.cookie3.co/cookie3-docs

Litepaper: https://assets.cdn.cookie3.co/assets/Cookie3_Litepaper.pdf

1.2 Token Information

Token Name: Cookie

Total Supply: 1 billion

TGE Time: 18:00, June 13, 2024, Beijing time

Listing Situation: Planned to be listed on exchanges such as Bitget, Bybit, MXEC, and Kucoin.

2. Background of Cookie3 Project

2.1 Team Background

Cookie3 was founded by an experienced professional team, including co-founder and CEO Filip Wielanier, co-founder and CTO Wojciech Piechociński, and Chief Data Officer Patrycja Sawicka. The team members have rich experience in blockchain, AI, and data analysis, providing solid technical and managerial support for the project's development.

2.2 Financing Situation

Cookie3 has raised a total of $5.5 million in funding during its development. The most recent seed round financing was completed on August 3, 2022, raising $3.3 million, with The Spartan Group as the lead investor. Other participating investment institutions include LD Capital, Hartmann Capital, OrangeDAO, Big Brain Holdings, and Jsquare, among others.

In addition, $800,000 in funding was made available to the public through IDOs conducted on Polkastarter and ChainGPT Pad. The Polkastarter IDO registration has ended, and the ChainGPT Pad IDO was completed on June 12 and 11.

2.3 Partnership Situation

Cookie3 has established strategic partnerships with several well-known institutions, including Spartan Group, Animoca Brands, and ChainGPT. These partners not only provide financial support but also bring valuable industry resources and strategic guidance to the project.

3. Business Value of Cookie3

3.1 Problems Solved

• Marketing budget waste: In the traditional Web2 marketing model, a large portion of the marketing budget is dominated by advertising giants such as Google and Facebook, resulting in up to 95% of the budget being wasted on non-converting users.
• User data privacy: Users' attention is commodified, and privacy and data security issues are severe, affecting user experience and trust.
• Ineffective ad placements: Irrelevant ad pushes and frequent interruptions in user experience lead to user aversion and resistance to ads.

3.2 Solutions

• MarketingFi model: By combining on-chain and off-chain data analysis and AI technology, the marketing economy is redefined through a decentralized framework. Using the $COOKIE token, it achieves the locking and fair distribution of marketing value.
• Cookie3 Analytics: Provides comprehensive data analysis tools similar to Google Analytics, helping project parties track and optimize website traffic and user behavior.
• Cookie3 Airdrop Shield: Ensures airdrops are distributed to high-quality users, avoiding token abuse by bots or Sybil attackers.
• Cookie3 Affiliate: Aggregates over 18,000 KOLs, covering over 400 million fans, helping project parties achieve wider user coverage and higher conversion rates.

3.3 Market Capacity and Opportunities

• AI and digital marketing industry: Currently valued at over $720 billion, it is expected to grow to $25 trillion by 2030. Cookie3 has enormous potential in this rapidly expanding market.
• Web3 marketing: With the increasing popularity of decentralized technology and blockchain, more projects need efficient, transparent, and fair marketing solutions. The MarketingFi model provided by Cookie3 precisely meets this demand.

3.4 Growth Estimation

• User Growth: Currently integrated and used by over 300 dApps, with a daily increase of over 2 users. It is expected to experience even greater growth peaks with the arrival of a bull market and the launch of numerous projects.

• Market Share: By continuously optimizing the product and expanding market coverage, Cookie3 is expected to occupy an important position in the Web3 marketing field and become an industry benchmark.

• Investment Returns: With the multiple application scenarios and reward mechanisms of the $COOKIE token, holders will receive substantial returns, further driving platform growth and user engagement.

4. Economics of Cookie3

4.1 Roles

• Users: In the MarketingFi economy, users are not only consumers but also co-owners and co-creators of projects. They are rewarded for discovering and participating in suitable projects.
• Creators: Collaborate with brands and Key Opinion Leaders (KOLs) to acquire users through specific channels and conversion events, and receive rewards based on their performance in various activities.
• Enterprises: Utilize data, AI, and wallet analysis to allocate marketing budgets to users who will become project promoters and supporters, thereby increasing the value of the ecosystem.

4.2 COOKIE Token Economics

1. Token Functions

The $COOKIE token is the core of the Cookie3 ecosystem and serves multiple purposes:

• Value Distribution: The $COOKIE token locks in the value of all products and platforms and redistributes it to $COOKIE holders in the form of rewards, ensuring fair returns for all participants.
• Reward Mechanism: Users holding $COOKIE tokens can receive rewards, airdrops, and exclusive access to experiences.
• Governance Rights: Users holding $COOKIE tokens can also participate in platform governance, influencing the direction of Cookie DAO treasury usage and the platform's future development.

2. Staking

The $COOKIE token has comprehensive staking functionality, providing competitive staking rewards. Users staking tokens not only receive additional income but also gain greater influence and rights within the ecosystem.

3. Multiple Airdrops

Users holding $COOKIE tokens can participate in airdrops for multiple projects, with the Cookie3 Airdrop Shield ensuring the quality distribution of airdropped tokens. This allows users to continuously receive new tokens and opportunities to participate in projects.

4. Protocol Fees

A portion of the Cookie3 Affiliate protocol fees will be converted into rewards and distributed to $COOKIE token holders. This mechanism not only increases the token's utility but also enhances user participation.

5. Market Score Boost

Users holding $COOKIE tokens will boost their MarketingFi score, gaining more investment opportunities and priority in project participation within the ecosystem.

6. Exclusive Access

$COOKIE token holders can gain whitelist access to new Cookie3 products and exclusive features of the token-gated platform. This exclusive access not only increases user loyalty but also enhances platform user activity.

Through these diverse functions and application scenarios, the $COOKIE token not only creates a fair and efficient value distribution mechanism within the ecosystem but also enhances user engagement and the overall value of the platform through incentive and reward mechanisms.

5. Products and Technology

5.1 Cookie3 Product Line

Cookie3 Analytics: A B2B application that helps marketers track performance from on-chain to off-chain activities and identify the most effective channels and activities.

Cookie3 Airdrop Shield: Ensures airdrops are distributed to high-quality users rather than bots or Sybil attackers.

Cookie3 Affiliate: A platform that allows enterprises to launch and manage affiliate activities, where creators can choose suitable activities and receive rewards.

5.2 Key Technologies

Cookie3's technological foundation is based on years of research and development, including on-chain and off-chain analysis, AI tools, and behavior mapping. Its core features include:

• Cookie-less Analysis
• Performance-based Rewards
• Cross-chain Operations
• Data-driven Decision Making

6. Conclusion

Through its unique MarketingFi model and powerful data analysis capabilities, Cookie3 is committed to addressing many pain points in traditional marketing, improving marketing efficiency, and user experience. With the expansion of the Web3 ecosystem and increasing market demand, it is expected that Cookie3's user base and market share will grow rapidly. Its token economics design ensures fair token distribution and long-term market stability, positioning it to become a leading platform in the digital marketing field, bringing more value to users, creators, and enterprises.

Cookie3 will officially launch the $COOKIE token on June 13, 2024, at 18:00. Those who have participated in the IDO or are interested in the project can stay tuned. (Investment carries risks, and caution should be exercised to avoid chasing highs. This article does not serve as investment advice.)

Other

What is MarketingFi?

MarketingFi is an innovative decentralized marketing economic model proposed by Cookie3. It combines the marketing channels of Web2 and Web3, using artificial intelligence and blockchain technology to identify and reward the most valuable audience. MarketingFi minimizes marketing waste and promotes ecosystem growth by distributing tokens or on-chain and off-chain rewards. Unlike traditional marketing, MarketingFi shifts value from advertising giants to users and creators, creating a transparent and fair value distribution system, incentivizing continuous participation and support from high-quality users.

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