Recently, Zentry, which has just undergone a brand upgrade for a month, announced its "financial report" for the past six months: as of May 22, 2024, the treasury of Zentry held assets worth $151,367,382, an increase of about 44% from the beginning of 2024, driven by the project's liquid reserves and investment returns.
This "Web3 native army" that can generate wealth was formerly known as the well-known Web3 game guild GuildFi. In April of this year, GuildFi was upgraded to the new brand Zentry, and its positioning has also evolved from a DAO to the "Metagame Layer" in the metaverse gaming space.
To achieve this, one of the "most profitable" teams in the GameFi ecosystem has started a new game: activating various economic values hidden in physical world lifestyles through the underlying infrastructure of Web3 using game economics.
A "world's largest massive multiplayer online game" is under construction, and Zentry describes one of the scenarios: what if you unlock exclusive NFTs by drinking coffee with three friends for five days, thereby enhancing your DeFi rights?
To achieve this vision, Zentry's own "side missions" are being accomplished one by one.
Diverse Scenarios
Game Economics as the Underlying Value of Lifestyles
Earning from exercise, as in StepN; Play To Earn (earning money by playing games), the most famous being Axie Infinite; earning from writing, which BuildSpace is already doing…
Imagine that all "X To Earn" activities do not require you to switch between different applications, but are completed by an online character within an ecosystem, and can generate corresponding economic benefits, greatly improving efficiency and experience.
This is what Zentry aims to do, using the game economic model to bring 3 billion global players into a unified ecosystem across digital and physical domains, supporting loyalty systems, player identities, and cross-platform activities, allowing everyone to create a lifelong dynamic character profile and develop their status, characteristics, and wealth through interactions in various ecosystems.
In more concrete terms, this is similar to an MMORPG like "Ready Player One," but with diverse scenes and products within the system, providing players with different game storylines.
Zentry is committed to building the entire ecosystem through three vertical cores of the Metagame Layer: using blockchain as the underlying infrastructure, connecting Web2/Web3 data covering identity, assets, and behavior; building and accessing a series of applications that can attract various player groups and target consumers, including Web2; and creating a diverse metaverse IP worldview, deepening engagement through captivating stories and collaborative IP partnerships.
The doors to the Zentry world first opened from the most commonly used online social scenes for Web2 users.
In September, Zentry's social portal Nexus test version was officially launched, integrating the Web3 economic model into the world's largest Web2 social platform, X. After connecting their X account to Nexus, users can log in with an invitation code. Every action such as tweeting, commenting, liking, replying, and sharing will earn fragment rewards. High-quality tweets liked by the official X account @ZentryHQ will also receive substantial fragment rewards.
Zentry's social portal Nexus test version interface
Users familiar with the Web3 encrypted asset market know that these fragment-like points will eventually be converted into encrypted asset rewards.
Earlier on April 29, Zentry disclosed a collaboration with another Web3 game ecosystem DAO, Beam (formerly known as Merit Circle), to jointly incubate the modular blockchain Sophon. This project is a high-throughput blockchain network based on the Layer2 network zkSync, mainly serving entertainment, gaming, and the currently popular AI applications.
Zentry and Beam jointly incubate Sophon
In this collaborative incubation, in addition to financial support, Zentry will be closely associated with Sophon as a provider of game application layers. This also means that the Zentry ecosystem will integrate a bottom layer specifically designed for new application scenarios for games and AI, paving the way for the aggregation of diverse applications in the future, and the game distribution platform Zoltan is also on the horizon.
In addition, Zentry has a large number of products to be launched, such as Radiant for game users, Zigma for NFT collectors, and the popular AI product Azul. The foundational construction of the "world game ecosystem" by Zentry will be gradually rolled out from 2024 to 2025, including Z-SDK, Social Graph, and identity information layers.
From Zentry's recent actions and plans, it can be seen that its execution strategy adopts a localized and synchronized construction of products and underlying infrastructure to plan the entire ecosystem. In this process, users interested in Zentry need to keep up with official developments and participate in the testing and interaction of new products. Of course, as a Web3 project, user contributions will be associated with economic rewards generated.
Brand upgrades, token replacements, new product launches, and high-energy collaborations have led to a 6% increase in the price of Zentry's original token GF (GuildFi) in the past month, currently priced at $0.38. On April 25 of this year, GF initiated a swap with ZENT, lasting for a month with an exchange ratio of 1:10. Currently, ZENT is priced at around $0.039, with a growth of 9% in the past 30 days, and Zentry's market capitalization is $210 million.
With the replacement of the original token with the new token, the total supply of ZENT has also increased from 1 billion to 10 billion at a ratio of 1:10. Although the unit price has been diluted, the more abundant supply will benefit the usage scenarios and community growth of ZENT within the Zentry ecosystem.
One effective example is after Zentry incubated Sophon.
Recently, Sophon has raised $60 million through the sale of nodes, making it one of the most funded projects in the Layer2 sector. Opportunities to obtain SOPH tokens include staking eligible assets in its initial liquidity pool, and currently, ZENT has become one of the assets that can be staked. This means that ZENT holders will receive income from SOPH.
It can be foreseen that as the Zentry ecosystem continues to enrich, the intrinsic value of ZENT will be mutually empowered with various partner assets nested within the ecosystem, solving the challenge faced by many Web3 projects that can only rely on their own operations for growth. The continuous access of high-quality underlying infrastructure, scalable scenarios, and applications will also provide Zentry with a continuous source of growth momentum.
Abundant Funds
$150 Million Treasury as a Guarantee to Build an Ecosystem Incubator
To cover the Web3 game economy in Web2 and even daily life scenarios, Zentry needs to span various platforms such as games, social, entertainment, and lifestyles. In addition to technology, it also requires resources and financial strength. Therefore, Zentry has been making comprehensive financial reserves for the project upgrade.
Zentry, formerly known as the gaming guild GuildFi, is often referred to by Web3 players as a "gold-making community." They are not only the most profitable team in the GameFi ecosystem, but also the most knowledgeable players in DeFi and P2E models.
According to past data, before the rebranding to Zentry, GuildFi's annual profit exceeded $10 million, and its market value has always ranked among the top three in the gaming guild sector. The top-ranked gaming guild in terms of market value, Merit Circle, announced its rebranding to Beam in October last year, and within six months, its FDV soared from $290 million to nearly $3 billion.
The potential of Zentry after the rebranding is gradually becoming apparent.
According to CoinGecko data, Zentry's FDV is $372 million, ranking second in the Guild & Scholarship sector of GameFi, just behind Yield Guild Games (YGG).
On May 28, Zentry also publicly disclosed detailed treasury data for the first time after the rebranding: a total value of over $150 million, an increase of about 44% from the beginning of the year. The accumulation and growth of its funds mainly come from two parts: liquid reserve funds and investment returns.
Zentry Treasury Amount and Composition
Zentry's treasury disclosure this time can be said to be very transparent, not only providing specific asset data but also including fund addresses for ecosystem followers to verify on-chain at any time.
According to public data, Zentry's liquid reserve funds currently include mainstream cryptocurrencies such as stablecoins and ETH, with a total value of $78,105,000. Among them, stablecoins such as USDC and USDT used for various lending and yield protocols are worth $17,850,000, and 16,000 ETH is staked in various protocols, with a value of $60,255,000.
Given the recent surge in ETH, the value of ETH in Zentry's liquid reserve funds has also increased by $1.1 million.
In addition to liquid reserve funds, another way Zentry is "creating wealth" frantically for the new ecosystem launch is through investments. Its investment targets include seed tokens and equity, liquid tokens, and NFTs, with a total value of $73,262,382.
List of Projects Invested by Zentry
From the publicly disclosed investment projects of Zentry, it has been strategically positioning itself in the social, gaming, and AI sectors since last year, clearly preparing for this year's upgrade.
Some of the projects have brought excellent investment returns to Zentry. From on-chain data, the investment in the gaming blockchain project Xai has brought in over $10 million in revenue for Zentry, equivalent to the past year's profit. The recently announced incubation of Sophon has also become an ecosystem partner of Zentry, and ZENT has become a "shovel" for mining the value of SOPH tokens.
Zentry also openly stated through official channels that the projects it invests in are selected not only for their financial returns but also because they will add synergistic value to the Zentry ecosystem.
Zentry's "wealth creation" capabilities and the launch of its products have attracted new "blood transfusions." On May 30, the official announcement of the establishment of strategic partnerships with investment institutions Spartan Capital, LongHash Ventures, Synergis Capital, and DWF Labs, these well-known funds, along with earlier investors in Zentry such as Binance Labs, Coinbase Ventures, Pantera Capital, Hashed, Defiance Capital, Animoca Brands, Vessel Capital, Play Ventures, Dapper Labs, Arche, and SkyVision Capital, have joined the ranks of ZENT holders.
With $150 million in treasury funds as a backing and continuous endorsements from large institutions, Zentry is not only providing new experiences through its self-developed products but also expanding its ecosystem through investment and incubation. Walking on two legs and working in synergy, Zentry is gradually building the "world's largest shared gaming universe" according to plan.
Breaking free from old concepts such as GameFi and gaming guilds, the rebranded Zentry is transforming into a more attractive and updated narrative: games are not just entertainment but also an expression of lifestyle values.
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