UXLINK has registered over 5.7 million users, with over 100,000 groups, over 1 million daily active users for DAPP, and over 300,000 daily active users on the chain. In addition, UXLINK's first season airdrop is currently underway, planning to cover 10% of the highest quality users, with a scale exceeding 550,000.
Author: Yinghao
1. Preface
SevenX Ventures is pleased to participate in the investment of the world's leading group-based Web3 social platform UXLINK.
We believe that UXLINK, starting from the first principles of social interaction, has found a delicate balance at the intersection of the essential laws of broad social interaction and the core concepts of Web3.
Jon, founding partner of SevenX Ventures, stated, "UXLINK, through deep insights into the real needs and pain points of Web3 users and project parties, leverages the huge leverage of familiar trust relationships for network effect chain fission, superimposes Web3's intrinsic incentive mechanisms and wealth effects, and has become the group-based Web3 social platform with the fastest network expansion rate, the most accumulation of high-quality users, and the strongest monetization capability. At the same time, UXLINK, with its core concept of openness, non-need, and modularity, has built a convenient and easy-to-use development environment for various project parties and developers, enabling project parties to establish deep and targeted user connections to further solidify network depth and expand network boundaries. From this perspective, we are optimistic about UXLINK's ability to issue and trade assets through social means, becoming a key hub linking Web3 infrastructure and application scenarios."
2. UXLINK's Narrative, Products, and Achievements
Achievements
UXLINK has brought a new way of user connection and organizational form through the "Link To Earn" mechanism and the disruptive "Web3-based group," forming a unique protocol and data layer that can provide unique value to Web3 developers. As of now, UXLINK has registered over 5.7 million users, with over 100,000 groups, over 1 million daily active users for DAPP, and over 300,000 daily active users on the chain. In addition, UXLINK's first season airdrop is currently underway, planning to cover 10% of the highest quality users, with a scale exceeding 550,000.
Narrative and Products
UXLINK is committed to leading an integrated social ecosystem that brings Web3 traffic entry, social trading platforms, and infrastructure together:
Visionary product illustration:
Product architecture diagram:
UXLINK's products are divided into three levels:
First level: Application layer
Mainly includes two types of applications, UX Discover and Social DEX, supporting users to discover, participate, and invest in suitable crypto projects and assets in group scenarios, and supporting third-party developers to develop various applications.
Second level: Protocol layer
Mainly includes social protocols based on real-world social relationships, allowing users to truly own social relationships and data, and supporting developers to develop. Developers, like developing mini-programs in WeChat social relationships or developing Facebook Market Place in FACEBOOK, use social relationships to generate high-quality growth and personalized user services, such as AI algorithms, recommendations, and groupings. Social data can effectively solve the problem of data isolation that is common in the Web3 world.
Third level: Social Liquidity Layer
In planning: It is a user-sovereign infrastructure that allows social relationships and data to be assetized and circulated securely in different public chains and different Dapps.
Both the second and third levels can become unique and effective infrastructure for developers.
3. Our Understanding of the Essence of UXLINK
Real Social Interaction
UXLINK is a migration and deepening of real social relationships and scenarios, combined with the essence of Web3 for innovation.
UXLINK focuses on familiar relationships, which is actually a simulation of real-world social states. In the real world, although there are one-way relationships (such as following celebrities, etc.), these cannot be called "social relationships," so there are no "one-way social interactions" in the real world. Social interactions in the real world are all two-way, where subjects and objects establish connections through some form of intersection, such as communication, collaboration, or cooperation.
Familiar social interaction is the most important form of real social interaction. Most of the interactive behaviors mentioned above are completed with familiar people in one's lifetime because familiar relationships are based on trust relationships endorsed directly or indirectly, which are necessary conditions for behaviors such as recommendations and transactions. At the same time, familiar social interactions can naturally transition from one-on-one to many-to-many, group, and other forms, making it easier to evolve from a single line to a three-dimensional structure, thus possessing the foundation of network effects.
In other social scenarios, such as interactions with strangers or social media, non-familiar relationships can also transform into familiar relationships, and interactions with strangers expand the network effects of familiar social interactions. The "group" scenario provided by UXLINK is very suitable for completing this transformation process.
The core technology of familiar social interaction is frequency and density. If we observe the ratio of DAU to MAU of global social products in depth, we will find that WhatsApp, Facebook, and Instagram are at the forefront. These products all focus on familiar social interactions, and the more familiar relationships there are, the higher the frequency of use, and high-frequency scenarios can even drive low-frequency scenarios.
Based on these considerations, when we deduce the proposition "what kind of social product will succeed," we find that both paths of UXLINK can respond well to this question. One is to follow the trend, that is, to digitize real-world social interactions and create unique interaction forms and functions through special online organizational forms. In this regard, TG is currently a subset of WeChat (WeChat also has functions such as Moments & Video Number), but the group function is completely consistent. The other is to create new scenarios, such as matching, puzzles, and dating, and UXLINK's answer is: providing everything needed to play in Web3.
Trust Network
Based on the essence of real social interaction, the underlying layer of UXLINK is actually a data production machine.
UXLINK, through the exploration and migration of real social relationships, has formed several types of data: familiar-familiar, familiar-stranger; person-group, person-network, person-project, person-asset, and higher-order data with more complex relationships based on these metadata. In the first stage, data generates metadata through the above network nodes, and in the second stage, metadata itself has the ability to regenerate data, that is, the self-growth of data itself.
In a non-closed social network, the core experience of users is largely determined by data, that is, what kind of objects users interact with, what kind of information they obtain, what kind of assets are distributed and recommended to them, and so on. The data that users return after interaction will further optimize this data model. Therefore, UXLINK's data machine can maximize the core experience of users in existing scenarios.
On the basis of vast and high-quality data, UXLINK's network will gradually grow from a familiar network to a trust network. ```
In a scenario of heavy assets and financial behavior, trust in the relationship network is important for users. Trust brings a sense of security, which makes users choose to continue to stay in the network and interact with it continuously: earn money once, earn money twice, earn money three times, and users will continue to choose UXLINK. UNLINK has nurtured an inherent "confidence" in the familiar network and continuously raises the threshold of this confidence. Over time, users will develop great loyalty to UXLINK.
Once the trust network is established, UXLINK provides users and developers with a high-confidence-based selection mechanism. UXLINK's main scenario is to bridge users and various project parties with diverse token incentive models. Users are afraid of being "harvested" or "reverse wool sheared" by project parties, and project parties are also afraid of acquiring a large number of false and low-quality users. We have to admit that many token incentive models currently have strong Ponzi attributes. Therefore, UXLINK has achieved the separation and coupling of the trust network and the Ponzi economy, using a high-confidence network to accommodate Ponzi, providing the maximum mutual trust environment for users and projects.
Assets and Finance
After this bull market, one of the clear signs given by the industry is: one of the core focuses of Web3 is the "silent infiltration" of assets and finance, as well as the catalysis of fragmented speculation, gaming, and profit-making behaviors. In other words, assets and finance are the battleground for Web3 applications, and any application must be deeply conceived around assets, finance, and users.
In terms of assets, UXLINK's imagination space has three layers.
First is the activation of trading in existing assets. Familiar relationships have been established on a large scale for the first time in Web3, creating a "new relationship." Combining UXLINK's full set of tools (such as UX Growth) and its transformation of the native TG scene (such as Social DEX), UXLINK, through the three aspects of new relationships, new scenes, and new tools, has fully activated the trading of existing assets, increasing the turnover rate of assets.
Second is the issuance and circulation of new assets. Mass projects have pushed up the value of assets on two levels: the quantity of assets and the types of assets. In this bull market, we have seen a wide variety of new assets, including not only new narratives and hot topics but also new standards such as inscriptions, runes, and graphic coins. As a network rooted in TG, UXLINK can perfectly accommodate the issuance of new assets, allowing various projects to drive the operation of different stages of their lifecycle through assets. UXLINK, through the three aspects of new assets, new channels, and new operations, has increased the speed of asset circulation.
Third is the inclusiveness of assets. Like the above, UXLINK does not restrict the types of assets, and its trading scenarios can occur outside of specific scenes, allowing UXLINK to accommodate different types of assets such as tokens, NFTs, and even points, reducing the threshold for accessing assets.
On the finance side, in addition to asset trading mentioned above, earning money through behavior is also an important dimension. Users interact with different objects in the UXLINK ecosystem, which can be called "interaction" or "contribution." Users continuously contribute their social relationships, attention, trust, and data. The core scenario of UXLINK is to monetize contributions, allowing users to become the actual beneficiaries of contribution behavior, rather than the platform itself.
It is worth mentioning that after the consolidation of assets and finance attributes, leveraging economies of scale to amplify them is necessary. The flip side of network effects is precisely economies of scale, and the asset efficiency brought by UXLINK's familiar network is to a certain extent far higher than that of marketplaces and even trading platforms. We look forward to the arrival of this day.
Connector
True to its name, UXLINK is also a super connector, playing the role of a hub in two closed loops.
First is the small closed loop, that is, users-products-developers. UXLINK effectively links these three through its product stack, meeting the underlying real needs of users and developers, and continuously consolidating a healthy user-product community.
Second is the large closed loop, that is, infrastructure-traffic-applications. UXLINK, through its three-layer structure of Layer/Chain-Protocol-Dapp combined with an invisible trust network, has the potential to effectively close the two major camps of Web3: infrastructure and applications through traffic.
In today's somewhat "fragmented" Web3 market, we look forward to UXLINK becoming the industry's adhesive and connector through these two closed loops.
4. Advantages and Potential of UXLINK
A-level team and first principles
UXLINK is a typical configuration of an A-level founder leading an A-level team. The team has been entrepreneurial in the Internet industry for several years, with extremely strong experience in product research and development, growth, operations, and financing, having operated social products with over 100 million users. Embracing Web3, the team has shown amazing iterative capabilities: not only quickly learning the concepts, technical frameworks, and token economics of Web3 but also finding a new positioning and entry point for UXLINK. At the same time, the team continues to demonstrate strong execution and resource integration capabilities, able to deliver products, implement large-scale campaigns, and connect with massive cooperation in a short period, all stemming from the team's abundant frontline entrepreneurial experience.
Another advantage of the UXLINK team is that they start from first principles and have a strong ability to think independently. When conceiving each product feature, the team starts from actual user needs and appropriately seeks points of integration with Web3, avoiding the absence of product-market fit due to pseudo-needs.
Establishment of core resources and monopolistic potential
Familiar relationship networks are core resources in any new paradigm of an Internet scenario, and there is an opportunity for reshaping in Web3.
A person feels uncomfortable if they don't check WeChat for five minutes, and a Web3 practitioner feels anxious if they don't check TG for half an hour. This is because our threshold for familiar relationships has been raised to the peak by mobile Internet, and any disconnection from the familiar network will lead to severe withdrawal symptoms. When a familiar network is formed, individuals have no choice but to join or leave this network—leaving the network will lead to being abandoned. This is the objective monopoly of the familiar network.
As the first Web3 social product deeply cultivating familiar relationships, UXLINK is rapidly building a familiar network and has achieved a leading position in stages. It can be imagined that if UXLINK is the builder of the Web3 familiar network, it will have the potential to monopolize this core resource.
The objective monopoly of the familiar network will further extend to scene definition and resource pricing: the main scenes attached to this network will be delineated by UXLINK, and any commercial flow within this network will also be priced by it, as the demand and stickiness of supply, demand, and users for this network will become stronger and stronger.
On the other hand, products with first-mover advantages will to a certain extent objectively influence users' mentality and habits, especially when UXLINK overlays wealth effects on familiar relationships. Users will gradually feel that they can continuously participate in good projects, invest in good projects, and make money in the UXLINK ecosystem, and project parties will gradually discover that they can quickly and efficiently promote activities, acquire users, and distribute assets in the UXLINK ecosystem.
Self-reinforcing familiar network and brand
Let's review Metcalfe's Law once again: the value of a network and each user within the network increases as the number of users in the network increases. In other words, the value of a network equals the square of the number of nodes in the network, and the value of the network is directly proportional to the square of the number of interconnected users.
This is the charm of social networks—they have a continuous positive self-enhancement effect. However, this positive self-enhancement effect requires the network to reach a certain density and break through the "critical point." Currently, we cannot conclude whether UXLINK has already broken through this critical point of the social network, but it is undoubtedly rapidly approaching this critical point.
On the brand side, the same thing is happening. UXLINK is continuously strengthening its "quality assurance" in the minds of users and project parties through deep cooperation with the highest quality projects in the industry and using the most scientific methods to select high-quality real users, achieving a self-enhancement of brand power.
When the pendulum of Web3 applications swings to the midpoint
From an industry observation perspective, the Web3 industry has been exploring the path to large-scale applications for many years. If we use the "pendulum theory," the pendulum of application developers has been swinging between the "pure" and "practical" factions.
Developers of the "pure" faction take the native concepts of Web3/blockchain/cryptocurrency as their development guidelines, emphasizing decentralization as much as possible, maximum on-chain, data ownership, and deployability, breaking many application development frameworks of the Web2 era, creating a group of "pure" faction applications. On the other hand, the downside of "pure" faction applications is that they are completely developer-centric, leading to the perpetual lack of product-market fit (PMF) for such applications. Apart from participating in incentive activities, users have not shown interest in their practical value. However, applications are ultimately used by users, not developers, and this is the problem faced by the "pure" faction.
Developers of the "practical" faction often consider "What does blockchain/cryptocurrency really bring to these types of applications?" as the most important question in the development conceptualization stage. Many practical faction developers choose to use "innovative token incentive models" as the answer to this question. However, when developers focus most of their attention on token incentive models, many applications become a mechanical combination of "Web2 application + token." At the same time, users' attention is also singularly attracted by token incentives, leading these applications towards Ponzi schemes, making it difficult for them to continue to thrive after economic models come under pressure and projects with more potential returns emerge.
In contrast, UXLINK adopts a narrative context and product conceptualization that "holds both ends," with greater scalability and unlimited potential. UXLINK stands from both the developer's perspective, integrating decentralized, deployable, and modular development concepts into its protocol system, creating a highly free and extremely smooth development environment for developers. It also stands from the user's perspective, not only providing users with the usage scenarios of Web3 native familiar social interactions but also allowing users to fully enjoy the dual incentives of native incentives within UXLINK and external incentives from massive cooperative projects.
It is this "middle ground" value system that gives UXLINK sufficient scarcity, finding an elastic area between the "pure" and "practical" factions, allowing developers and users to intersect in a more harmonious way and together explore the real feasible path to large-scale applications through the "doing, using, and experiencing" approach.
Link to the original article: SevenX Ventures
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