YOUR AI is a new project that has just launched and incubated on the decentralized platform DAO Maker, raising a deposit of $11.59 million, oversubscribed by 231.8 times. Subsequently, it raised over $200 million in funding, oversubscribed by 617 times, through Gate startup.
➤ Product Ecosystem Design of YOUR AI
According to the official website, "YOUR AI is an AI-driven e-commerce content layer built on Bitcoin and Solana." Next, Bee Brother will interpret the specific product design of YOUR AI for everyone.
❚ Global E-commerce - Shopify Application
YOUR AI has deployed a content management application called "YOUR product content" in the Shopify app market, providing e-commerce content for Shopify merchants, including product titles, descriptions, images, videos, and more.
Shopify is a multinational e-commerce company that provides a full set of services to online retailers, including payment, marketing, shipping, and customer engagement tools to simplify the process of setting up online stores for small merchants.
❚ E-commerce Supply Terminal - Brands
In addition to e-commerce merchants, the e-commerce supply terminal—brands, are also consumers of e-commerce content. Brands need e-commerce content to showcase their products and services, and even need content aggregation as a basis for improving products and services.
❚ In-site E-commerce - Retailers
In addition to integrating with the Shopify e-commerce system as a content management application, YOUR AI platform provides a series of software development kits—YOUR SDK for e-commerce merchants.
E-commerce merchants can register as retailers on the YOUR AI platform, integrating a variety of content, including but not limited to descriptions, images, videos, reviews, and Q&A.
Bee Brother attempted to register as a retailer, but both accounts failed to log in, with a "Failed to fetch" prompt, indicating that it is still under development. Because there are no buyer users participating in the platform, Bee Brother speculates (not necessarily correctly) that the in-site retailers are likely to use the high-quality content provided by the YOUR AI platform to generate traffic and then redirect buyers to their own e-commerce sites for transactions. Alternatively, they may obtain customized content from YOUR AI and apply it to their own e-commerce sites.
❚ Web3 Market
In addition to traditional e-commerce platforms, the official website also mentions that new Web3 markets (such as Bored Ape Yacht Club and RFTKT) will use product content.
❚ Content Layer - Contributors
Shopify merchants and in-site retailers are consumers of content, while contributors are on the supply side of content.
Contributors have the opportunity to receive rewards by creating content for e-commerce merchants and products. The basis for contributors to receive rewards is the quality of the content and how many people interact with it on e-commerce websites, among other factors.
Based on the types of content that e-commerce merchants can integrate, YOUR AI's contributors include content creators, KOLs in related product fields, and actual users of the products.
❚ Content Layer - AI
The YOUR team is exploring AI creation models and has named it the AI Picasso model. It is expected to be launched in the third to fourth quarter of 2024.
➤ Core Team
The YOUR AI project does not distinguish positions, but collectively refers to them as core contributors and contributors.
Core Contributor Ted Hartkamp
SEO and Google advertising expert, with this skill being recognized 45 times by peers and colleagues. Future Entrepreneurial Marketing Bachelor. Strategic expert consultant in the Web2 field, KOL in the Web3, crypto, and blockchain fields (his LinkedIn resume states that he is a Binance KOL), and a partner of Bybit.
Contributor Thijmen Francken
Senior marketing expert. MBA graduate from the University of Amsterdam, with nearly ten years of marketing, sales, and strategic experience in traditional and Web2 industries, specializing in management and research.
Developer Kunderi Kuus
Senior front-end engineer in the Web2 field. Graduated from Goldsmiths, University of London, ranked around 11th globally in art and design. The majority of his resume is in front-end and full-stack development. On LinkedIn, Kuus has been recognized for his technology nearly 40 times and has received 2 letters of recommendation.
Overall, the team is mainly focused on traditional industries and the Web2 field.
➤ Token Allocation
Token allocation is as follows:
28% is allocated to early investors; 20% is allocated to the team and advisors, 48% is for incentives, treasury, and market expenses; 4% is used to add liquidity in DEX.
➤ Feasibility, Highlights, and Risk Analysis
❚ Feasibility Analysis
•Content Needs of Shopify Merchants
YOUR has already realized programs for traditional e-commerce markets. Shopify is different from Amazon and Alibaba:
On the one hand, Shopify provides a high degree of customization and flexibility, allowing merchants to add various functions and applications according to their needs. YOUR AI has integrated its ecosystem into the vast global e-commerce system of Shopify by developing Shopify extension applications.
On the other hand, Shopify merchants can establish independent e-commerce sites with their own websites and domains. The traffic and sales of Shopify sites come from search engines, so Shopify merchants have higher requirements for content. High-quality product content can bring effective buyers, higher conversion rates, and transaction volume to Shopify merchants. Therefore, Shopify merchants have a demand for an e-commerce content platform like YOUR AI.
•Reviews, Recommendations, Influencing, and Incentives
The content provided by YOUR AI to merchants is not limited to product images, descriptions, videos, etc., but also includes product reviews, Q&A, and more.
Creators provide photos, text descriptions, and video displays for products and earn revenue from them. This is very common in the Web2 field. Existing platforms such as Douyin and Xiaohongshu allow creators to earn revenue through product reviews, recommendations, and influencing. YOUR uses decentralized smart contracts to implement this content incentive, which should be feasible and practical.
In addition, ordinary people do not receive rewards for answering questions on Zhihu or giving positive or negative reviews on e-commerce platforms. Therefore, most users default to positive reviews when leaving feedback and may not provide specific product advantages. On the other hand, users tend to be more active in leaving negative reviews. Of course, some platforms like Pinduoduo directly provide rewards for positive reviews, but this feature is not common in global e-commerce applications. YOUR AI provides this feature to reward users for participating in Q&A and reviews. This incentive is based on blockchain smart contracts, making it decentralized, fair, and transparent.
Therefore, the so-called content creation incentive of YOUR AI is more like an incentive for behaviors such as reviews, recommendations, influencing, and feedback. These are feasible and meaningful.
❚ Highlights Summary
•Innovative Web3
Clearly, YOUR AI is an e-commerce content Web3 platform and is not just conceptual. The YOUR program on Shopify has already been implemented. Unlike homogeneous Web3 products in gaming and social media, YOUR AI has no competitors.
•Potential Traffic
By integrating with Shopify through the content management program, the YOUR AI project has a significant potential for growth.
According to W3Techs data, 4.4% of the top 10 million websites use Shopify. In 2022, the total value of goods sold on Shopify exceeded $197 billion. The Shopify website states that there are millions of merchants globally, with a 10% share in the US e-commerce market, and a total economic activity of $444 billion globally.
❚ Risk Warning
On one hand, YOUR AI is likely a very early-stage project, and the details of the product are not clear.
For example, the relationship between the AI algorithm and the creators is not clearly defined. It is not specified whether creators use and train AI or provide content separately.
Similarly, the project does not clearly explain how creators interact with merchants.
On the other hand, the YOUR AI team seems more like a Web2 team.
For example, the website and roadmap also mention building dApps and storage nodes. It is confusing whether this is an e-commerce content dApp or a public chain or storage network.
These points should not be used to dismiss YOUR AI. The early stage of the project and the Web2 team are both opportunities and necessary risk warnings.
➤ Conclusion
The Shopify application can bring some potential for YOUR AI. The e-commerce content incentive is essentially an incentive for product reviews, recommendations, influencing, and feedback. YOUR AI is an innovative and meaningful Web3 project. The team has a certain level of technical expertise and background in the Web2 field.
However, YOUR AI has not yet released documentation, and the descriptions on the official website and other materials are not specific or rigorous enough, indicating that the project is still in its early stages. This reflects the coexistence of opportunities and risks for YOUR AI.
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